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Consumer mobility in the Scottish isles: The impact of internet adoption upon retail travel patterns

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  • Calderwood, Eric
  • Freathy, Paul
Abstract
While there have been numerous studies of on-line shopping behaviour, the impact of internet adoption upon island communities remains largely unexplored. This is despite the identified difficulties that are encountered when attempting to access goods and services in these peripheral economies. Limitations in the transport infrastructure, inconsistent supply and restricted availability have all been acknowledged as issues affecting local retail provision. Island residents have also traditionally been required to travel to the main town or mainland in order to shop for key items. This research study examines the extent to which on-line provision has reconfigured the mobility patterns of residents in the Scottish isles and whether e-commerce has reduced the propensity of individuals to undertake shopping related travel. The findings suggest that e-commerce has had only a modest impact upon consumer travel patterns and that other situational factors moderate the identified benefits that accrue from purchasing on-line.

Suggested Citation

  • Calderwood, Eric & Freathy, Paul, 2014. "Consumer mobility in the Scottish isles: The impact of internet adoption upon retail travel patterns," Transportation Research Part A: Policy and Practice, Elsevier, vol. 59(C), pages 192-203.
    • Handle: RePEc:eee:transa:v:59:y:2014:i:c:p:192-203
    DOI: 10.1016/j.tra.2013.11.012
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    13. Kunbo Shi & Long Cheng & Jonas De Vos & Yongchun Yang & Wanpeng Cao & Frank Witlox, 2021. "How does purchasing intangible services online influence the travel to consume these services? A focus on a Chinese context," Transportation, Springer, vol. 48(5), pages 2605-2625, October.
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    15. Jing Zhao & Linshen Wang & Qing Ye & Qiang Zhao & Shutong Wei, 2022. "Association of Environmental Elements with Respondents’ Behaviors in Open Spaces Using the Direct Gradient Analysis Method: A Case Study of Jining, China," IJERPH, MDPI, vol. 19(14), pages 1-15, July.
    16. Elms, Jonathan & de Kervenoael, Ronan & Hallsworth, Alan, 2016. "Internet or store? An ethnographic study of consumers' internet and store-based grocery shopping practices," Journal of Retailing and Consumer Services, Elsevier, vol. 32(C), pages 234-243.
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