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All’s well that ends well? On the importance of how returns are achieved

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  • Grosshans, Daniel
  • Zeisberger, Stefan
Abstract
We demonstrate that investor satisfaction and investment behavior are influenced substantially by the price path by which the final investor return is achieved. In a series of experiments, we analyze various different price paths. Investors are most satisfied if their assets first fall in value and then recover, and they are least satisfied with the opposite pattern, independent of whether the final return is positive or negative. Price paths systematically influence risk preferences, return beliefs, and ultimately trading decisions. Our results enable a much more holistic perspective on a wide range of topics in finance, such as the disposition effect, risk-taking behavior after previous gains and losses, and behavioral asset pricing.

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  • Grosshans, Daniel & Zeisberger, Stefan, 2018. "All’s well that ends well? On the importance of how returns are achieved," Journal of Banking & Finance, Elsevier, vol. 87(C), pages 397-410.
    • Handle: RePEc:eee:jbfina:v:87:y:2018:i:c:p:397-410
    DOI: 10.1016/j.jbankfin.2017.09.021
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    4. Grassetti, Francesca & Mammana, Cristiana & Michetti, Elisabetta, 2019. "On the interaction between real economy and financial markets," MPRA Paper 91975, University Library of Munich, Germany.
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    6. Pierre Gosselin & Aileen Lotz, 2024. "Financial Interactions and Capital Accumulation," Papers 2405.10338, arXiv.org.
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    8. Zongrun Wang & Tangtang He & Xiaohang Ren & Luu Duc Toan Huynh, 2024. "Robust portfolio strategies based on reference points for personal experience and upward pacesetters," Review of Quantitative Finance and Accounting, Springer, vol. 63(3), pages 863-887, October.
    9. Vasudevan, Ellapulli V., 2023. "Some gains are riskier than others: Volatility changes and the disposition effect," Journal of Economic Behavior & Organization, Elsevier, vol. 214(C), pages 68-81.
    10. Schwaiger, Rene & Kirchler, Michael & Lindner, Florian & Weitzel, Utz, 2020. "Determinants of investor expectations and satisfaction. A study with financial professionals," Journal of Economic Dynamics and Control, Elsevier, vol. 110(C).
    11. Nolte, Sven & Schneider, Judith C., 2018. "How price path characteristics shape investment behavior," Journal of Economic Behavior & Organization, Elsevier, vol. 154(C), pages 33-59.
    12. Huber, Christoph & Huber, Jürgen & Kirchler, Michael, 2021. "Market shocks and professionals’ investment behavior – Evidence from the COVID-19 crash," Journal of Banking & Finance, Elsevier, vol. 133(C).
    13. Hueber, Laura & Schwaiger, Rene, 2022. "Debiasing through experience sampling: The case of myopic loss aversion," Journal of Economic Behavior & Organization, Elsevier, vol. 198(C), pages 87-138.
    14. Cheng, Teng Yuan & Lee, Chun I. & Lin, Chao Hsien, 2020. "The effect of risk-taking behavior on profitability: Evidence from futures market," Economic Modelling, Elsevier, vol. 86(C), pages 19-38.
    15. Bansal, Avijit & Jacob, Joshy, 2018. "Impact of Price Path on Disposition Bias," IIMA Working Papers WP 2018-10-01, Indian Institute of Management Ahmedabad, Research and Publication Department.
    16. Borsboom, Charlotte & Janssen, Dirk-Jan & Strucks, Markus & Zeisberger, Stefan, 2022. "History matters: How short-term price charts hurt investment performance," Journal of Banking & Finance, Elsevier, vol. 134(C).
    17. Borsboom, Charlotte & Zeisberger, Stefan, 2020. "What makes an investment risky? An analysis of price path characteristics," Journal of Economic Behavior & Organization, Elsevier, vol. 169(C), pages 92-125.
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    19. Tianyang Wang & Robert G. Schwebach & Sriram V. Villupuram, 2022. "Reference point formation: Does the market whisper in the background?," Journal of Financial Research, Southern Finance Association;Southwestern Finance Association, vol. 45(2), pages 384-421, June.
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    More about this item

    Keywords

    Investor satisfaction; Reference points; Risk tolerance; Investor behavior; Experimental finance;
    All these keywords.

    JEL classification:

    • D14 - Microeconomics - - Household Behavior - - - Household Saving; Personal Finance
    • D81 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Criteria for Decision-Making under Risk and Uncertainty
    • G11 - Financial Economics - - General Financial Markets - - - Portfolio Choice; Investment Decisions

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