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Wikipedia

Lego Ideas

Lego Ideas (formerly known as Lego Cuusoo and stylized in start case) is a website run by Chaordix and The Lego Group, which allows users to submit ideas for Lego products to be turned into potential sets available commercially, with the original designer receiving 1% of the royalties.[2] It started in 2008 as an offshoot of the Japanese company Cuusoo, named after the Japanese word 空想 kūsō (daydream, fantasy).

Lego Ideas
Other namesLego Cuusoo (2008–2014)
SubjectCommunity Supported Builds
Licensed fromThe Lego Group
Availability2008–present
Total sets56[1]
Official website

Background

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Lego Ideas was first introduced as an offshoot of the Japanese company CUUSOO, produced as a collaboration between CUUSOO and The Lego Group. Titled LEGO CUUSOO, the site was labeled a beta site and remained so until the unveiling of Lego Ideas as a finished product.[3] In 2014, the platform moved to Chaordix.[4]

Process

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#17 is the Apollo 11 Saturn V rocket, and contains 1969 pieces, a number chosen to match the year of the first Moon landing.

User submission phase

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Users express their idea by combining a written description of the idea and a sample Lego model that demonstrates the concept into a project page. Once the page is published it is viewable to other users. The goal of every project is to be supported by 10,000 different users, which would then make the project eligible for review. At first, projects would be kept on the Cuusoo/Ideas website for up to two years and then taken down if the project did not reach the 10,000 required votes of support. Lego Ideas later changed the threshold to include a minimum number of 100 votes in the first 60 days after submission or the project would expire, followed by a year to reach 1,000 votes, another six months to reach 5,000 votes and finally six months to reach the 10,000 supported votes.

Originally, project submissions were allowed to be about anything and had no limits on the size and style of project. After sets began to be rejected with stated reasons, Lego Ideas announced restrictions on content including the use of no new part molds, banning intellectual properties owned by competing toy companies, and adult content. Lego Ideas further restricted project submissions in June 2016 by limiting the size of the project to a maximum of 3,000 pieces, any project replicating a life-size weapon, and any project based on an intellectual property already produced as a set by Lego Ideas/Cuusoo.[5] Ideas further restricted submissions in 2017 by disallowing any projects based on third-party licenses already being produced by Lego, such as Star Wars and Harry Potter.[6]

All eligible projects are collectively reviewed in the order of whichever projects hit 10,000 supporters within any of the three tri-annual deadlines of May, September, or January.

Review phase

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Due to the increasing number of project submissions based on ideas that The Lego Group would reject, Lego Ideas has refined its submission standards over the years.

Since its inception, a number of sets that have reached the 10,000 vote threshold have been rejected during the review for various reasons. Some rejected sets have been based on specific intellectual properties were rejected due to the content matter presented. Any theme that relates to alcohol, sex, drugs, religious references, post-World War II warfare or based on a first-person shooter is deemed inappropriate for younger Lego fans.[2] IPs that have been rejected for this reason have been based on Firefly[7] and Shaun of the Dead.[8]

Other projects which have been rejected include ones based on My Little Pony: Friendship Is Magic due to the property being owned by rival toy manufacturer Hasbro,[9] certain sets based on The Legend of Zelda due to the need to create too many original molds, although Lego did not completely rule out other projects based on the franchise,[10] and a Sandcrawler set for the Ultimate Collector Series due to The Lego Group's ongoing collaboration with Lucasfilm on Lego Star Wars.[11]

In the first 2015 review, announced in October 2015, no projects were selected for the first time[12] as the many projects were rejected for various reasons. Many of these projects would not have met the revised submission standards issued in June 2016.

A record 26 projects qualified for the first 2020 review followed by another record 35 qualified projects in the second 2020 review.[13][14] Lego cited the sudden increase in projects surpassing the 10,000 vote threshold was likely due to the global lockdown amidst the COVID-19 pandemic.[15] The first 2021 review phase saw yet another record number with 57 qualified projects[16] after one project was disqualified due to an intellectual property conflict.[17][18]

Production phase

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If the product is cleared for production, it is further developed by Lego set designers and the final model gets released as an official set under the "Lego Ideas" banner. Users that have their projects produced receive ten copies of the final set, as well as a 1% royalty of the product's net sales and credit and bio in set materials as the Lego Ideas set creator.[3][19]

Sets

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As of August 13, 2022, 58 sets have been produced and 65 sets have been announced (including GWP sets):

  Set based on an original idea
  Set based on an existing intellectual property
Sets are listed in order of announcement. Bold line indicates when branding changed from Cuusoo to Ideas. Flags represent the creators country of origin.

