[go: up one dir, main page]
IDEAS home Printed from https://ideas.repec.org/a/bbs/prospe/v4y2017i2p57-69.html
   My bibliography  Save this article

TDM-szervezetek szerepe a desztinációk imázsának és arculatának kialakításában

Author

Listed:
  • Pálfi Andrea
  • Barcza Attila
  • Aubert Antal
Abstract
Tourism destination management (TDM) organizations are a kind of “mother organizations” to the destinations. Their tasks include the competitive marketing of a given tourism destination, the establishment and maintenance of co-operation between demand and supply from the beginning of the travel till the end of it and the opinion “formation” and follow-up of the visitors. During the operation of destination – even from the phases of planning until their realization – the certain operative tasks are important separately and in context with each other as well, including the formation of a positive image and aspect of the destination.The study aims to demonstrate the image and aspect building practices of the Hungarian destination management organizations through the examples of Sopron and Pécs and upon the survey of their clientele. Though the tasks of TDM organizations are very complex, the most important one today is to develop a positive image and aspect as without this a long term presence on the tourism market would be impossible.

Suggested Citation

  • Pálfi Andrea & Barcza Attila & Aubert Antal, 2017. "TDM-szervezetek szerepe a desztinációk imázsának és arculatának kialakításában," Prosperitas, Budapest Business University, vol. 4(2), pages 57-69.
    • Handle: RePEc:bbs:prospe:v:4:y:2017:i:2:p:57-69
    as

    Download full text from publisher

    File URL: https://publikaciotar.uni-bge.hu/id/eprint/1090/1/Palfi-Barcza-Aubert.pdf
    File Function: original version
    Download Restriction: no
    ---><---

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:bbs:prospe:v:4:y:2017:i:2:p:57-69. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Zsolt Kovács (email available below). General contact details of provider: https://edirc.repec.org/data/bgfbuhu.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.