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Julien Troiville

Personal Details

First Name:Julien
Middle Name:
Last Name:Troiville
Suffix:
RePEc Short-ID:ptr256
[This author has chosen not to make the email address public]
http://www.igr.univ-rennes1.fr/enseignant/troiville

Affiliation

(50%) Institut de Gestion de Rennes (IGR-IAE)
Université de Rennes

Rennes, France
https://www.igr.univ-rennes.fr/
RePEc:edi:igrrefr (more details at EDIRC)

(50%) Centre de Recherche en Économie et Management (CREM)

Rennes/Caen, France
https://crem.univ-rennes.fr/
RePEc:edi:crmrefr (more details at EDIRC)

Research output

as
Jump to: Working papers Articles

Working papers

  1. Julien Troiville, 2024. "Connecting the dots between brand equity and brand loyalty for retailers: The mediating roles of brand attitudes and word-of-mouth communication," Post-Print hal-04574746, HAL.
  2. Joseph Franklin Hair & G. Tomas M. Hult & Christian M. Ringle & Marko Sarstedt & Gulliver Lux & Julien Troiville, 2022. "Modèles d'équations structurelles Partial Least Squares (PLS-SEM)," Post-Print hal-03782748, HAL.
  3. Basso, Frédéric & Bouillé, Julien & Troiville, Julien, 2021. "Are you up for fair-trade products? Vertical dimension as a metaphorical representation of virtuous consumption," LSE Research Online Documents on Economics 111511, London School of Economics and Political Science, LSE Library.
  4. Julien Bouille & Frédéric Basso & J. Troiville, 2021. "To promote responsible trade through conceptual metaphors. Experimental result from fair trade offerings [Valoriser le commerce responsable par les métaphores conceptuelles Résultats expérimentaux ," Post-Print hal-03719899, HAL.
  5. G. Debucquet & Patrice Guillotreau & Gilles Lazuech & Frédéric Salladarré & Julien Troiville, 2020. "Sense of belonging and commitment to a community-supported fishery. The case of Yeu Island, France," Post-Print hal-02875497, HAL.
  6. Julien Troiville & Joseph Franklin Hair & Gérard Cliquet, 2019. "Definition, conceptualization and measurement of consumer-based retailer brand equity," Post-Print halshs-02265063, HAL.
  7. Magali Jara & Julien Troiville & Dany Vyt & Gérard Cliquet & Ronan Divard, 2018. "Retailing mix," Post-Print halshs-02023454, HAL.
  8. Julien Troiville, 2018. "Les dimensions créatrices de valeur pour le distributeur," Post-Print hal-02394567, HAL.
  9. Dany Vyt & Karine Picot-Coupey & Julien Troiville, 2018. "Marketing du point de vente," Post-Print halshs-02023764, HAL.
  10. Elodie Huré & Julien Troiville & Karine Picot-Coupey, 2013. "The retailer brand equity in an omnichannel context," Post-Print halshs-00880636, HAL.
  11. Julien Troiville, 2012. "Retailer brand equity : an approach based on store image," Post-Print halshs-00763118, HAL.
  12. Julien Troiville & Gérard Cliquet, 2011. "How to Link Retail Brands to Retailer Profitability?," Post-Print halshs-00628965, HAL.

Articles

  1. Troiville, Julien, 2024. "Connecting the dots between brand equity and brand loyalty for retailers: The mediating roles of brand attitudes and word-of-mouth communication," Journal of Business Research, Elsevier, vol. 177(C).
  2. Julien Bouille & Frédéric Basso & Julien Troiville, 2021. "Valoriser le commerce responsable par les métaphores conceptuelles. Résultats expérimentaux sur les offres équitables," Revue française de gestion, Lavoisier, vol. 0(8), pages 93-111.
  3. Basso, Frédéric & Bouillé, Julien & Troiville, Julien, 2021. "Are you up for fair-trade products? Vertical dimension as a metaphorical representation of virtuous consumption," Journal of Business Research, Elsevier, vol. 135(C), pages 508-518.
  4. Debucquet, G. & Guillotreau, P. & Lazuech, G. & Salladarré, F. & Troiville, J., 2020. "Sense of belonging and commitment to a community-supported fishery. The case of Yeu Island, France," Review of Agricultural, Food and Environmental Studies, Institut National de la Recherche Agronomique (INRA), vol. 101(4), January.
  5. Troiville, Julien & Hair, Joe F. & Cliquet, Gérard, 2019. "Definition, conceptualization and measurement of consumer-based retailer brand equity," Journal of Retailing and Consumer Services, Elsevier, vol. 50(C), pages 73-84.

