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From market failure to marketing failure: market orientation as the key to deep outreach in microfinance

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  • Gary Woller

    (Romney Institute of Public Management, Marriott School, Brigham Young University)

Abstract
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Suggested Citation

  • Gary Woller, 2002. "From market failure to marketing failure: market orientation as the key to deep outreach in microfinance," Journal of International Development, John Wiley & Sons, Ltd., vol. 14(3), pages 305-324.
    • Handle: RePEc:wly:jintdv:v:14:y:2002:i:3:p:305-324
    DOI: 10.1002/jid.883
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    References listed on IDEAS

    as
    1. Morduch, Jonathan, 2000. "The Microfinance Schism," World Development, Elsevier, vol. 28(4), pages 617-629, April.
    2. Felix T. Mavondo & Mark A. Farrell, 2000. "Measuring Market Orientation: Are There Differences Between Business Marketers and Consumer Marketers?," Australian Journal of Management, Australian School of Business, vol. 25(2), pages 223-244, September.
    3. Lloyd C. Harris, 2001. "Market Orientation and Performance: Objective and Subjective Empirical Evidence from UK Companies," Journal of Management Studies, Wiley Blackwell, vol. 38(1), pages 17-43, January.
    4. Naumann, Earl & Shannon, Patrick, 1992. "What is customer-driven marketing?," Business Horizons, Elsevier, vol. 35(6), pages 44-52.
    5. Wood, Van R. & Bhuian, Shahid & Kiecker, Pamela, 2000. "Market Orientation and Organizational Performance in Not-for-Profit Hospitals," Journal of Business Research, Elsevier, vol. 48(3), pages 213-226, June.
    6. Hooley, Graham & Cox, Tony & Fahy, John & Shipley, David & Beracs, Jozsef & Fonfara, Krzysztof & Snoj, Boris, 2000. "Market Orientation in the Transition Economies of Central Europe:: Tests of the Narver and Slater Market Orientation Scales," Journal of Business Research, Elsevier, vol. 50(3), pages 273-285, December.
    7. John Dawes, 2000. "Market Orientation and Company Profitability: Further Evidence Incorporating Longitudinal Data," Australian Journal of Management, Australian School of Business, vol. 25(2), pages 173-199, September.
    8. Billie Jo Zirger & Modesto A. Maidique, 1990. "A Model of New Product Development: An Empirical Test," Management Science, INFORMS, vol. 36(7), pages 867-883, July.
    Full references (including those not matched with items on IDEAS)

    Citations

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    Cited by:

    1. Junyon Im & Sunny Sun, 2015. "Profits and outreach to the poor: The institutional logics of microfinance institutions," Asia Pacific Journal of Management, Springer, vol. 32(1), pages 95-117, March.
    2. Janda, Karel & Zetek, Pavel, 2014. "Mikrofinanční Revoluce: Aktuální Kontroverze A Výzvy [Microfinance Revolution: Recent Controversies And Challenges]," MPRA Paper 54098, University Library of Munich, Germany.
    3. Haiying Pan & Chaochao Gu, 2013. "An Evaluation of the Sustainable Development Lever of Listed Commercial Banks in China," Research in World Economy, Research in World Economy, Sciedu Press, vol. 4(2), pages 75-81, September.
    4. Kritikos Alexander & Kneiding Christoph & Germelmann Claas Christian, 2009. "Demand Side Analysis of Microlending Markets in Germany," Journal of Economics and Statistics (Jahrbuecher fuer Nationaloekonomie und Statistik), De Gruyter, vol. 229(5), pages 523-543, October.
    5. Einas Elabbasy & Ahd Bakr, 2024. "Educational level as a modified variable to the relationship between microfinance services marketing and attracting customers’ attention in Egyptian banks," Journal of Financial Services Marketing, Palgrave Macmillan, vol. 29(2), pages 423-439, June.
    6. Karel Janda & Pavel Zetek, 2015. "Mikrofinanční revoluce: kontroverze a výzvy [Microfinance Revolution: Controversies and Challenges]," Politická ekonomie, Prague University of Economics and Business, vol. 2015(1), pages 108-130.
    7. James C. Brau & Gary M. Woller, 2004. "Microfinance: A Comprehensive Review of the Existing Literature," Journal of Entrepreneurial Finance, Pepperdine University, Graziadio School of Business and Management, vol. 9(1), pages 1-28, Spring.
    8. Copestake, James, 2007. "Mainstreaming Microfinance: Social Performance Management or Mission Drift?," World Development, Elsevier, vol. 35(10), pages 1721-1738, October.
    9. Nathan Chubaka Mushagalusa & Eddy Balemba Kanyurhi & Deogratias Bugandwa Mungu Akonkwa & Patrick Murhula Cubaka, 2022. "Measuring price fairness and its impact on consumers’ trust and switching intentions in microfinance institutions," Journal of Financial Services Marketing, Palgrave Macmillan, vol. 27(2), pages 111-135, June.
    10. Baldi, Guido & Sadovskis, Vairis & Šipilova, Viktorija, 2014. "Economic and Employment Effects of Microloans in a Transition Country," MPRA Paper 52736, University Library of Munich, Germany.
    11. Janda, Karel & Zetek, Pavel, 2014. "Survey of Microfinance Controversies and Challenges," MPRA Paper 56657, University Library of Munich, Germany.
    12. Marc Labie & Carolina Laureti & Ariane Szafarz, 2016. "Discipline and Flexibility: A Behavioral Perspective on Product Design in Microfinance," Working Papers CEB 15-020, ULB -- Universite Libre de Bruxelles.
    13. Katie Wright & James Copestake, 2004. "Impact assessment of microfinance using qualitative data: communicating between social scientists and practitioners using the QUIP," Journal of International Development, John Wiley & Sons, Ltd., vol. 16(3), pages 355-367.
    14. Marc Labie & Carolina Laureti & Ariane Szafarz, 2013. "Flexible Products in Microfinance: Overcoming the Demand-Supply Mismatch," Working Papers CEB 13-044, ULB -- Universite Libre de Bruxelles.
    15. Lucia Dalla Pellegrina & Damla Diriker & Paolo Landoni & Davide Moro & Mahinda Wijesiri, 2024. "Financial and social sustainability in the European microfinance sector," Small Business Economics, Springer, vol. 63(3), pages 1249-1292, October.
    16. Copestake, James & Johnson, Susan & Wright, Katie, 2002. "Impact Assessment of Microfinance: Towards a New Protocol for Collection and Analysis of Qualitative Data," Working Papers 23746, University of Sussex, Imp-Act: Improving the Impact of Microfinance on Poverty: Action Research Program.
    17. Michael Hamp & Carolina Laureti, 2011. "Balancing flexibility and discipline in microfinance: Innovative financial products that benefit clients and service providers," Working Papers CEB 11-044, ULB -- Universite Libre de Bruxelles.
    18. David W. Mushinski & Kathleen A. Pickering, 2007. "Heterogeneity in informal sector mitigation of micro-enterprise credit rationing," Journal of International Development, John Wiley & Sons, Ltd., vol. 19(5), pages 567-581.
    19. Jean-François Maystadt, 2004. "Microfinance au Nord : Un effet de mode importé du Sud ?," Mondes en développement, De Boeck Université, vol. 126(2), pages 69-82.
    20. Pandelica Amalia & Pandelica Ionut, 2009. "Consumers’ Reaction And Organizational Response In Crisis Context," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 4(1), pages 779-782, May.
    21. Jones, Gareth A. & Dallimore, Anthea, 2009. "Wither participatory banking?: experiences with village banks in South Africa," LSE Research Online Documents on Economics 23354, London School of Economics and Political Science, LSE Library.
    22. Neema Mori & Roy Mersland, 2014. "Boards in microfinance institutions: how do stakeholders matter?," Journal of Management & Governance, Springer;Accademia Italiana di Economia Aziendale (AIDEA), vol. 18(1), pages 285-313, February.

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