Cuusoo/Ideas # Set #
Set name (Project title)
 Released Creator name (username) Project Notes
#001 21100 Shinkai 6500 Submarine
(Shinkai Expedition) 		February 17, 2011 (Japan) Japan  (at_guy) Link Only released in Japan.
#002 21101 Hayabusa
(Asteroid Exploration Spacecraft Hayabusa) 		March 1, 2012 (Japan)
July 11, 2012 (international) 		Japan  Daisuke Okubo (daisuke)[20] Link First announced Cuusoo set to be internationally available.[21]
#003 21102[22] Minecraft Micro World
(Lego Minecraft) 		June 1, 2012 Sweden  Mojang Link Based on the video game Minecraft.[23] First set to start a new Lego theme Lego Minecraft.
#004 21103 The DeLorean Time Machine
(Back to the Future DeLorean Time Machine) 		August 1, 2013 Japan  Masashi Togami & Sakuretsu Link Based on the Back to the Future DeLorean time machine.[24]
Lego also used this license for character and level packs in the Lego Dimensions toys-to-life video game.
#005 21104 NASA Mars Science Laboratory Curiosity Rover
(Mars Science Laboratory Curiosity Rover) 		January 1, 2014 United States  Stephen Pakbaz (Perijove) Link Based on the NASA Mars Curiosity Rover.
#006 21108 Ghostbusters Ecto-1
(Ghostbusters 30th Anniversary)[25] 		June 1, 2014 Australia  Brent Waller (BrentWaller) Link Based on the Ecto-1 from the Ghostbusters franchise. Second set to inspire a Lego theme from the set with a set based on the Ghostbusters' firehouse and one on the 2016 film.
Lego also used this license for character and level packs in the Lego Dimensions toys-to-life video game.
#007 21109 Exo Suit
(Exo Suit) 		August 1, 2014 United Kingdom  Peter Reid (PeterReid) Link Influenced by the Classic Lego Space sets.
#008 21110 Research Institute
(Female Minifigure Set) 		August 1, 2014 Netherlands  Ellen Kooijman (Alatariel) Link
#009 21301 Birds
(Lego Bird Project) 		January 1, 2015 United Kingdom  Tom Poulsom (DeTomaso) Link Includes models of a blue jay, robin, and hummingbird.
#010 21302 The Big Bang Theory
(The Big Bang Theory) 		August 1, 2015 Netherlands  Ellen Kooijman (Alatariel) Link Based on the TV series The Big Bang Theory.
Kooijman's second approved Ideas set.
#011[26] 21304 Doctor Who
(Doctor Who and Companions) 		December 1, 2015[27] United Kingdom  Andrew Clark (AndrewClark2) Link Based on the BBC TV series Doctor Who.
Lego also used this license for character and level packs in the Lego Dimensions toys-to-life video game.
#012[a][26] 21303 WALL-E
(WALL-E) 		September 1, 2015 United States  Angus MacLane (MacLane)[28] Link Based on the Pixar film WALL-E, a film that MacLane worked on as the directing animator.

The set was re-released twice due to issues regarding neck stability of the set. The second release fixed these issues.[29]

