Snow Peak, Inc. (スノーピーク, Sunōpīku) is a Japanese manufacturer of high-end camping and hiking equipment.
 Snow Peak logo (1999–present) | |
 The Snow Peak Headquarters building in 2023 | |
| Company type | Private K.K. |
|---|---|
| Industry | Outdoor recreation |
| Founded | Incorporated 1964 |
| Founder | Yamai Yukio (山井幸雄) |
| Headquarters | , |
Key people | Yamai Tōru (山井太), President and CEO |
| Products | Camping gear and outdoor gear |
Number of employees | 437 (est.) |
| Website | www |
The company's name has been rendered in kango form as Seppō (雪峰), and fans have abbreviated it as Snopy (スノピ, Sunopi).[1][2]
History
editSnow Peak was founded by Yamai Yukio in 1958 as a local forge under the name Yamai shōten (山井商店).[3][4] The company's first foray into outdoor equipment were experimental models of crampons and pitons made of inox steel and titanium. The "Snow Peak" brand name was established in 1963, the peak in question being Mount Tanigawa, a popular destination for Japanese mountaineers.[3]
Snow Peak sells isobutane fuel under the Giga Power (ギガパワー) brand.
In 2017, the Jūbako (住箱) portable prefabricated home designed by Snow Peak in collaboration with Kuma Kengo won the Japan Institute of Design Promotion's Good Design Award.[5]
Notable products
edit- SCS-101 "Wapper" (ワッパ) - aluminium ultralight mess tin in the shape of a traditional magewappa box. Capable of fitting one standard-diameter isobutane canister. (discontinued)
- SCS-004 "Taku" (焚, lit. 'Campfire') - aluminium ultralight mess tin with internal lining of Sumiflon (スミフロン) fluoropolymer-aluminium composite licensed from Sumitomo Electric. Sumiflon is far more stable than Teflon, but will still pyrolysize when heated to above 300 °C and thereupon release toxic fumes. Later titanium models like the SCS-004T "Kyoku" (極, lit. 'Apex') are structurally identical but do not include Sumiflon. (discontinued)
- N-110 "Hifukibō" (火吹き棒) - steel blow poke with reflux valve baffle preventing accidental smoke inhalation.
- MG-143 "Titanium Single Mug 450" (チタンシングルマグ450) - single-walled titanium mug with folding handles.
See also
editReferences
edit- ^ 杉山 Sugiyama, 元洋 Motohiro. ""奇跡の一本松"を望む 「スノーピーク陸前高田キャンプフィールド」誕生！ 泊まってわかった"北東北初"スノピの高規格キャンプ場の魅力とは？". Vague. Retrieved 31 January 2024.
- ^ 池田 Ikeda, 紀行 Noriyuki. "愛されるブランドには理由がある——"買ってもらう"を目指さない最新マーケティング戦略". Logmi Biz. Retrieved 31 January 2024.
- ^ a b Frimoth, Savanna. "Yukio's Journey". snowpeak.com. Retrieved 31 January 2024.
- ^ "Company History". snowpeak.co.jp. Retrieved 31 January 2024.
- ^ "Jūbako". G-Mark Good Design Award. 日本デザイン振興会 Japan Institute of Design Promotion. Retrieved 31 January 2024.