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Implementation of agile approach in a reward-based crowdfunding project aimed at funding a film: An overview of the concept and challenges

Author

Listed:
  • Świerczyńska-Kaczor Urszula

    (Faculty of Film Art Organization, The Polish National Film, Television, and Theatre School in Lodz, Lodz, Poland)

  • Kotlińska Małgorzata

    (Faculty of Management, University of Lodz, Lodz, Poland)

  • Żelazowska Monika

    (Faculty of Film Art Organization, The Polish National Film, Television, and Theatre School in Lodz, Lodz, Poland)

Abstract
Aim/purpose – The research aims to identify and evaluate factors impacting the implementation of an agile approach in a crowdfunding project with a goal to fund a film. Design/methodology/approach – The research was conducted in March-April 2018, and based on qualitative methods of gathering data from the Polish market. Findings – We point to the two groups of factors impacting whether or not a film team can implement the agile approach in a crowdfunding project: 1) the first group of factors refers to the iterative testing of ‘the work produced’ during the project, including testing of final film elements; 2) the second group of factors refers to team management such as team goal, team engagement and communication, and conflicts between team members. The findings indicate that a potential transition to the agile approach would require significant adjustments of the current methods of conducting film projects. Research implications/limitations – The managerial implications of this discussion may lead to raising the filmmakers’ familiarity with the agile approach as a new project management framework for the Polish filmmakers. The limitations of the presented study are mostly connected with the qualitative methods applied in the process of gathering data. Originality/value/contribution – This paper provides useful insights into the methods of project management in the film industry.

Suggested Citation

  • Świerczyńska-Kaczor Urszula & Kotlińska Małgorzata & Żelazowska Monika, 2019. "Implementation of agile approach in a reward-based crowdfunding project aimed at funding a film: An overview of the concept and challenges," Journal of Economics and Management, Sciendo, vol. 37(3), pages 139-155, September.
    • Handle: RePEc:vrs:jecman:v:37:y:2019:i:3:p:139-155:n:3
    DOI: 10.22367/jem.2019.37.07
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    More about this item

    Keywords

    film project management; the agile film project management; the crowdfunding film project;
    All these keywords.

    JEL classification:

    • M12 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Personnel Management; Executives; Executive Compensation
    • O32 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Management of Technological Innovation and R&D

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