#013[30] 21305 Maze
(Labyrinth Marble Maze) 		April 1, 2016[31] Canada  Jason Allemann (JKBrickworks) Link A Labyrinth marble game puzzle built from Lego bricks.
#014[32] 21307[33] Caterham Seven 620R[33]
(Caterham Super Seven) 		October 1, 2016[33] United Kingdom  Carl Greatrix (bricktrix_Carl) Link Based on the classic British sports car.
#015[34] 21306 The Beatles Yellow Submarine
(Beatles Yellow Submarine) 		November 1, 2016 Canada  Kevin Szeto (kevinszeto) Link Based on the Beatles' animated film Yellow Submarine.
#016[32] 21308 Adventure Time
(Brick-built Adventure Time figures) 		December 26, 2016[35] France  Ludovic Piraud (aBetterMonkey) Link Based on the animated series Adventure Time.
Lego also used this license for character and level packs in the Lego Dimensions toys-to-life video game.
#017[34] 21309 NASA Apollo Saturn V
(Apollo 11 Saturn V) 		June 1, 2017 Austria  Felix Stiessen (saabfan)
France  Valérie Roche (whatsuptoday) 		Link Based on the rocket used for NASA's Apollo 11 Moon mission, with the number of pieces matching the year the mission took place.
Due to the set's popularity, it was re-released in 2020 as set number 92176.[36]
#018[37] 21310 Old Fishing Store
(Old Fishing Store) 		September 1, 2017 Netherlands  Robert Bontenbal (RobenAnne)[38] Link
#019[39] 21312 Women of NASA
(Women of NASA) 		November 1, 2017 United States  Maia Weinstock (20tauri)[40] Link Based on accomplished women who have worked for NASA.[41]
#020[42] 21313 Ship in a Bottle
(Ship In A Bottle, The Flagship Leviathan) 		February 1, 2018 United States  Jacob Sadovich (JakeSadovich77)[43] Link A Ship in a bottle built from Lego bricks.
Due to the set's popularity, it was re-released in 2020 as set number 92177.[36]
#021[44] 21314 TRON: Legacy
(Tron Legacy Light Cycle)[45] 		March 31, 2018 United Kingdom  Tom & Drew (BrickBros UK)[46] Link Based on the vehicle that appears in the film Tron: Legacy.
#022[42] 21311 Voltron
(Voltron – Defender of the Universe) 		August 1, 2018 Philippines  Leandro Tayag (len_d69)[47] Link Based on animated series Voltron.[48]
#023[49] 21315 Pop-Up Book
(Pop-Up Book) 		November 1, 2018 Canada  Jason Allemann (JKBrickworks)
United States  Grant Davis (Grant_Davis_)[50] 		Link Based on the classic fairy tales, Little Red Riding Hood and Jack and the Beanstalk.
Allemann's second approved Ideas set.
#024[51] 21316 The Flintstones
(The Flintstones) 		March 1, 2019 United Kingdom  Andrew Clark (AndrewClark2)[52] Link Based on the Hanna-Barbera cartoon The Flintstones.
Clark's second approved Ideas set.
#025[b][54][55] 21317 Steamboat Willie
(Steamboat Willie) 		April 1, 2019 Hungary  Máté Szabó (szabomate90)[56] Link Based on the Walt Disney Studios short film Steamboat Willie.
#026[51] 21318 Tree House
(Treehouse) 		August 1, 2019 France  Kevin Feeser (KevinTreeHouse)[57] Link
#027[54] 21319 Central Perk
(The Central Perk Coffee of Friends) 		September 1, 2019 France  Aymeric Fievet (Mric76)[58] Link Based on the TV series Friends. Lego used the license for a second Friends set under the LEGO Icons brand in 2021.[59]
#028[60] 21320 Dinosaur Fossils
(Dinosaurs Fossils Skeletons - Natural History Collection) 		November 1, 2019 France  Jonathan Brunn (Mukkinn)[61] Link Includes fossil skeleton models of a Tyrannosaurus, Triceratops, and Pteranodon.
#029[62] 21321 International Space Station
(International Space Station) 		February 1, 2020 Germany  Christoph Ruge (XCLD)[63] Link Based on the International Space Station. Initially an Ideas project that did not pass review; first project to win a fan vote against other rejected projects to become a set.
#030[64] 21322 Pirates of Barracuda Bay
(The Pirate Bay) 		April 1, 2020 Spain  Pablo Sánchez Jiménez (Bricky–Brick)[65] Link The project was inspired by the classic Lego Pirates theme. The released set incorporated many design features from the 6285 Black Seas Barracuda pirate ship released in 1989, and can be built either as a pirate shipwreck on an island or the pirate ship due to its modular design.
#031[64] 21323 Grand Piano
(Playable Lego Piano) 		August 1, 2020 China  Donny Chen (SleepyCow)[66] Link Initially qualified for the third review of 2018, but was not approved until the first review of 2019. The released set features a working 25-key keyboard compatible with the Lego Powered Up mobile app, a piece with Lego's first logo from 1934 to 1936 printed on it, and a sheet music piece featuring an original composition by Chen, "Playday", which was performed in a video made for his original submission.[67][68]
#032[69] 21324 123 Sesame Street
(123 Sesame Street) 		November 1, 2020 Philippines  Ivan Guerrero (bulldoozer21)[70] Link Based on the Sesame Street children's television program.[71]
#033[72][73] 21325 Medieval Blacksmith
(Medieval Blacksmith) 		February 1, 2021 Germany  Clemens Fiedler (Namirob)[74] Link
#034[75] 21326 Winnie the Pooh
(Winnie the Pooh)[76] 		April 1, 2021 United Kingdom  Ben Alder (benlouisa)[77] Link Based on the Winnie the Pooh franchise.
#035[78][79] 21327 Typewriter
(LEGO Typewriter)[80] 		July 1, 2021 United Kingdom  Steve Guinness (Steve Guinness)[81] Link
#036[78][79] 21328 Seinfeld
(Seinfeld 30th Anniversary)[82] 		August 1, 2021 Australia  Brent Waller (BrentWaller)[83] Link Based on the TV series Seinfeld.
Waller's second approved Ideas set.
#037[13][84] 21329[85] Fender Stratocaster
(Legendary Stratocaster) 		October 1, 2021 Slovakia  Tomáš Letenay (TOMOELL) Link Winner of the Music to our Ears contest product idea review.
#038[78][79] 21330[86] Home Alone
(Home Alone. McCallister's House.)[87] 		November 1, 2021 Ukraine  Alex Storozhuk (adwind)[88] Link Based on the Home Alone franchise.
#039[89][90] 21331[91][92] Sonic the Hedgehog Green Hill Zone
(Sonic Mania – Green Hill Zone)[93] 		January 1, 2022 United Kingdom  Viv Grannell (toastergrl)[94] Link Project was based initially on the video game Sonic Mania and the final product was based on the first level from the first game, Sonic the Hedgehog.[93]
Lego previously used this license for a character and level pack in the Lego Dimensions toys-to-life video game.[95]
#040[13][84] 21332[96] The Globe
(Earth Globe)[97] 		February 1, 2022 France  Guillaume Roussel (Disneybrick55)[98] Link
#041[89] 21333 (Vincent van Gogh: The Starry Night)[99][100] May 28, 2022 (USA)
May 30, 2022 (International) 		Hong Kong  Truman Cheng (legotruman)[101] Link Based on The Starry Night painting.
#042[102] 21334[103] Jazz Quartet
(Jazz Quartet)[104][105] 		July 1, 2022 Taiwan  Hsinwei Chi (LEGO7)[106] Link
#043[107] 21335 (Motorized Lighthouse)[108][109] September 1, 2022 Canada  Sandro Quattrini (Roses Must Build)[110] Link
#044[102] 21336 (The Office)[111] October 1, 2022 United States  Jaijai Lewis (Lego The Office)[112] Link Based on the TV series The Office (American TV series).
This was Lewis' third project based on The Office to reach the review stage before being approved.[113]
#045 21337 Table Football

(Foosball Table)[114][115][116]

