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The Role of Collective Food Identity in Local Food Demand

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  • Moreno, Francisco
  • Malone, Trey
Abstract
Despite a proliferation of articles focused on consumer willingness-to-pay for locally produced foods, few studies have systemically considered the role of food identity in the price premium of local foods. This article uses primary and secondary data to fill that gap. Using data from 9,329 U.S. households, we identify what foods each state considers a part of their collective food identity. We then compare each state's collective food identity to the actual production within the state. Finally, we utilize a discrete choice experiment (N = 484) focused on a state with one such collective food identity to test whether a consumer's preference for local foods is a function of the collective food identity within the state. Results from the open-ended survey suggest that each state connects with their food production in unique ways and that not all state identities are consistent with actual agricultural production. Results from the discrete choice experiment suggest that consumers are more willing to pay a premium for the local food that is a part of their local food identity than for a similar product that is not a part of their local food identity. Our findings imply that future research on consumer preferences for local food systems should consider the relationship between food culture and geography.

Suggested Citation

  • Moreno, Francisco & Malone, Trey, 2021. "The Role of Collective Food Identity in Local Food Demand," Agricultural and Resource Economics Review, Cambridge University Press, vol. 50(1), pages 22-42, April.
    • Handle: RePEc:cup:agrerw:v:50:y:2021:i:1:p:22-42_2
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    Cited by:

    1. Gurung, Suraj & Chen, Lijun, 2024. "Consumer Preference for Alternative Food Away from Home Outlets: Home Kitchens Vs Restaurants," 2024 Annual Meeting, July 28-30, New Orleans, LA 344012, Agricultural and Applied Economics Association.
    2. Mariana Borcoman & Daniela Sorea, 2023. "Ethnic Soups from Rupea Area (Romania) as Resources for Sustainable Local Development," Sustainability, MDPI, vol. 15(2), pages 1-21, January.
    3. Popp, Michael & Mahamba, Grace & Thompson, Jada & Malone, Trey & Popp, Jennie, 2023. "Marketing Strategy Selection for Small-Scale Fruit and Vegetable Growers: Lessons from the Mid-Southern United States," Journal of Food Distribution Research, Food Distribution Research Society, vol. 54(03), November.
    4. Kilders, Valerie & Lineback, Caitlinn & Malone, Trey & Caputo, Vincenzina & McKendree, Melissa G.S., 2022. "The Tart Cherry Market and Purchasing Preferences in the United States," Staff Paper Series 317810, Michigan State University, Department of Agricultural, Food, and Resource Economics.

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