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Social Media Knowledge Regarding Local Election Affects Undergraduates’ Participation

Author

Listed:
  • Akkarajet Chaiyaphum
  • Tawatchai Kahaban
  • Yuttapong Khuenkhaew
  • Wannatida Yonwilad
  • Nattapong Rakngam
Abstract
The purpose of this study is to investigate how familiarity with social media about local elections influences the engagement of students. The sample for this study consisted of 350 undergraduate students. The questionnaire was used as an instrument in the data collection process. The findings demonstrated that the first place to check for daily political news was Facebook, followed closely by TikTok, and then Twitter. Monitoring is done mostly daily about the regularity with which undergraduate students follow political information. Undergraduate students use electronic devices such as smartphones, iPad, other tablets, notebooks, and desktop computers to keep up with the news. A mean score of 4.30 indicates that the conduct of undergraduate students who obtain political information about local elections from social media is always favorable. The findings suggest that further study should be conducted on specific platforms to validate the impacts of social media usage in light of the distinctive characteristics of each platform.

Suggested Citation

  • Akkarajet Chaiyaphum & Tawatchai Kahaban & Yuttapong Khuenkhaew & Wannatida Yonwilad & Nattapong Rakngam, 2023. "Social Media Knowledge Regarding Local Election Affects Undergraduates’ Participation," Journal of Educational Issues, Macrothink Institute, vol. 9(1), pages 5971-5971, December.
    • Handle: RePEc:mth:jeijnl:v:9:y:2023:i:1:p:5971
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    More about this item

    JEL classification:

    • R00 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General - - - General
    • Z0 - Other Special Topics - - General

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