November 1,

2022

Hungary  Donát Fehérvári (Constructions by Donat) Link Winner of the We Love Sports contest product idea review.
#046[117] 21338 (A-Frame Cabin)[118] February 1, 2023 Italy  Andrea Lattanzio (Norton74)[119] Link
#047 21339 (BTS "Dynamite")[120] March 1, 2023 United States  Josh Bretz (JBBrickFanatic)
United States  Jacob (BangtanBricks)[121] 		Link Based on the South Korean boy band BTS and their music video for the song "Dynamite".
#048 21340 (Tales of the space age)[122] May 5, 2023 Poland  Jan Woźnica (john_carter)[123] Link
#049 21341 (Hocus Pocus – The Sanderson Sisters’ Cottage)[124] July 4, 2023 Belgium  Amber Veyt (TheAmbrinator)[125] Link Based on the 1993 Disney film Hocus Pocus.
The winning project's announcement came over two months before the release of the sequel Hocus Pocus 2.
#050 21342 The Insect Collection (LEGO Insects)[126][127] September 4, 2023 Spain  José María (hachiroku24)[128] Link
#051 21343[129] (Viking Village) October 1, 2023 Germany  Florian (BrickHammer)[130] Link Initially an Ideas project that did not pass review; the second project to win a fan vote partnered with Target Corporation against other rejected projects to become a set.
#052 21344 (The Orient Express, a Legendary Train)[131] December 1, 2023 France  Thomas Lajon (LEt'sGO)[132] Link Based on the Orient Express train.
#053 21345 (Polaroïd Onestep SX-70) January 1, 2024 United States  Marc (Minibrick Productions)[133] Link Based on the Polaroïd Onestep SX-70 camera.
#054 21346 (Family Tree)[134] February 1, 2024 Philippines  Ivan Guerrero (BulldozerBuilder)[135] Link Winner of the Target What Does Family Mean to You? contest product idea review.
#055 21347 (Red London Telephone Box)[136] February 1, 2024 United Kingdom  John Cramp (Bricked1980)[137] Link
#056 21348 Dungeons & Dragons: Red Dragon's Tale (Dragon's Keep: Journey's End) March 19, 2024 Netherlands  Lucas (BoltBuilds)[138] Link Based on the Dungeons & Dragons media franchise. Winner of a fan vote commemorating the fiftieth anniversary of the franchise.
#057 21349 (Cat)[139] June 1, 2024 Damian Andres (The Yellow Brick)[140] Link
#058 21350 (Jaws) August 3, 2024 Republic of Ireland  Jonny Campbell (Diving Bricks) Link Based on the Universal Pictures film Jaws.
#059 21351 (The Nightmare Before Christmas) September 3, 2024 United Kingdom  Simon Scott (Tvrulesmylife) Link Based on Disney Tim Burton's The Nightmare Before Christmas.
#060 (Twilight: Cullen House) Nick Micheels (LobsterThermidor) Link Based on Summet Entertainment’s The Twilight Saga franchise.
#061 (The Botanical Garden) Italy  Valentina Bima (Goannas89) Link
#062 (Minifigure Prize Machine) Rob Vangansewinkel (Goosestore) Link
#063 (Western River Steamboat) Aaron Hall (CTDpower) Link
#064 (Charlie and the Chocolate Factory) Italy  Jody Padulano (JodyPad)
Italy  Roberto Ceruti (BrickUP)
(together known as 2PPL) 		Link
#065 (The Italian Riviera) (Galaxy333) Link
#066 (The Goonies) (Delusion Brick) Link Based on the 1985 film The Goonies.
#067 (Gizmo) (Terauma) Link
#068 (Disney Pixar Luxo Jr.) (T0BY1KENOBI25150) Link Based on the Pixar lamp and the 1986 short film Luxo Jr.
#069 21532 (The Magic of Disney) October 1, 2024 (United Kingdom  JacobM366) Link Based on the Walt Disney Animation Studios films
  1. ^ Announced as Ideas #011 but released as Ideas #012. Was released before Ideas #011 (Doctor Who set) as it was under review prior to WALL-E but took longer to gain approval.
  2. ^ Initial production sets were printed as #024 despite being the 25th set. This is corrected in later issued sets.[53]

Promotional sets

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LEGO Ideas offers contests to fan designers on the crowdsourcing platform.

Prizes include LEGO sets or, in some cases, the possibility of transforming the first prize into an official LEGO set in the form of a GWP (Gift With Purchase).

Currently, 6 competitions have been awarded with such a prize.

  Set based on an original idea
  Set based on an existing intellectual property

Set #
Set name (Project title)
 Year of Release Creator name (username) Project Notes
40335 Space Rocket Ride

(Comic Rocket Ride! Coin operated)

2019 mjsmiley Link Winner of the LEGO Moments in Space contest product idea review.
40448 Vintage Car

(Aedelsten Deluxe)

2021 Versteinert Link Winner of the Build a vintage car to cruise the streets of LEGO modular buildings! contest product idea review.
40487 Sailboat Adventure

(Sailing Ship Aventure)

2021 yc_solo Link Winner of the Build that holiday into that holiday! contest product idea review.
40533 Cosmic Cardboard Adventures

(The Adventures of the USS Cardboard)

2022 bulldoozer Link Winner of the Out of this world space builds! contest product idea review.
40566 Ray the castaway

(Ray the Castaway)

2022 DadiTwins Link Winner of the Do you want to go to the seaside? contest product idea review.
40595 (Tribute to Galileo Galilei) 2023 Firecracker_ Link Winner of the Ready, Set, Go STEM! contest product idea review.

Test Lab Challenge

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In September 2022, LEGO Ideas opened an invite-only challenge to fan designers on the crowdsourcing platform for digitally designed sets with a limited palette.

In January 2023, 9 designs were selected with them set to be released for purchase on Lego.com throughout 2023.[141]

  Set based on an original idea
  Set based on an existing intellectual property

Set #
Set name (Project title)
 Release date Creator name (username) Notes
ND (Cyber Explorers) 2023 Beto_Builds
ND (Plant Your Garden) 2023 Mind The Brick
ND (Market Stall - Fit For Any City) 2023 Boom Brickz
ND (Double-Sided Billboard or Frame) 2023 MiniBricks74279
ND (Wacky Fish) 2023 JBBrickFanatic
ND (Modular Motors) 2023 nasa105
ND (Greenhouse Vignette) 2023 ThatOneGuy_Steve
ND (Christmas Sock) Late 2023 BrickStability
ND (Sugar Skull) Late 2023 yop1172

