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Setbacks to IoT Implementation in the Function of FMCG Supply Chain Sustainability during COVID-19 Pandemic

Author

Listed:
  • Jelena Končar

    (Faculty of Economics in Subotica, University of Novi Sad; 24000 Subotica, Serbia)

  • Aleksandar Grubor

    (Faculty of Economics in Subotica, University of Novi Sad; 24000 Subotica, Serbia)

  • Radenko Marić

    (Faculty of Economics in Subotica, University of Novi Sad; 24000 Subotica, Serbia)

  • Sonja Vučenović

    (Faculty of Economics in Subotica, University of Novi Sad; 24000 Subotica, Serbia)

  • Goran Vukmirović

    (Faculty of Economics in Subotica, University of Novi Sad; 24000 Subotica, Serbia)

Abstract
One of the basic measures of the World Health Organization (WHO) in the fight against the COVID-19 pandemic is a lockdown policy with reduced contacts and physical distance. This presents a challenge, especially for fast-moving-consumer-goods (FMCG) supply chains, which are characterized by a large number of physical contacts between employees in production, physical distribution, wholesale, and retail. One of the ways to comply with the prescribed measures with the smooth functioning of the supply chain is the complete digitalization and automation of all business activities and operations based on the application of the Internet of Things (IoT). In this regard, this paper aims to analyze the setbacks to the digitalization of business processes and the sustainability of the FMCG supply chain based on the implementation of IoT. The research has been conducted among the participants in the standardization chain in the sectors of production, physical distribution, wholesale, and retail of FMCG in the Western Balkans region during the COVID-19 pandemic. The results showed significant differences between business sectors in terms of the intensity of setbacks to successful IoT implementation. Based on the obtained results, a set of measures and incentives was proposed that the competent institutions and the management of the FMCG supply chain should apply to encourage the digitalization process. Suggestions for future research are given in the paper.

Suggested Citation

  • Jelena Končar & Aleksandar Grubor & Radenko Marić & Sonja Vučenović & Goran Vukmirović, 2020. "Setbacks to IoT Implementation in the Function of FMCG Supply Chain Sustainability during COVID-19 Pandemic," Sustainability, MDPI, vol. 12(18), pages 1-21, September.
    • Handle: RePEc:gam:jsusta:v:12:y:2020:i:18:p:7391-:d:410970
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    References listed on IDEAS

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    Cited by:

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    2. Bojan Matkovski & Danilo Đokić & Stanislav Zekić & Žana Jurjević, 2020. "Determining Food Security in Crisis Conditions: A Comparative Analysis of the Western Balkans and the EU," Sustainability, MDPI, vol. 12(23), pages 1-16, November.
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    6. Hamed Nozari & Agnieszka Szmelter-Jarosz & Javid Ghahremani-Nahr, 2021. "The Ideas of Sustainable and Green Marketing Based on the Internet of Everything—The Case of the Dairy Industry," Future Internet, MDPI, vol. 13(10), pages 1-18, October.
    7. Ezzatollah Asgharizadeh & Amir Daneshvar & Mahdi Homayounfar & Fariba Salahi & Mohsen Amini Khouzani, 2023. "Modeling the supply chain network in the fast-moving consumer goods industry during COVID-19 pandemic," Operational Research, Springer, vol. 23(1), pages 1-32, March.
    8. Tatjana Brankov & Bojan Matkovski & Marija Jeremić & Ivan Đurić, 2021. "Food Self-Sufficiency of the SEE Countries; Is the Region Prepared for a Future Crisis?," Sustainability, MDPI, vol. 13(16), pages 1-20, August.
    9. Aldona Kluczek & Bartlomiej Gladysz & Krzysztof Ejsmont, 2021. "Application of Lifecycle Measures for an Integrated Method of Environmental Sustainability Assessment of Radio Frequency Identification and Wireless Sensor Networks," Energies, MDPI, vol. 14(10), pages 1-22, May.
    10. Seyed Amirali Hoseini & Alireza Fallahpour & Kuan Yew Wong & Amir Mahdiyar & Morteza Saberi & Serdar Durdyev, 2021. "Sustainable Supplier Selection in Construction Industry through Hybrid Fuzzy-Based Approaches," Sustainability, MDPI, vol. 13(3), pages 1-19, January.
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