Citations

Many of the citations below have been collected in an experimental project, CitEc, where a more detailed citation analysis can be found. These are citations from works listed in RePEc that could be analyzed mechanically. So far, only a minority of all works could be analyzed. See under "Corrections" how you can help improve the citation analysis.

Working papers

  1. Joseph Franklin Hair & G. Tomas M. Hult & Christian M. Ringle & Marko Sarstedt & Gulliver Lux & Julien Troiville, 2022. "Modèles d'équations structurelles Partial Least Squares (PLS-SEM)," Post-Print hal-03782748, HAL.

    Cited by:

    1. Mwesiumo, Deodat & Halpern, Nigel & Bråthen, Svein & Budd, Thomas & Suau-Sanchez, Pere, 2023. "Perceived benefits as a driver and necessary condition for the willingness of air passengers to provide personal data for non-mandatory digital services at airports," Transportation Research Part A: Policy and Practice, Elsevier, vol. 171(C).
    2. Turki Mesfer Alqahtani & Farrah Dina Yusop & Siti Hajar Halili, 2023. "Content validity of the Constructivist Learning in Higher Education Settings (CLHES) scale in the context of the flipped classroom in higher education," Palgrave Communications, Palgrave Macmillan, vol. 10(1), pages 1-12, December.

  2. Basso, Frédéric & Bouillé, Julien & Troiville, Julien, 2021. "Are you up for fair-trade products? Vertical dimension as a metaphorical representation of virtuous consumption," LSE Research Online Documents on Economics 111511, London School of Economics and Political Science, LSE Library.

    Cited by:

    1. Gohary, Ali & Madani, Fatima & Chan, Eugene Y. & Tavallaei, Stella, 2023. "Political ideology and fair-trade consumption: A social dominance orientation perspective," Journal of Business Research, Elsevier, vol. 156(C).
    2. Lin, Yanfeng & Ye, Shenghong & Liu, Guangrui & Lin, Zhiheng, 2024. "Up or down? The effect of vertical display on consumers’ attitude toward recycled product advertisements," Journal of Retailing and Consumer Services, Elsevier, vol. 77(C).
    3. Kutaula, Smirti & Gillani, Alvina & Leonidou, Leonidas C. & Christodoulides, Paul, 2022. "Integrating fair trade with circular economy: Personality traits, consumer engagement, and ethically-minded behavior," Journal of Business Research, Elsevier, vol. 144(C), pages 1087-1102.

  3. Julien Troiville & Joseph Franklin Hair & Gérard Cliquet, 2019. "Definition, conceptualization and measurement of consumer-based retailer brand equity," Post-Print halshs-02265063, HAL.

    Cited by:

    1. Troiville, Julien, 2024. "Connecting the dots between brand equity and brand loyalty for retailers: The mediating roles of brand attitudes and word-of-mouth communication," Journal of Business Research, Elsevier, vol. 177(C).
    2. Zhang, Shu-Ning & Li, Yong-Quan & Liu, Chih-Hsing & Ruan, Wen-Qi, 2021. "A study on China's time-honored catering brands: Achieving new inheritance of traditional brands," Journal of Retailing and Consumer Services, Elsevier, vol. 58(C).
    3. Shah, Purvi, 2020. "Managing customer reactions to brand deletion in B2B and B2C contexts," Journal of Retailing and Consumer Services, Elsevier, vol. 57(C).
    4. Santiago, Joanna & Borges-Tiago, Maria Teresa & Tiago, Flávio, 2022. "Is firm-generated content a lost cause?," Journal of Business Research, Elsevier, vol. 139(C), pages 945-953.
    5. Rudkowski, Janice, 2024. "Measuring employee-consumer integrated retailer brand equity," Journal of Retailing and Consumer Services, Elsevier, vol. 76(C).
    6. Kala Kamdjoug, Jean Robert & Wamba-Taguimdje, Serge-Lopez & Wamba, Samuel Fosso & Kake, Ingrid Bive'e, 2021. "Determining factors and impacts of the intention to adopt mobile banking app in Cameroon: Case of SARA by afriland First Bank," Journal of Retailing and Consumer Services, Elsevier, vol. 61(C).
    7. Valentini, Tony & Roederer, Claire & Castéran, Herbert, 2024. "From redesign to revenue: Measuring the effects of servicescape remodeling on customer lifetime value," Journal of Retailing and Consumer Services, Elsevier, vol. 77(C).
    8. Imène Belboula & Claire-Lise Ackermann, 2021. "Consumer response to service brand physical elements: Using a semantic priming task to explore implicit understanding of service brand meaning," Post-Print hal-03329978, HAL.
    9. Shu Wang & Ying-Kai Liao & Wann-Yih Wu & Khanh Bao Ho Le, 2021. "The Role of Corporate Social Responsibility Perceptions in Brand Equity, Brand Credibility, Brand Reputation, and Purchase Intentions," Sustainability, MDPI, vol. 13(21), pages 1-19, October.
    10. Chi Zhang & Douglas W. Vorhies & Wenkai Zhou, 2023. "An integrated model of retail brand equity: the role of consumer shopping experience and shopping value," Journal of Brand Management, Palgrave Macmillan, vol. 30(5), pages 398-413, September.
    11. Belboula, Imène & Ackermann, Claire-Lise, 2021. "Consumer response to service brand physical elements: Using a semantic priming task to explore implicit understanding of service brand meaning," Journal of Retailing and Consumer Services, Elsevier, vol. 61(C).
    12. Lecuyer, Charlotte & Capelli, Sonia & Sabadie, William, 2021. "Consumers’ implicit attitudes toward corporate social responsibility and corporate abilities: Examining the influence of bank governance using the implicit association test," Journal of Retailing and Consumer Services, Elsevier, vol. 61(C).

  4. Elodie Huré & Julien Troiville & Karine Picot-Coupey, 2013. "The retailer brand equity in an omnichannel context," Post-Print halshs-00880636, HAL.

    Cited by:

    1. Paul Lapoule & James Rowell, 2016. "Using Social Media to Support Trade Shows: Developing the Capabilities," South Asian Journal of Business and Management Cases, , vol. 5(1), pages 88-98, June.

Articles

  1. Basso, Frédéric & Bouillé, Julien & Troiville, Julien, 2021. "Are you up for fair-trade products? Vertical dimension as a metaphorical representation of virtuous consumption," Journal of Business Research, Elsevier, vol. 135(C), pages 508-518.
    See citations under working paper version above.
  2. Troiville, Julien & Hair, Joe F. & Cliquet, Gérard, 2019. "Definition, conceptualization and measurement of consumer-based retailer brand equity," Journal of Retailing and Consumer Services, Elsevier, vol. 50(C), pages 73-84.
    See citations under working paper version above.Sorry, no citations of articles recorded.

More information

Research fields, statistics, top rankings, if available.

Statistics

Access and download statistics for all items

Co-authorship network on CollEc

NEP Fields

NEP is an announcement service for new working papers, with a weekly report in each of many fields. This author has had 3 papers announced in NEP. These are the fields, ordered by number of announcements, along with their dates. If the author is listed in the directory of specialists for this field, a link is also provided.
  1. NEP-DCM: Discrete Choice Models (1) 2022-12-05
  2. NEP-ENV: Environmental Economics (1) 2021-04-05
  3. NEP-EXP: Experimental Economics (1) 2022-12-05
  4. NEP-ISF: Islamic Finance (1) 2021-09-27

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