Awards and nominations

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In September 2022, The Office (set number: 21336) was awarded "Toy of the Year" and also "Grown-Up Toy of the Year" by the Toy Association.[142]

See also

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References

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  1. ^ a b "Project Guidelines and House Rules". LEGO Ideas.
  2. ^ a b Schlagwein, Daniel; Bjørn-Andersen, Niels (2014), "Organizational Learning with Crowdsourcing: The Revelatory Case of LEGO" (PDF), Journal of the Association for Information Systems, 15 (11): 754–778, doi:10.17705/1jais.00380
  3. ^ "Unleashing Customer Innovation". 100% Open. Retrieved 21 February 2017.
  4. ^ "Updates to LEGO Ideas Guidelines and TOS". Lego Ideas. June 21, 2016. Archived from the original on August 6, 2016. Retrieved June 21, 2016.
  5. ^ "LEGO Ideas No Longer Accepting Projects Based on Third-Party Active Licenses". The Brick Fan. April 5, 2017.
  6. ^ "Congratulations to the Firefly Serenity playset reaching 10,000 supporters! Here's our decision on fit with the LEGO brand". Lego Cuusoo (archived at the Internet Archive). 2012-05-07. Archived from the original on May 10, 2012.
  7. ^ "LEGO CUUSOO: The Winchester – Shaun Of The Dead Rejected". smashing-bricks.com. 2012-04-27. Archived from the original on 2012-05-04.
  8. ^ Sethisto, Sethisto (2012-06-04). "Lego Cuusoo Pony Project Canned". equestriadaily.com.
  9. ^ Towell, Justin (December 21, 2012). "Legend of Zelda LEGO rejected at final stage". Games Radar. Retrieved 28 July 2013.
  10. ^ Courtney, Tim (June 14, 2013). "Results of the Fall 2012 LEGO Review". The Official LEGO CUUSOO Blog. LEGO CUUSOO. Archived from the original on 18 August 2013. Retrieved 27 July 2013.
  11. ^ "First 2015 LEGO Review Results: A different kind of announcement". Lego Ideas. October 30, 2015. Archived from the original on August 5, 2016. Retrieved June 21, 2016.
  12. ^ a b c "LEGO Ideas First 2020 Review results revealed!". Brickset. September 30, 2020.
  13. ^ Huw Millington (February 4, 2021). "LEGO Ideas review results". Brickset.
  14. ^ "No changes to LEGO Ideas threshold – yet". Brickfanactics.com. September 8, 2020.
  15. ^ Huw Millington (May 4, 2021). "57 projects qualify for the first 2021 Ideas review". Brickset.
  16. ^ "Fifty Seven Projects Qualify for LEGO Ideas First 2021 Review Stage". The Brick Fan. May 3, 2021.
  17. ^ "Rammstein Stadium Tour removed from LEGO Ideas first 2021 review". The Brick Fanatics. May 4, 2021.
  18. ^ "LEGO IDEAS - Product Idea Guidelines". ideas.lego.com. Retrieved 2020-04-22.
  19. ^ Pearlman, Robert Z. (2012-03-03). "LEGO launches spacecraft model chosen by fans". NBC News.[dead link]
  20. ^ Kronsberg, Matthew (2012-02-02). "How Lego's Great Adventure In Geek-Sourcing Snapped Into Place And Boosted The Brand". Fast Company. Retrieved 2021-06-18.
  21. ^ Lipkowitz, Daniel (October 2018). The Lego Book. p. 228. ISBN 978-0-24131-422-7.
  22. ^ Totilo, Stephen (2012-01-24). "There Will Be Official Minecraft Lego Sets". Kotaku.
  23. ^ Rundle, Michael. "Lego To Make Official Back To The Future DeLorean After Fans' Vote". Huffpost Tech. Retrieved December 21, 2012.
  24. ^ Leane, Rob (June 12, 2017). "15 LEGO Sets That Started as LEGO Ideas". Den of Geek. Retrieved February 18, 2021.
  25. ^ a b "LEGO Ideas Second 2014 Review Results: Announcing LEGO Ideas #011 and #012". LEGO Ideas. Archived from the original on 2016-06-04. Retrieved 2015-02-05.
  26. ^ "Introducing LEGO Ideas 21304 Doctor Who". LEGO Ideas. October 5, 2015. Archived from the original on January 13, 2017. Retrieved October 5, 2015.
  27. ^ WALL·E - Interview with LEGO Ideas Fan Designer Angus MacLane. December 4, 2015 – via YouTube.
  28. ^ ""WALL•E is making a comeback soon!"". LEGO Ideas.
  29. ^ "Third 2014 LEGO Review Results: Announcing LEGO Ideas #013". Lego Ideas. May 28, 2015. Archived from the original on September 14, 2016. Retrieved May 28, 2015.
  30. ^ "LEGO Systems Unveils Hundreds of New Building Sets to Spark Creative Play for Builders of All Ages and Interests". PR Newswire. February 11, 2016.
  31. ^ a b "LEGO Ideas Second 2015 Review Results". Lego Ideas. March 11, 2016. Archived from the original on April 16, 2016. Retrieved March 11, 2016.
