OpenRice (Chinese: 開飯喇!) is a food and restaurant guide website headquartered in Hong Kong and operating in Asia. The website encourages reviews from its users, similar to Yelp and Tripadvisor, and ranks them based on the number of reviews posted and how many of them are recommended by the website's editor. As of March 2014[update], OpenRice lists approximately one million restaurants worldwide, recording about 1.6 million total reviews.[1]
 | |
| Available in | Chinese, English, Thai, Japanese, Indonesian |
|---|---|
| Headquarters | Hong Kong |
| Owner | JDB Holdings Limited |
| Created by | Ray Chung, Michael Tong, Gladys Li, Johnny Lam, Paul Cheng, Winnie Chan, Olivia Leung, Jodie Cheung |
| URL | Official website  |
| Commercial | Yes |
| Launched | 1999 |
| Current status | Active |
History
editOpenRice was founded in 1999 by Ray Chung Wai-man and his friends.[1][2] The parent company closed only a year after launch, leaving Chung, who had previously been an IT executive, to keep the website alive using minimal resources at his home.[1]
In 2007, OpenRice was bought by digital media company JDB Holdings, which has since expanded the site into other Asian regions. As of March 2014[update], the website operates in Hong Kong, Macau, mainland China, Malaysia, Taiwan, Singapore, Indonesia, Thailand, and the Philippines.[1][2]
Initially launched for Hong Kong (with the traditional Chinese version only) in 1999,[citation needed] the English version was later introduced in 2009.[3]
Criticism
editSince the website's takeover by JDB Holdings in 2007, OpenRice has been criticised for allowing restaurants to buy advertisements on the site. In a 2014 article published by the South China Morning Post, it was revealed that restaurants could pay to "take advantage of [OpenRice's] reservation engine", design a personalised webpage, and be listed under the "Featured Restaurants" tab, among other features. In response, OpenRice refutes claims of conflicts of interest, saying that their marketing and editorial teams are separate, and that it does not allow restaurants to influence reviews.[1]
As OpenRice grows in influence in Hong Kong, some restaurants have also reported being hesitant to openly criticise the website, saying that "[OpenRice] will put out bad reviews of your restaurant" in retaliation. These claims remain anecdotal and are dismissed by OpenRice as "ridiculous".[1]
See also
editReferences
edit- ^ a b c d e f Lanyon, Charley (17 March 2014). "OpenRice reviews should be taken with a pinch of salt, say critics". South China Morning Post. Retrieved 14 February 2015.
- ^ a b Nip, Amy (3 June 2013). "Why chief of restaurant review site OpenRice has a lot on his plate". South China Morning Post. Retrieved 14 February 2015.
- ^ Li, Zoe (17 December 2009). "Hong Kong restaurants guide showdown part 2: OpenRice in English". CNN Travel. Archived from the original on 14 February 2015. Retrieved 14 February 2015.