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New Jeans (song)

"New Jeans" is a song by South Korean girl group NewJeans, taken from their second extended play (EP), Get Up (2023). ADOR, an independent division of Hybe, released the track for digital download and streaming as a B-side to the single "Super Shy" on July 7, 2023.

"New Jeans"
Song by NewJeans
from the EP Get Up
A-side"Super Shy"
ReleasedJuly 7, 2023 (2023-07-07)
StudioHybe
Length1:48
LabelADOR
Composer(s)
Lyricist(s)
  • Gigi
  • Erika de Casier
  • Fine Glindvad Jensen
  • Haerin
Producer(s)
  • Frankie Scoca
  • Park Jin-su
Music video
"New Jeans" on YouTube

Frankie Scoca and Park Jin-su produced "New Jeans" and wrote it with Erika de Casier, Fine Glindvad Jensen, Gigi, and NewJeans member Haerin. The track incorporates influences from eclectic dance styles such as UK garage, Jersey club, jungle, and drum and bass in its rhythms and instruments. The lyrics are about the members' awareness of the attention on them and reference American duo Outkast's 2001 single "So Fresh, So Clean". Music critics complimented the production and dubbed it as the EP's mission statement.

Youngeum Lee directed the music video, which depicts NewJeans transforming to animated characters evoking The Powerpuff Girls, a result of a partnership to commemorate the series' 25th anniversary. The group performed the song on two music shows: Music Bank and Inkigayo. "New Jeans" peaked at number eight on the South Korean Circle Digital Chart, at number 32 on the Billboard Global 200, and in the top 15 of Billboard's Hits of the World charts for Hong Kong, Malaysia, Taiwan, and Vietnam. It also charted in Australia, Canada, and Japan, and on the UK Indie Chart and the US Bubbling Under Hot 100.

Release and composition

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Following the release of their first single album, OMG, in January 2023, ADOR CEO Min Hee-jin first revealed in an interview with South Korean magazine Cine21 that NewJeans was preparing a new album.[1] In April 2023, Min stated in an interview with Billboard that the group had finished recording in early April.[2] South Korean media outlets reported that the album would be released in July 2023, preceded by one of its B-side tracks set to be released on July 7.[3] In June 2023, ADOR announced that NewJeans would release their second extended play (EP), Get Up, and revealed that its first lead single, "Super Shy", and one of the B-side tracks, "New Jeans", would be released on July 7, 2023, via YG Plus.[4][5]

"New Jeans" was composed by Erika de Casier, Fine Glindvad Jensen, and producers Park Jin-su and Frankie Scoca.[5] Inspired by UK garage and Jersey club,[6] the percussion-driven track is based on jungle and drum and bass rhythms and incorporates "fluttering" harps.[7][6][8] It features stuttering vocal chops and a "skipping" production.[9] The lyrics were written by de Casier and Jensen, along with Gigi and group member Haerin. "New Jeans" expresses the group's desire to keep carving their own path and experimenting with new music, also referencing in the lyrics "So Fresh, So Clean" (2001) by American duo Outkast.[6][10]

Reception

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"New Jeans" peaked at number 12 on South Korea's Circle Digital Chart in the issue dated July 16–22, 2023.[11] In the United States, it debuted at number 5 and 16 on the World Digital Song Sales and the Bubbling Under Hot 100 Singles chart, respectively, in the issue dated July 22, 2023.[12][13] The song also entered charts in Canada (82) and Australia (98).[14][15] "New Jeans" debuted at number 32 on the Billboard Global 200 in the chart issue dated July 20, 2023.[16]

In her five-star review of the EP, NME's Rhian Daly called the song a "subtle mission statement – a vow to keep carving out their own lane".[10] Writing for Billboard, Starr Bowenbank said "New Jeans" is a "chill, laidback" track,[7] while Sara Delgado of Teen Vogue described it as a "quasi-jingly number" with a "simple yet catchy hook and impeccable mixing that makes demo-esque layers feel maximalist".[6]

Music video and live performances

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NewJeans collaborated with The Powerpuff Girls for the music video.