  32. ^ a b c "IDEAS 21307 Caterham Seven 620R". Euro Bricks. August 22, 2016.
  33. ^ a b "LEGO Ideas Third 2015 Review Results". Lego Ideas. June 9, 2016. Archived from the original on October 13, 2016. Retrieved June 9, 2016.
  34. ^ "LEGO Ideas Projects in Production: A Holiday Update". ideas.lego.com. December 23, 2016. Archived from the original on March 29, 2017. Retrieved December 23, 2016.
  35. ^ a b "LEGO is relaunching NASA Apollo Saturn V and Ship in a Bottle kits this fall". 9to5toys.com. September 19, 2020.
  36. ^ "LEGO Ideas First 2016 Review Results". Lego Ideas. October 6, 2016. Archived from the original on November 11, 2016. Retrieved October 6, 2016.
  37. ^ "10K Club Interview: Meet Robert Bontenbal of Old Fishing Store". Lego Ideas. Retrieved 7 October 2018.
  38. ^ "LEGO Ideas Second 2016 Review Results". Lego Ideas. February 28, 2017. Archived from the original on March 22, 2017. Retrieved February 28, 2017.
  39. ^ "10K Club Interview: Meet Maia Weinstock of Women of NASA". Lego Ideas. Retrieved 7 October 2018.
  40. ^ Farshtey, Gregory; Lipkowitz, Daniel; Hugo, Simon (2020-10-01). LEGO Minifigure A Visual History New Edition. Dorling Kindersley Limited. p. 221. ISBN 978-0-241-50202-0.
  41. ^ a b "LEGO Third 2016 Review Stage Winner Announced". The Brick Fan. August 3, 2017.
  42. ^ "10K Club Interview: Meet Jacob Sadovich of Ship In A Bottle, The Flagship Leviathan". Lego Ideas. Retrieved 7 October 2018.
  43. ^ "LEGO Ideas First 2017 Review Results". Lego Ideas. November 28, 2017.
  44. ^ Leane, Rob (June 1, 2018). "Movie LEGO sets: 9 brilliant new kits for 2018". Den of Geek. Archived from the original on September 27, 2020. Retrieved February 18, 2021.
  45. ^ "10K Club Interview: Meet Tom & Drew of Tron Legacy Light Cycle". Lego Ideas. Retrieved 7 October 2018.
  46. ^ "10K Club Interview: Meet Leandro Tayag of Voltron: Defender Of The Universe". Lego Ideas. Retrieved 7 October 2018.
  47. ^ Carson, Erin (June 28, 2018). "Lego's new Voltron set ready to defend the universe at San Diego Comic-Con". CNET. Retrieved February 14, 2021.
  48. ^ "LEGO Ideas Review Results". Brickset. May 31, 2018.
  49. ^ "10K Club Interview: Meet Jason Allemann and Grant Davis of Pop-Up Book". Lego Ideas. Retrieved 7 October 2018.
  50. ^ a b "LEGO Ideas First 2018 Review Results bring the names of the next LEGO Ideas sets". brothers-brick.com. October 4, 2018.
  51. ^ "10K Club Interview: Meet Andrew Clark of The Flintstones". Lego Ideas. Retrieved 7 October 2018.
  52. ^ "Gaffe on Steamboat Willie box". Brickset.com. March 18, 2019.
  53. ^ a b "LEGO Ideas Second 2018 Review Results". Lego Ideas. Retrieved 18 February 2019.
  54. ^ LeBlanc, Cameron (March 19, 2019). "Lego's Steamboat Willie Set Is a Black and White Homage to Early Mickey Mouse". Fatherly. Archived from the original on February 27, 2021. Retrieved March 1, 2021.
  55. ^ "10K Club Interview: Meet Máté Szabó of Steamboat Willie". Lego Ideas. Retrieved 18 February 2019.
  56. ^ "10K Club Interview: Meet Kevin Feeser of Treehouse". Lego Ideas. Retrieved 7 October 2018.
  57. ^ "10K Club Interview: Meet Aymeric Fievet of The Central Perk Coffee of Friends". Lego Ideas. Retrieved 18 February 2019.
  58. ^ "LEGO reveals 2,048-piece 10292 Friends: The Apartments as part of the Creator Expert lineup [News]". The Brothers Brick. May 11, 2021.
  59. ^ "LEGO Ideas Third 2018 Review Results". Lego Ideas. May 21, 2019.
  60. ^ "10K Club Interview: Meet Jonathan Brunn of the Dinosaurs Fossils Skeletons". Lego Ideas. Retrieved May 21, 2019.
  61. ^ "Extraordinary 10 Year Anniversary Fan Vote - Winner Revealed". Lego Ideas. June 4, 2019.
  62. ^ "10K Club Interview: Meet Christoph Ruge of the International Space Station idea". Lego Ideas. Retrieved 6 October 2019.
  63. ^ a b "LEGO Ideas First 2019 Review Results". Lego Ideas. September 26, 2019.
  64. ^ "10K Club Interview: Meet Pablo Jiménez of The Pirate Bay". Lego Ideas. September 2, 2019.
  65. ^ "10K Club Interview: Meet Donny Chen of the Playable LEGO Piano". 13 May 2019. Retrieved September 26, 2019.
  66. ^ Jensen, Hasan (2020-08-02). "LEGO Ideas 21323 Grand Piano - Available Now". Lego Ideas Blog. The Lego Group. Retrieved 2020-08-03.
