[go: up one dir, main page]
IDEAS home Printed from https://ideas.repec.org/a/ers/ijfirm/v13y2023i4p118-126.html
   My bibliography  Save this article

Factors Affecting Adoption of E-Commerce among Youngsters in J&K UT: An Empirical Study

Author

Listed:
  • Bushan Kumar
  • Prakash C. Antahal
Abstract
Purpose: The study aims to present the factors that affect the adaptation of E-commerce among youngsters in J&K. Design/Methodology/Approach: Sample of 207 respondents were surveyed to know the factors that affects the adoption of E-commerce among youngsters in J&K. Findings: Four main features of internet purchasing as regarded by young customers are revealed in the research. It was observed that the four important characteristics that impact young customers' impressions of online buying are perceived risk, perceived advantages, perceived trust, as well as perceived ease of use. To summarise, online shoppers continue to lack confidence as well as trust in using the Internet as a commerce channel. When interacting with internet shops, they are most concerned with concerns of privacy as well as trust. If these difficulties are not addressed, they will have a detrimental effect on the future expansion of online commerce in J&K. Practical Implications: People no longer have to leave their homes to shop, yet the situation has completely altered. The computer and internet age accomplished everything. Humans may call it a marketing watershed moment. A huge number of vendors are flooding the market on a daily basis, mostly targeting the youth, owing to the rising frequency of internet use among the young generation. Originality/Value: The factors are availability of technology required for e-commerce business, cost of implementation, privacy and confidentiality, security, income of the population, product’s authenticity, good internet service, better after sale services, fast delivery services and trust of consumers.

Suggested Citation

  • Bushan Kumar & Prakash C. Antahal, 2023. "Factors Affecting Adoption of E-Commerce among Youngsters in J&K UT: An Empirical Study," International Journal of Finance, Insurance and Risk Management, International Journal of Finance, Insurance and Risk Management, vol. 13(4), pages 118-126.
    • Handle: RePEc:ers:ijfirm:v:13:y:2023:i:4:p:118-126
    as