The music video for "New Jeans" was released a few hours before the track. It was directed by Youngeum Lee and created in collaboration with American franchise The Powerpuff Girls to commemorate its 25th anniversary.[17] The video starts with NewJeans discussing what superpowers they would like to have, when they suddenly transform in animated characters version of themselves designed like The Powerpuff Girls and rendered in different animation styles, spanning from 2D animation to video game-style "pixelated" animation to 3D animation.[18] Baek Seolhui, columnist for Weverse Magazine, applauded the Powerpuff Girls collaboration which they deemed congruent to the group's Y2K fashion styles and "natural" teenage-girl sensations.[19]

NewJeans first performed the song on South Korean music show Music Bank on July 14, 2023, along with "Super Shy".[20] The group also performed both songs on Inkigayo on July 16, 2023.[21]

Credits and personnel

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Credits are adapted from the EP's lyric book.[17]

Locations

Personnel

  • Jinsu Park – composition, instrumental, programming
  • Frankie Scoca – composition, instrumental, programming
  • Erika de Casier – composition, lyrics
  • Fine Glindvad Jensen – composition, lyrics
  • Gigi – lyrics
  • Haerin – lyrics
  • Heejin Min – vocal directing
  • Jungwoo Jang – vocal directing
  • NewJeans – background vocals
  • Pyungwook Lee – engineering, vocal editing
  • Bakyeong Wang – engineering
  • Phil Tan – mixing
  • Bill Zimmerman – additional engineering
  • Dale Becker – mastering

Charts

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Certifications

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Certifications for "New Jeans"
Region Certification Certified units/sales
Streaming
Japan (RIAJ)[34] Gold 50,000,000†

† Streaming-only figures based on certification alone.