  67. ^ Lego Group (23 July 2020). "FEEL THE RHYTHM WITH THE SPECTACULAR FAN-DESIGNED LEGO IDEAS GRAND PIANO SET". Lego.com. Lego. Retrieved 23 July 2020.
  68. ^ "LEGO 123 Sesame Street IDEAS Set (21324) Reveal". YouTube. October 22, 2020. Retrieved October 22, 2020.
  69. ^ "10K Club Interview: Meet Ivan Guerrero of 123 Sesame Street". 16 September 2019. Retrieved September 26, 2019.
  70. ^ Lego Group (22 October 2020). "Step Up To The Brand-New LEGO Ideas 123 Sesame Street". Lego.com. Lego. Retrieved 22 October 2020.
  71. ^ HasanJensen (19 January 2021). "Introducing LEGO Ideas 21325 Medieval Blacksmith". ideas.lego.com. Retrieved 2021-01-19.
  72. ^ Lego Group (18 January 2021). "LEGO IDEAS® REVEALS MEDIEVAL SET STARRING THE UNSUNG HERO OF THE MIDDLE AGES – THE HONOURABLE BLACKSMITH". Lego.com. Lego. Retrieved 22 January 2021.
  73. ^ "10K Club Interview: Introducing Clemens Fiedler, Creator of the Medieval Blacksmith". Lego Ideas. December 30, 2019.
  74. ^ "Ideas review results". Brickset. February 12, 2020.
  75. ^ Lego Group (4 March 2021). "RETURN TO THE HUNDRED ACRE WOOD WITH THE NEW LEGO IDEAS WINNIE THE POOH SET". Lego.com. Lego. Retrieved 4 March 2021.
  76. ^ "10K Club Interview: Introducing Ben Alder, Creator of Winnie the Pooh". Lego Ideas. December 23, 2019.
  77. ^ a b c "LEGO Ideas review results announced!". Brickset. June 23, 2020.
  78. ^ a b c "LEGO Ideas Third 2019 Review Results". Lego Ideas. June 23, 2019.
  79. ^ Lego Group (9 June 2021). "THE LEGO GROUP REVEALS ELEGANT NEW TYPEWRITER SET BASED ON WINNING FAN DESIGN". Lego.com. Lego. Retrieved 10 June 2021.
  80. ^ "10K Club Interview: Steve Guinness' ingenuity was key, in creating his LEGO Typewriter!". Lego Ideas. 20 April 2020. Retrieved 4 February 2021.
  81. ^ Lego Group (5 July 2021). "That Is One Magic LEGO Ideas Seinfeld Set". Lego.com. Lego. Retrieved 7 July 2021.
  82. ^ "10K Club Interview: Meet Brent Waller of Seinfeld 30th Anniversary". Lego Ideas. 23 March 2020. Retrieved 4 February 2021.
  83. ^ a b "LEGO Ideas First 2020 Review Results". Lego Ideas. September 30, 2020.
  84. ^ "Fender Stratocaster revealed!". Brickset. September 7, 2021.
  85. ^ "Home Alone house revealed!". Brickset. October 21, 2021.
  86. ^ Lego Group (21 October 2021). "The LEGO Group reveals fan-designed set based on the house from the all-time festive classic movie, Home Alone". Lego.com. Lego. Retrieved 21 October 2021.
  87. ^ "10K Club Interview: Alex Storozhuk of Home Alone. McCallister's House!". Lego Ideas. 25 May 2020. Retrieved 4 February 2021.
  88. ^ a b "LEGO Ideas Second 2020 Review Results". Lego Ideas. February 4, 2021.
  89. ^ "LEGO IDEAS® ANNOUNCES A SUPERSONIC FAN DESIGN CREATION: SONIC MANIA™ GREEN HILL ZONE". Lego.com. Lego. February 4, 2021. Retrieved February 5, 2021.
  90. ^ "Sonic the Hedgehog revealed!". Brickset. December 28, 2021.
  91. ^ LEGO Ideas Sonic the Hedgehog™ – Green Hill Zone 21331 Designer Video. January 14, 2022 – via YouTube.
  92. ^ a b Lego Group (December 28, 2021). "From Players to Builders: The new LEGO Ideas Sonic the Hedgehog™ Green Hill Zone set offers fans a fun run of nostalgia". Lego.com. Lego. Retrieved December 28, 2021.
  93. ^ "10K Club Interview: Viv Grannell's Sonic Mania Green Hill Zone! (Best enjoyed with a Chili Dog)". Lego Ideas. August 10, 2020. Retrieved February 4, 2021.
  94. ^ "Bits N' Bricks Season 1 Episode 10: LEGO Sonic Mania™: A Conversation" (PDF). Retrieved 10 February 2021.
  95. ^ "The Globe revealed!". Brickset. January 18, 2022.
  96. ^ Lego Group (18 January 2022). "Make your way around the world with the newest LEGO Ideas The Globe set". Lego.com. Lego. Retrieved 20 January 2022.
  97. ^ "10K Club Interview: Introducing Guillaume Roussel of Mary Poppins, Cherry Tree Lane and Earth Globe". Lego Ideas. 6 July 2020. Retrieved 4 February 2021.
  98. ^ "REIMAGINE VINCENT VAN GOGH'S ICONIC PAINTING WITH THE NEW LEGO IDEAS STARRY NIGHT SET". Lego.com. Lego. May 17, 2022. Retrieved May 18, 2022.
  99. ^ "LEGO Ideas 21333 Vincent van Gogh – The Starry Night gets a designer video". Brick Fanatics. 2 June 2022.
  100. ^ "10K Club Interview: Truman Cheng, creator of Vincent van Gogh The Starry Night and LEGO Doggo". Lego Ideas. 11 January 2021. Retrieved 4 February 2021.
  101. ^ a b "LEGO Ideas review results". Brickset.com. June 15, 2021.
