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The Research on the Electronic Commerce Service Quality Indicators in C2C Field

In: Liss 2014

Author

Listed:
  • Haituo Qie

    (Beijing Wuzi University)

  • Jiaji Liu

    (Beijing Wuzi University)

Abstract
The development of network promotes the development of electronic commerce rapidly. In e-commerce modes, the C2C pattern with its advantages of low cost and high response speed characteristics became a significant part in the e-commerce market. In this paper, I will discuss the seller’s service quality indicators through a questionnaire and achievements of experts and scholars. And I want to solve the sellers’ question that what should they do to improve their service quality from five different indicator, such as usefulness, convenience, delivery professionalism, reliability and web designing rationality. On the end of the article, I will give some suggestions to the improve service quality for sellers in C2C models. This is a new empirical study, so I think it can bring more both on theory and practice reference.

Suggested Citation

  • Haituo Qie & Jiaji Liu, 2015. "The Research on the Electronic Commerce Service Quality Indicators in C2C Field," Springer Books, in: Zhenji Zhang & Zuojun Max Shen & Juliang Zhang & Runtong Zhang (ed.), Liss 2014, edition 127, pages 523-534, Springer.
    • Handle: RePEc:spr:sprchp:978-3-662-43871-8_76
    DOI: 10.1007/978-3-662-43871-8_76
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    Keywords

    Electronic business; Service quality; C2C;
    All these keywords.

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