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The Virtues of the Vice of Cooperation between Rival Firms: A Simulation Model to Evaluate the Performance of Coopetition Strategy in the Grain Merchant Industry

Author

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  • Mourad Hannachi
  • Francois-Christophe Coleno
Abstract
Coopetition is often seen as a phenomenon present in the tertiary sector encouraging the competitors to achieve cooperation upstream the production particularly in R & D. The literature suggest that coopetition's benefits occur in knowledge-intensive sectors. The aim of this paper is to explore how coopetition enables superior industry performance in primary sector. Using a simulation model on the case of grain merchant's industry in the context of coexistence between GM (genetically modified) and non-GM production, we demonstrate that coopetition enables superior performance and competitiveness in a context of market segmentation. The use of modelling enables us to compare a cooperative strategy with a non-cooperative strategy.

Suggested Citation

  • Mourad Hannachi & Francois-Christophe Coleno, 2015. "The Virtues of the Vice of Cooperation between Rival Firms: A Simulation Model to Evaluate the Performance of Coopetition Strategy in the Grain Merchant Industry," Journal of Management and Strategy, Journal of Management and Strategy, Sciedu Press, vol. 6(1), pages 62-75, February.
    • Handle: RePEc:jfr:jms111:v:6:y:2015:i:1:p:62-75
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    References listed on IDEAS

    as
    1. Coléno, F.C. & Angevin, F. & Lécroart, B., 2009. "A model to evaluate the consequences of GM and non-GM segregation scenarios on GM crop placement in the landscape and cross-pollination risk management," Agricultural Systems, Elsevier, vol. 101(1-2), pages 49-56, June.
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    6. Belderbos, Rene & Carree, Martin & Lokshin, Boris, 2004. "Cooperative R&D and firm performance," Research Policy, Elsevier, vol. 33(10), pages 1477-1492, December.
    7. Christine M. Beckman & Pamela R. Haunschild & Damon J. Phillips, 2004. "Friends or Strangers? Firm-Specific Uncertainty, Market Uncertainty, and Network Partner Selection," Organization Science, INFORMS, vol. 15(3), pages 259-275, June.
    8. Greg Young & Ken G. Smith & Curtis M. Grimm, 1996. "“Austrian” and Industrial Organization Perspectives on Firm-level Competitive Activity and Performance," Organization Science, INFORMS, vol. 7(3), pages 243-254, June.
    9. Barretta, Antonio, 2008. "The functioning of co-opetition in the health-care sector: An explorative analysis," Scandinavian Journal of Management, Elsevier, vol. 24(3), pages 209-220, September.
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    Cited by:

    1. Miguel Afonso Sellitto & Guilherme Schreiber Pereira & Rafael Marques & Daniel Pacheco Lacerda, 2018. "Systemic Understanding of Coopetitive Behaviour in a Latin American Technological Park," Systemic Practice and Action Research, Springer, vol. 31(5), pages 479-494, October.
    2. Mourad Hannachi & François Coléno, 2016. "Towards a managerial engineering of coopetition," Post-Print hal-01242333, HAL.

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