References

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  1. ^ Lim, Soo-yeon (January 21, 2023). [인터뷰] 민희진 어도어 대표 ① "나는 공식을 깨고 싶은 사람" [[Interview] Min Hee-jin, CEO of Adobe ① "I'm a person who wants to break the formula"]. Cine21 (in Korean). Archived from the original on January 21, 2023. Retrieved June 21, 2023.
  2. ^ Kim, Soy (April 24, 2023). "K-Pop Star to Watch: NewJeans". Billboard. Archived from the original on May 2, 2023. Retrieved June 20, 2023.
  3. ^ Cho, Yong-jun (May 23, 2023). "NewJeans' new album currently in works, agency says". Archived from the original on June 18, 2023. Retrieved June 21, 2023.
  4. ^ Ziwei, Puah (June 19, 2023). "Hear a preview of NewJeans' sophomore mini-album 'Get Up'". NME. Archived from the original on June 19, 2023. Retrieved June 21, 2023.
  5. ^ a b 곡 정보 - NewJeans 'Super Shy' [Song Information - NewJeans 'Super Shy']. Melon (in Korean). Archived from the original on July 7, 2023. Retrieved July 7, 2023.
  6. ^ a b c d Delgado, Sara (July 21, 2023). "NewJeans Continue to Write Their Own Playbook With New EP Get Up". Teen Vogue. Archived from the original on July 21, 2023. Retrieved July 21, 2023.
  7. ^ a b "10 Cool New Pop Songs to Get You Through The Week: Metric, NewJeans, Priya Ragu & More". Billboard. July 10, 2023. Retrieved July 25, 2023.
  8. ^ Kim, Joshua Minsoo (July 24, 2023). "NewJeans: Get Up EP Album Review". Pitchfork. Retrieved July 24, 2023.
  9. ^ Thompson, Stephen; Pearce, Sheldon (August 31, 2023). "NewJeans is a new kind of K-pop juggernaut". NPR Music (audio podcast and transcript). Retrieved September 27, 2023.
  10. ^ a b Daly, Rhian (July 21, 2023). "NewJeans – Get Up review: no one can hold a candle to K-pop's rising wonder girls". NME. Archived from the original on July 21, 2023. Retrieved July 21, 2023.
  11. ^ a b "Digital Chart – Week 30 of 2023". Circle Chart (in Korean). Retrieved August 3, 2023.
  12. ^ a b "NewJeans Chart History (World Digital Song Sales)". Billboard. Retrieved July 23, 2023.
  13. ^ a b "NewJeans Chart History (Bubbling Under Hot 100)". Billboard. Retrieved August 3, 2023.
  14. ^ a b "NewJeans Chart History (Canadian Hot 100)". Billboard. Retrieved July 25, 2023.
  15. ^ a b "The ARIA Report: Week Commencing 17 July 2023". The ARIA Report. No. 1741. Australian Recording Industry Association. July 17, 2023. p. 4.
  16. ^ a b "NewJeans Chart History (Global 200)". Billboard. Retrieved July 23, 2023.
  17. ^ a b Get Up (Lyric book). NewJeans. South Korea: ADOR. 2023.{{cite AV media notes}}: CS1 maint: others in cite AV media (notes) (link)
  18. ^ Diaz, Ana (July 6, 2023). "I can't get enough of NewJeans' Powerpuff Girls looks". Polygon. Retrieved July 25, 2023.
  19. ^ Baek, Seolhui (July 25, 2023). "NewJeans, the Powerpuff Girls, and everything nice". Weverse Magazine. Retrieved September 27, 2023.
  20. ^ Kim, Na-yeon (July 14, 2023). '뮤직뱅크' (여자)아이들, 샤이니 꺾고 1위..뉴진스→엑소 컴백[종합] ['Music Bank' (G)I-dle beats Shinee to win 1st place.. New Jeans → Exo comeback [Comprehensive]]. Star News (in Korean). Archived from the original on July 15, 2023. Retrieved July 21, 2023 – via Naver.
  21. ^ Kim, No-eul (July 16, 2023). '인기가요' 뉴진스, 청량하고 산뜻한 컴백 "'슈퍼샤이' 에너지 넘쳐" ['Inkigayo' New Jeans, refreshing and refreshing comeback "'Supershy' overflowing with energy"]. Star News (in Korean). Archived from the original on July 23, 2023. Retrieved July 21, 2023 – via Naver.
  22. ^ "NewJeans Chart History (Hong Kong Songs)". Billboard. Retrieved August 3, 2023.
  23. ^ "NewJeans Chart History (Japan Hot 100)". Billboard. Retrieved July 23, 2023.
  24. ^ "Oricon Top 50 Streaming: 2023-08-07" (in Japanese). Oricon. Retrieved August 2, 2023.
  25. ^ "NewJeans Chart History (Malaysia Songs)". Billboard. Retrieved July 23, 2023.
  26. ^ "TOP 20 Most Streamed International Singles In Malaysia Week 30 (21/07/2023-27/07/2023)". RIM. August 5, 2023. Retrieved August 5, 2023 – via Facebook.
  27. ^ "NZ Top 40 Albums Chart". Recorded Music NZ. July 17, 2023. Retrieved July 15, 2023.
  28. ^ "RIAS Top Charts Week 30 (21 - 27 Jul 2023)". RIAS. Archived from the original on August 1, 2023. Retrieved August 1, 2023.
  29. ^ "NewJeans Chart History (Taiwan Songs)". Billboard. Retrieved August 3, 2023.
  30. ^ "Official Independent Singles Chart Top 50". Official Charts Company. Retrieved July 29, 2023.
  31. ^ "NewJeans Chart History (Vietnam Hot 100)". Billboard. Retrieved July 16, 2023.
  32. ^ "Digital Chart – August 2023". Circle Chart (in Korean). Retrieved September 7, 2023.
  33. ^ "Digital Chart 2023". Circle Chart. Retrieved January 12, 2024.
  34. ^ "Japanese single streaming certifications – NewJeans – New Jeans" (in Japanese). Recording Industry Association of Japan. Retrieved August 29, 2024. Select 2024年7月 on the drop-down menu
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