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Corporate Contributions As Managerial Masques: Reframing Corporate Contributions As Strategies to Influence Society

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  • Usha C. V. Haley
Abstract
Researchers have argued that corporate contributions serve as necessitated investments, social currency, or social responsibility efforts. This article integrates and extends these perspectives to develop a view of corporate contributions as managerial masques. It argues that managers use corporate contributions to influence various stakeholders including stockholders, consumers, employees, investors, publics and societal institutions. A strategic framework is used to explore how managers promote managerial and corporate interests through corporate contributions. the societal implications of managers' discretionary uses of corporate contributions are also discussed.

Suggested Citation

  • Usha C. V. Haley, 1991. "Corporate Contributions As Managerial Masques: Reframing Corporate Contributions As Strategies to Influence Society," Journal of Management Studies, Wiley Blackwell, vol. 28(5), pages 485-510, September.
    • Handle: RePEc:bla:jomstd:v:28:y:1991:i:5:p:485-510
    DOI: 10.1111/j.1467-6486.1991.tb00765.x
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