Integrated Acceptance Model for On-demand Car Functions: exploring determinants of drivers' acceptance
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DOI: 10.9770/jesi.2023.11.1(8)
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References listed on IDEAS
- Ozgun Atasoy & Carey K Morewedge & Vicki MorwitzEditor & Kristin DiehlAssociate Editor, 2018. "Digital Goods Are Valued Less Than Physical Goods," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 44(6), pages 1343-1357.
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More about this item
Keywords
on-demand car functions; acceptance model; UTAUT; CTAM; contextual factors; multi-level research;All these keywords.
JEL classification:
- M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
- O33 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Technological Change: Choices and Consequences; Diffusion Processes
- Z13 - Other Special Topics - - Cultural Economics - - - Economic Sociology; Economic Anthropology; Language; Social and Economic Stratification
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