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The roles of product lead-users and product experts in new product evaluation

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  • Ozer, Muammer
Abstract
It is widely recognized in the literature that product innovation is one of the most important research policy issues. As an important product innovation activity, evaluating the market potentials of a new product has also received a great deal of attention in the literature because of its importance to companies as well as to both governmental and non-governmental research institutions. Extending earlier research about product lead-users and product experts and addressing several methodological issues identified in the literature, this study focuses on the roles of product lead-users and product experts in new product evaluation. In particular, the results of a longitudinal empirical study show that there are theoretical and empirical distinctions between product lead-users and product experts with respect to the accuracy of new product evaluations and that it is possible for companies as well as governmental and non-governmental agencies to improve significantly the accuracy of such evaluations.

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  • Ozer, Muammer, 2009. "The roles of product lead-users and product experts in new product evaluation," Research Policy, Elsevier, vol. 38(8), pages 1340-1349, October.
    • Handle: RePEc:eee:respol:v:38:y:2009:i:8:p:1340-1349
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    8. Dominik Dellermann & Nikolaus Lipusch & Philipp Ebel & Jan Marco Leimeister, 2019. "Design principles for a hybrid intelligence decision support system for business model validation," Electronic Markets, Springer;IIM University of St. Gallen, vol. 29(3), pages 423-441, September.
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    10. Matteo LANDONI, 2012. "The public-private partnership in the Italian satellite telecommunication system design: SIRIO and Italsat (1969-1996)," Departmental Working Papers 2012-20, Department of Economics, Management and Quantitative Methods at Università degli Studi di Milano.
    11. Nikolaus Franke & Peter Keinz & Katharina Klausberger, 2013. "“Does This Sound Like a Fair Deal?”: Antecedents and Consequences of Fairness Expectations in the Individual’s Decision to Participate in Firm Innovation," Organization Science, INFORMS, vol. 24(5), pages 1495-1516, October.
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