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Relationship between Quality and Performance: Tourism Companies in the Czech Republic

Author

Listed:
  • Sedláček Milan

    (Faculty of Economics and Administration, Masaryk University, Lipová 41a, 602 00 Brno, Czech Republic)

  • Suchánek Petr

    (Faculty of Economics and Administration, Masaryk University, Lipová 41a, 602 00 Brno, Czech Republic)

  • Špalek Jiří

    (Faculty of Economics and Administration, Masaryk University, Lipová 41a, 602 00 Brno, Czech Republic)

  • Štamfestová Petra

    (Faculty of Economics and Administration, Masaryk University, Lipová 41a, 602 00 Brno, Czech Republic)

Abstract
This article analyzes perception of quality as a factor of performance of companies operating in the tourism industry. The introduction defines business performance and quality with a focus on tourism companies. A synthesis of findings from empirical studies conducted abroad follows, and is focused on the determinants of performance of a company (success), including the quality management which emerged as one of the important factors, and so these findings justify the importance of quality management in business practice. The aim of this article is to find the perception of quality and emphasis on the quality management of tourism companies in the Czech Republic. To identify the specific characteristics of quality perception and management in this sector, comparative analysis of questionnaire results, and results of a financial analysis of companies from various sectors of the Czech economy, with emphasis on tourism, has been used. It has been proved that enterprises in the sectors surveyed perceive quality as the key factor in business performance; it was also empirically shown that companies with higher levels of service quality reach better values of financial indicators. Also it was found that although tourism companies perceive the service quality of as one of the key success factors, the level of its actual implementing is low. This is related to the fact that relatively good financial results can be achieved in this industry without adjustment of the maximum customer service. This fact is also confirmed by the findings that show that in comparison to companies in other sectors, tourism companies still perceive relationship between quality production and business performance as substandard.

Suggested Citation

  • Sedláček Milan & Suchánek Petr & Špalek Jiří & Štamfestová Petra, 2011. "Relationship between Quality and Performance: Tourism Companies in the Czech Republic," Review of Economic Perspectives, Sciendo, vol. 11(4), pages 195-222, January.
    • Handle: RePEc:vrs:reoecp:v:11:y:2011:i:4:p:195-222:n:1
    DOI: 10.2478/v10135-011-0013-z
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    Cited by:

    1. Chia-Chi Lee, 2014. "Performance evaluation of CPA firms in Taiwan from the perspective of industry-specific client groups," Service Business, Springer;Pan-Pacific Business Association, vol. 8(2), pages 267-293, June.

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