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Zero (NewJeans song)

"Zero" is a song by South Korean girl group NewJeans, released as a promotional single for Coca-Cola's Korean campaign for Coca-Cola Zero Sugar on April 3, 2023.[1] It is the group's first track primarily in English,[2] and was accompanied by a music video.[3]

"Zero"
NewJeans' cartoon rabbit mascot tinted in red with black outlines holding a can of Coke Zero, with the group's name below in the same color scheme
Promotional single by NewJeans
Language
  • English
  • Korean
ReleasedApril 3, 2023
Length2:34
LabelADOR
Composer(s)
  • Monro
  • Ylva Dimberg
Lyricist(s)
  • Gigi
  • Ylva Dimberg
Producer(s)Monro
Music video
"Zero" on YouTube
Music video
"Zero (Remix)" on YouTube

Background

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NewJeans were previously announced as global ambassadors for Coca-Cola, with "Zero" serving as their project in the role.[4]

A remix to the song, featuring American rapper JID, was released on June 20, 2023, along with a music video released the following day.[5]

Composition

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"Zero" contains "various genres and sounds, such as pop and R&B chords and Jersey club rhythms", with a press release stating it also combines "the urgency of drums and bass and the sweetness of R&B".[4] It contains lyrics referencing Coca-Cola in a "fusion" of Korean and English lyrics.[2]

Music video

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The music video, released on YouTube on April 3, 2023, shows the group getting ready, performing "energetic choreography" and drinking Coca-Cola.[3] The music video for the remix, featuring JID, was released on June 21, 2023.[5]

Accolades

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Awards and nominations for Zero
Award ceremony Year Category Result Ref.
Spikes Asia Awards 2024 Brand or Product Integration into Music Content Shortlisted [6]

Charts

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Release history

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Release history for "Zero"
Region Date Format Version Label Ref.
Various April 3, 2023
Original
[13]
June 20, 2023 JID remix [14]

References

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  1. ^ Leung, Ambrose (April 3, 2023). "Take a look at the official NewJeans x Coca-Cola Zero Campaign Images". Lifestyle Asia. Retrieved April 8, 2023.
  2. ^ a b Fairbrother, Logan (April 3, 2023). "NewJeans Shares Refreshing "Zero" Music Video With Coca-Cola". Hypebeast. Retrieved April 8, 2023.
  3. ^ a b Yeo, Gladys (April 3, 2023). "NewJeans unveil bubbly new Coca-Cola collaboration single 'Zero'". NME. Retrieved April 8, 2023.
  4. ^ a b Kim, Soo-young (April 3, 2023). 뉴진스 측 코카콜라 컬래버곡 제로 구전 멜로디 패러디 [New Jeans side "Coca-Cola collaboration song 'Zero', oral melody parody"]. The Korea Economic Daily (in Korean). Retrieved April 8, 2023.
  5. ^ a b Yeo, Gladys (June 21, 2023). "Listen to NewJeans' new remix of 'Zero' featuring J.I.D". NME. Retrieved July 9, 2023.
  6. ^ Kim, Ju-yeon (March 18, 2024). "NewJeans' 'ETA' video earns bronze at Spikes Asia awards". Korea JoongAng Daily. Archived from the original on March 18, 2024. Retrieved March 18, 2024.
  7. ^ "Billboard Global Excl. US: Week of April 22, 2023". Billboard. Retrieved April 18, 2023.
  8. ^ "Billboard Japan Hot 100: Week of April 12, 2023". Billboard Japan (in Japanese). April 12, 2023. Retrieved April 12, 2023.
  9. ^ "NZ Hot Singles Chart". Recorded Music NZ. April 10, 2023. Retrieved April 8, 2023.
  10. ^ "RIAS Top Charts Week 15 (7 - 13 Apr 2023)". RIAS. Archived from the original on April 18, 2023. Retrieved April 18, 2023.
  11. ^ "Billboard South Korea Songs – Week of April 22, 2023". Billboard. April 22, 2023. Retrieved April 18, 2023.
  12. ^ "Digital Chart – April 2023". Circle Chart (in Korean). Retrieved May 11, 2023.
  13. ^ "Zero - Single by NewJeans". Apple Music (US). April 3, 2023. Retrieved June 21, 2023.
  14. ^ "Zero (J.I.D Remix) - Single by NewJeans". Apple Music (US). June 20, 2023. Retrieved June 21, 2023.
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