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The Mobilization of Core Supporters: Campaigns, Turnout, and Electoral Composition in United States Presidential Elections

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  • Thomas M. Holbrook
  • Scott D. McClurg
Abstract
Our objective is to investigate the relationship between presidential campaign activities and political mobilization in the states, with specific focus on the mobilization of core constituents. Using data on presidential campaign visits, presidential campaign media purchases, and party transfers to the states, we highlight some interesting mobilization patterns. First, voter turnout is positively influenced by presidential campaigns, though not by all campaign activities. Second, there is some evidence that campaigns have direct effects on the participation of core partisan groups. Finally, the ability of parties to mobilize their core groups has a strong effect on state electoral success that exists over and above the direct effect of campaign activity on electoral outcomes. All in all, we see the results as strong evidence that political mobilization in general and party transfers to the states in particular are an important component for understanding campaign effects in presidential elections.

Suggested Citation

  • Thomas M. Holbrook & Scott D. McClurg, 2005. "The Mobilization of Core Supporters: Campaigns, Turnout, and Electoral Composition in United States Presidential Elections," American Journal of Political Science, John Wiley & Sons, vol. 49(4), pages 689-703, October.
    • Handle: RePEc:wly:amposc:v:49:y:2005:i:4:p:689-703
    DOI: 10.1111/j.1540-5907.2005.00149.x
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    Cited by:

    1. Hermann Schmitt & Sara Hobolt & Sebastian Adrian Popa, 2015. "Does personalization increase turnout? Spitzenkandidaten in the 2014 European Parliament elections," European Union Politics, , vol. 16(3), pages 347-368, September.
    2. Gloria Gennaro & Giampaolo Lecce & Massimo Morelli, 2019. "Intertemporal Evidence on the Strategy of Populism," Working Papers 647, IGIER (Innocenzo Gasparini Institute for Economic Research), Bocconi University.
    3. Lingling Zhang & Doug J. Chung, 2020. "The Air War vs. the Ground Game: An Analysis of Multichannel Marketing in U.S. Presidential Elections," Marketing Science, INFORMS, vol. 39(5), pages 872-892, September.
    4. Jean-François Godbout, 2013. "Turnout and presidential coattails in congressional elections," Public Choice, Springer, vol. 157(1), pages 333-356, October.
    5. Larry M. Bartels, 2016. "Failure to Converge," The ANNALS of the American Academy of Political and Social Science, , vol. 667(1), pages 143-165, September.
    6. Thomas Wood, 2016. "What The Heck Are We Doing in Ottumwa, Anyway? Presidential Candidate Visits and Their Political Consequence," The ANNALS of the American Academy of Political and Social Science, , vol. 667(1), pages 110-125, September.
    7. Christopher J. Devine & Kyle C. Kopko, 2018. "Split Tickets? On the Strategic Allocation of Presidential Versus Vice Presidential Campaign Visits in 2016," SAGE Open, , vol. 8(3), pages 21582440187, August.

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