    Download full text from publisher

    File URL: https://journalfirm.com/journal/374/download
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Monica Bhardwaj & Renu Aggarwal, 2016. "Understanding Dynamics of Mobile Banking Adoption by Youth: Empirical Evidence from India," FIIB Business Review, , vol. 5(2), pages 46-56, April.
    2. Sanjay Mohapatra & Kishor Chandra Sahu, 2018. "Empirical research on the adoption and diffusion of e-commerce portals," International Journal of Business Innovation and Research, Inderscience Enterprises Ltd, vol. 15(2), pages 137-151.
    3. Sushil K. Sharma & Jatinder N.D. Gupta, 2003. "Socio-Economic Influences of E-Commerce Adoption," Journal of Global Information Technology Management, Taylor & Francis Journals, vol. 6(3), pages 3-21, July.
    4. Himanshu Kargeti & Vikas Singh & Som Nath Paul & Vishal Sagar, 2022. "Assessment of M-commerce adoption and buying behaviour among youngsters using TAM model," International Journal of Business Innovation and Research, Inderscience Enterprises Ltd, vol. 27(3), pages 395-412.
    5. Dan J. Kim & Donald L. Ferrin & H. Raghav Rao, 2009. "Trust and Satisfaction, Two Stepping Stones for Successful E-Commerce Relationships: A Longitudinal Exploration," Information Systems Research, INFORMS, vol. 20(2), pages 237-257, June.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Xi Chen & Shaofen Fang & Yujie Li & Haibin Wang, 2019. "Does Identification Influence Continuous E-Commerce Consumption? The Mediating Role of Intrinsic Motivations," Sustainability, MDPI, vol. 11(7), pages 1-20, April.
    2. Abhipsa Pal & Tejaswini Herath & Rahul De’ & H. Raghav Rao, 2021. "Is the Convenience Worth the Risk? An Investigation of Mobile Payment Usage," Information Systems Frontiers, Springer, vol. 23(4), pages 941-961, August.
    3. Pereira, Hélia Gonçalves & Salgueiro, Maria de Fátima & Rita, Paulo, 2016. "Online purchase determinants of loyalty: The mediating effect of satisfaction in tourism," Journal of Retailing and Consumer Services, Elsevier, vol. 30(C), pages 279-291.
    4. Shunying Zhao & Qiang Yang & Hohjin Im & Baojuan Ye & Yadi Zeng & Zhinan Chen & Lu Liu & Dawu Huang, 2022. "The impulsive online shopper: effects of COVID-19 burnout, uncertainty, self-control, and online shopping trust," Future Business Journal, Springer, vol. 8(1), pages 1-15, December.
    5. Lingling Gao & Kerem Aksel Waechter, 0. "Examining the role of initial trust in user adoption of mobile payment services: an empirical investigation," Information Systems Frontiers, Springer, vol. 0, pages 1-24.
    6. Gökçe Esenduran & James A. Hill & In Joon Noh, 2020. "Understanding the Choice of Online Resale Channel for Used Electronics," Production and Operations Management, Production and Operations Management Society, vol. 29(5), pages 1188-1211, May.
    7. Chun Yang & Jui-Che Tu & Qianling Jiang, 2020. "The Influential Factors of Consumers’ Sustainable Consumption: A Case on Electric Vehicles in China," Sustainability, MDPI, vol. 12(8), pages 1-16, April.
    8. Goode, Sigi & Lin, Chinho & Fernandez, Walter & Jiang, James J., 2014. "Exploring two explanations of loyalty in application service provision," European Journal of Operational Research, Elsevier, vol. 237(2), pages 649-657.
    9. Benedikt Berger & Martin Adam & Alexander Rühr & Alexander Benlian, 2021. "Watch Me Improve—Algorithm Aversion and Demonstrating the Ability to Learn," Business & Information Systems Engineering: The International Journal of WIRTSCHAFTSINFORMATIK, Springer;Gesellschaft für Informatik e.V. (GI), vol. 63(1), pages 55-68, February.
    10. Hatice Doğan-Südaş & Ali Kara & Emre Karaca, 2023. "Effects of Gamified Mobile Apps on Purchase Intentions and Word-of-Mouth Engagement: Implications for Sustainability Behavior," Sustainability, MDPI, vol. 15(13), pages 1-17, July.
    11. Leonie Kuen & Fiona Schürmann & Daniel Westmattelmann & Sophie Hartwig & Shay Tzafrir & Gerhard Schewe, 2023. "Trust transfer effects and associated risks in telemedicine adoption," Electronic Markets, Springer;IIM University of St. Gallen, vol. 33(1), pages 1-22, December.
    12. Ben Q. Liu & Dale L. Goodhue, 2012. "Two Worlds of Trust for Potential E-Commerce Users: Humans as Cognitive Misers," Information Systems Research, INFORMS, vol. 23(4), pages 1246-1262, December.
    13. Ming Yang & Jinglu Jiang & Melody Kiang & Fangyun Yuan, 2022. "Re-Examining the Impact of Multidimensional Trust on Patients’ Online Medical Consultation Service Continuance Decision," Information Systems Frontiers, Springer, vol. 24(3), pages 983-1007, June.
    14. Pei-Yu Chen & Yili Hong & Ying Liu, 2018. "The Value of Multidimensional Rating Systems: Evidence from a Natural Experiment and Randomized Experiments," Management Science, INFORMS, vol. 64(10), pages 4629-4647, October.
    15. Yumei Luo & Qiongwei Ye, 2019. "Understanding Consumers’ Loyalty to an Online Outshopping Platform: The Role of Social Capital and Perceived Value," Sustainability, MDPI, vol. 11(19), pages 1-18, September.
    16. Wu, Ing-Long & Chen, Kuei-Wan & Chiu, Mai-Lun, 2016. "Defining key drivers of online impulse purchasing: A perspective of both impulse shoppers and system users," International Journal of Information Management, Elsevier, vol. 36(3), pages 284-296.
    17. Hélia Gonçalves Pereira & Maria Fátima Salgueiro & Paulo Rita, 2017. "Online determinants of e-customer satisfaction: application to website purchases in tourism," Service Business, Springer;Pan-Pacific Business Association, vol. 11(2), pages 375-403, June.
    18. Lin, Tung-Ching & Huang, Shiu-Li & Hsu, Chieh-Ju, 2015. "A dual-factor model of loyalty to IT product – The case of smartphones," International Journal of Information Management, Elsevier, vol. 35(2), pages 215-228.
    19. Lee, Jiyoon & Ryu, Min Ho & Lee, Daeho, 2019. "A study on the reciprocal relationship between user perception and retailer perception on platform-based mobile payment service," Journal of Retailing and Consumer Services, Elsevier, vol. 48(C), pages 7-15.
    20. Maryam Barkhordari & Zahra Nourollah & Hoda Mashayekhi & Yoosof Mashayekhi & Mohammad S. Ahangar, 2017. "Factors influencing adoption of e-payment systems: an empirical study on Iranian customers," Information Systems and e-Business Management, Springer, vol. 15(1), pages 89-116, February.

    More about this item

    Keywords

    E-Commerce Adoption; Young Consumers; Perceived Risk; Perceived Benefits; Trade Barriers.;
    All these keywords.

    JEL classification:

    • M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ers:ijfirm:v:13:y:2023:i:4:p:118-126. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Marios Agiomavritis (email available below). General contact details of provider: https://journalfirm.com/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.