Brand and country-of-origin effect on consumers' decision to purchase luxury products
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DOI: 10.1016/j.jbusres.2011.10.012
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- Bruno Godey & Daniele Pederzoli & Gaetano Aiello & Raffaele Donvito & Priscilla Chan & Hyunjoo Oh & Rahul Singh & Irina Skorobogatykh & Junji Tsuchiya & Bart Weitz, 2012. "Brand and country-of-origin effect on consumers' decision to purchase luxury products," Post-Print hal-00822005, HAL.
References listed on IDEAS
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Keywords
Country of origin; Luxury; International; Cross-cultural analysis; Consumer behavior;All these keywords.
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