[go: up one dir, main page]
IDEAS home Printed from https://ideas.repec.org/a/nwe/natrud/y2020i2p159-177.html
   My bibliography  Save this article

Prerequisites for Building an Omnichannel Strategy in the Food Chain

Author

Listed:
  • Maria Vodenicharova

    (University of National and World Economy, Sofia, Bulgaria)

Abstract
The omnical approach can be used as a source of competitive advantage not only for electronics and clothing but also for food. The aim of this article is to examine the strategic advantages of the omnichannel supply chain approach and, on this basis, to outline the basic prerequisites for the introduction of an omnichannel strategy in the food supply chain in Bulgaria in order to adapt to consumer requirements. The survey methodology includes a closed-ended questionnaire designed in a way that allows us to assess the current state and expected changes over the next three years. The questions included in the questionnaire give an opportunity to study both the interconnections in the supply chain and the implementation of omnichannel in the food industry in Bulgaria. In the course of the study, a Y-matrix diagram was applied to show the relationship between customer requirements and metrics for internal processes and delivery channels. Still missing research omnichannel in the food industry in Bulgaria, which reveals the innovative nature of the research. In conclusion, it can be summarized that the introduction of an omnichannel strategy in the Bulgarian food industry is needed, which will strengthen consumer loyalty and producers will gain competitive advantages.

Suggested Citation

  • Maria Vodenicharova, 2020. "Prerequisites for Building an Omnichannel Strategy in the Food Chain," Nauchni trudove, University of National and World Economy, Sofia, Bulgaria, issue 2, pages 159-177, July.
    • Handle: RePEc:nwe:natrud:y:2020:i:2:p:159-177
    as

    Download full text from publisher

    File URL: http://unwe-research-papers.org/bg/journalissues/article/10252
    Download Restriction: no
    ---><---

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Nikolay Dragomirov, 2022. "Digital Transformation Perspectives in Warehousing – Initial Steps and Projections," Economic Studies journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 6, pages 133-153.

    More about this item

    Keywords

    omnichannel; supply chains; food industry;
    All these keywords.

    JEL classification:

    • O13 - Economic Development, Innovation, Technological Change, and Growth - - Economic Development - - - Agriculture; Natural Resources; Environment; Other Primary Products
    • O18 - Economic Development, Innovation, Technological Change, and Growth - - Economic Development - - - Urban, Rural, Regional, and Transportation Analysis; Housing; Infrastructure
    • Q18 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture - - - Agricultural Policy; Food Policy; Animal Welfare Policy
    • Q21 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Renewable Resources and Conservation - - - Demand and Supply; Prices
    • L15 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Information and Product Quality

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:nwe:natrud:y:2020:i:2:p:159-177. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Vanya Lazarova (email available below). General contact details of provider: https://edirc.repec.org/data/unweebg.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.