  102. ^ "The next Ideas set revealed!". Brickset. July 1, 2022.
  103. ^ "FEEL THE RHYTHM WITH THE NEW LEGO JAZZ QUARTET SET". Lego.com. Lego. June 15, 2022. Retrieved June 16, 2022.
  104. ^ LEGO Jazz Quartet Designer Video. August 25, 2022 – via YouTube.
  105. ^ "10K CLUB INTERVIEW: JAZZ QUARTET BY HSINWEI CHI". Lego Ideas. September 17, 2021.
  106. ^ "LEGO Ideas: the results are in!". Brickset.com. June 22, 2021.
  107. ^ "SHINE A BEACON OF LIGHT INTO YOUR HOME WITH THE LEGO IDEAS MOTORIZED LIGHTHOUSE SET". Lego.com. Lego. August 18, 2022. Retrieved August 19, 2022.
  108. ^ LEGO Motorized Lighthouse Designer Video. September 8, 2022 – via YouTube.
  109. ^ "10K CLUB INTERVIEW: SANDRO QUATTRINI'S MOTORIZED LIGHTHOUSE". Lego Ideas. April 14, 2021.
  110. ^ "LEGO Ideas The Office". Lego.com. Lego. July 16, 2022. Retrieved July 16, 2022.
  111. ^ "10K CLUB INTERVIEW: MEET THE OFFICE'S DESIGNER JAIJAI LEWIS". Lego Ideas. December 16, 2019.
  112. ^ "10K CLUB INTERVIEW: JAIJAI LEWIS, THE CREATOR OF THE OFFICE". Lego Ideas. August 10, 2021.
  113. ^ "Football stars Thierry Henry and Marcus Rashford MBE go head-to-head with the new LEGO Ideas Table Football set". Lego.com. Lego. October 6, 2022. Retrieved October 7, 2022.
  114. ^ "Why does the Table Football set contain skin-toned minifigures?". Brickset.com. October 6, 2022.
  115. ^ "Why has 21337 Table Football been scaled down?". Brickset.com. October 6, 2022.
  116. ^ "LEGO Ideas: the results are in!". Brickset.com. February 22, 2022.
  117. ^ "GET COSY IN THE LEGO IDEAS A-FRAME CABIN". Lego.com. Lego. January 13, 2023. Retrieved January 14, 2023.
  118. ^ "10K CLUB INTERVIEW: ANDREA LATTANZIO, THE CREATOR OF A-FRAME CABIN". Lego Ideas. November 26, 2021.
  119. ^ "Light it Up with the New LEGO Ideas BTS Set". Lego.com. Lego. February 16, 2023. Retrieved February 16, 2023.
  120. ^ "10K CLUB INTERVIEW: BTS "DYNAMITE" BY JOSH BRETZ AND JACOB". Lego Ideas. November 26, 2021.
  121. ^ "Reach for The Stars with the New LEGO Tales of The Space Age". Lego.com. Lego. April 12, 2023. Retrieved April 13, 2023.
  122. ^ "10K CLUB INTERVIEW: TALES OF THE SPACE AGE BY JOHN_CARTER". Lego Ideas. Retrieved 10 August 2022.
  123. ^ Lego Group (12 June 2023). "The LEGO Group Unleashes Magical Mayhem with the New Disney Hocus Pocus: The Sanderson Sisters' Cottage Set". Lego. Retrieved 13 June 2023.
  124. ^ "LEGO Ideas: the results are in!". Brickset.com. July 12, 2022.
  125. ^ Lego Group (15 August 2023). "Unveiling the LEGO Green Noise Playlist: The LEGO Group launches Green Noise Playlist to celebrate an unbug-lieveable new set". Lego. Retrieved 16 August 2023.
  126. ^ LEGO Ideas The Insect Collection: Green Noise Behind the Scenes. August 15, 2023 – via YouTube.
  127. ^ "10K CLUB INTERVIEW: LEGO INSECTS". Lego Ideas. Retrieved 22 August 2022.
  128. ^ LEGO Ideas Viking Village revealed!. Brickset. August 30, 2022.
  129. ^ "Results - Target X LEGO Ideas Set Vote!". Lego Ideas. August 16, 2022.
  130. ^ Lego Group (16 November 2023). "All Aboard! Travel Through Time With the New LEGO Ideas Orient Express Set". Lego.com. Lego. Retrieved 21 November 2023.
  131. ^ "10K CLUB INTERVIEW: THE ORIENT EXPRESS - A LEGENDARY TRAIN BY LET.SGO". Lego Ideas. Retrieved 21 September 2022.
  132. ^ "10K CLUB INTERVIEW: POLAROID ONESTEP BY MINIBRICK PRODUCTIONS". Lego Ideas. Retrieved 2 September 2022.
  133. ^ Brickset (4 January 2024). "21346 Family Tree revealed!". Brickset.com. Brickset. Retrieved 15 February 2024.
  134. ^ "WINNER ANNOUNCEMENT - LEGO IDEAS X TARGET – WHAT DOES FAMILY MEAN TO YOU? CHALLENGE". Lego Ideas.
  135. ^ Brickset (16 January 2024). "21347 Red London Telephone Box revealed!". Brickset.com. Brickset. Retrieved 16 January 2024.
  136. ^ "LEGO IDEAS SECOND 2022 REVIEW RESULTS". Lego Ideas.
  137. ^ "WINNER ANNOUNCEMENT - 50 YEARS OF DUNGEONS & DRAGONS!". Lego Ideas. Retrieved 10 January 2023.
  138. ^ Brickset (6 May 2024). "21349 Tuxedo Cat announced!". Brickset.com. Brickset. Retrieved 6 May 2024.
  139. ^ "LEGO IDEAS THIRD 2022 REVIEW RESULTS". Lego Ideas.
  140. ^ "LEGO IDEAS TEST LAB - SELECTED DESIGNS". Lego Ideas. Retrieved 14 January 2023.
  141. ^ "LEGO scoops five gongs at Toy of the Year Awards". Brick Fanatics. 21 September 2022.
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