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Diving into a New Reality: How Immersive Experiences along the Customer Journey Succeed : Interview with Julian Weiss, CEO and founder of headraft

Author

Listed:
  • Pfeiffer Jella
  • Weiss Julian
Abstract
Brand communication is entering a new era. Immersive technologies such as augmented reality (AR) ) and virtual reality (VR) enable memorable experiences along the entire customer journey as the combination of real and virtual elements creates innovative forms of consumer-brand interaction. Read in our interview how to implement successful immersive campaigns that people care about and share on social media. Julian Weiss, co-founder and CEO of Hamburg-based agency headraft, expects many more XR (extended reality) applications as “retailing will increasingly become an experience space.” He sees their greatest potential in a symbiosis of real and virtual elements.

Suggested Citation

  • Pfeiffer Jella & Weiss Julian, 2023. "Diving into a New Reality: How Immersive Experiences along the Customer Journey Succeed : Interview with Julian Weiss, CEO and founder of headraft," NIM Marketing Intelligence Review, Sciendo, vol. 15(2), pages 54-59, November.
    • Handle: RePEc:vrs:gfkmir:v:15:y:2023:i:2:p:54-59:n:9
    DOI: 10.2478/nimmir-2023-0018
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