Laneige (Hangul: 라네즈) is a South Korean cosmetics brand launched by Amore Pacific in 1994.[1][2] Its name comes from the French "la neige", which translates to "the snow".[3] The brand's flagship products include its Water Bank skin care line, Water Sleeping Mask, BB Cushion foundation and two-tone lipsticks.
 | |
| Headquarters | , South Korea |
|---|---|
Area served | Worldwide |
| Products | Skincare |
| Parent | Amore Pacific |
| Website | www |
The brand's central concept is based on its Advanced Water Science technology, an emphasis on skin hydration.[4] Laneige is noted by its parent company as one of their first brands to be launched and find popularity outside Korea.[4]
History
editLaneige was introduced in September 1994, with a skin care collection titled UV Green.[5] Under the campaign "Laneige Protects Women", which emphasises the line's "skin immunity" properties, Laneige selected actress Lee Yoo-ri and talent Kim Si-won to represent the brand. Despite its success, Laneige found that contrary to its image, consumers perceived the brand to be slightly mature.[5] In July 1995, actress Kim Ji-ho became the third face of Laneige. The brand reached a milestone of 100 billion KRW in sales by 1996.[6][7] Their further campaigns include "Women Who Live Like a Movie" with models Shin Joo-ri, Lee Hye-sang and Chae Rim, both notable figures during the 1997 Asian financial crisis.[5]
A mid-1999 campaign with the slogan "Everyday New Face", accompanied by actress Lee Na-young, reenergized sales for Laneige; by 2002, the brand was number one on AC Nielsen's Brand Power Index.[7][5] In 2002, Laneige expanded into the greater Asian market with its first international stores in Hong Kong and Shanghai.[8] After opening over 200 stores in eight Asian countries, Laneige entered Europe by opening its first store in Moscow, Russia.[9]
The brand then launched its first cosmetics line in 2007,[8] and began targeting male consumers with Laneige Homme that same year.[2]
In September 2017, Laneige partnered with cosmetics retailer Sephora to relaunch its brand in the United States, with the exclusive debut of its Lip Sleeping Mask.[10] The brand was previously available at American retailer Target from 2014 to 2015, and its offerings have been stocked by Sephora Canada since September 2015.[11][12]
Laneige redirected its focus to its "moisturizing skincare portfolio" and underwent its first rebrand in five years, introducing a new logo and "Luminous Beauty" concept in early 2019.[13] Sephora's European outlets began to carry the brand in April 2019.[14]
Products
editLaneige's flagship products include Water Bank Blue Hyaluronic Serum, Cream Skin, Water Sleeping Mask, Neo Cushion, and Layering Lip Bar.
- Water Bank Blue Hyaluronic Serum is Instant hydrating serum with a soft-melting formula that instantly replenishes the skin with moisture and boosts firmness to reveal a lively look.[15]
- Cream Skin Refiner is a skin that strengthens moisturizing power by melting a cream into a skin formulation.[16]
- Water Sleeping Mask EX is a hydrating sleeping mask that applies Sleep-tox™ purification technology.[17]
- Neo Cushion is a full coverage BB cushion provides a flawless complexion for 24 hours by a single touch.
- Layering Lip Bar is a lipstick that creates a volume gradation by containing 6 colors in one lipstick.[18]
Spokespersons and models
edit- Sydney Sweeney (2024–present)[19][20]
- Kim Yoo Jung (2017–present)[21]
- Lee Sung-kyung (2015–present)
- Song Hye-kyo (2008–2018)[22][3]
- Jun Ji-hyun (2004–2008)
- Lee Na-young (1999–2004)
- Sin Ju-ri (1997–1999)
- Kim Ji-ho (1995–1997)
References
edit- ^ "Amore Pacific". Archived from the original on May 22, 2014. Retrieved October 11, 2013.
- ^ a b "LANEIGE | LUMINOUS BEAUTY". LANEIGE. Archived from the original on November 28, 2020. Retrieved November 26, 2019.
- ^ a b "라네즈 l LUMINOUS BEAUTY". LANEIGE. Archived from the original on December 12, 2019. Retrieved November 26, 2019.
- ^ a b "Amorepacific Launches LANEIGE in Europe". TASS. Archived from the original on November 28, 2020. Retrieved December 1, 2019.
- ^ a b c d happist (April 23, 2009). "[펌글]이 광고의 성공전략 | 태평양 라네즈 광고 캠페인". 꿈꾸는섬 (in Korean). Archived from the original on November 29, 2020. Retrieved December 1, 2019.
- ^ "History". Archived from the original on September 19, 2017. Retrieved December 1, 2019.
- ^ a b "Amore Pacific 2002 Annual Report" (PDF). Archived (PDF) from the original on September 9, 2016. Retrieved December 1, 2019.
- ^ a b "Amore Pacific ramps up Asian focus as duty free business expands". The Moodie Davitt Report. January 17, 2012. Archived from the original on November 28, 2020. Retrieved November 26, 2019.
- ^ "AMOREPACIFIC > PR CENTER > Brand News". en.amorepacific.com. Archived from the original on March 2, 2014.
- ^ LANEIGE. "LANEIGE Reinforces Its Authority in Sleeping Beauty". www.prnewswire.com (Press release). Archived from the original on November 28, 2020. Retrieved December 1, 2019.
- ^ Herald, The Korea (September 19, 2017). "Laneige enters US Sephora". www.koreaherald.com. Archived from the original on November 28, 2020. Retrieved December 1, 2019.
- ^ LANEIGE. "LANEIGE, A Global Korean Beauty Blockbuster, Debuts In Canada With Trend-setting, Science-Driven Products For All Skincare Concerns". www.newswire.ca. Archived from the original on November 28, 2020. Retrieved December 1, 2019.
- ^ "Laneige undergoes brand renewal". koreatimes. May 31, 2019. Archived from the original on April 18, 2023. Retrieved December 1, 2019.
- ^ "Amorepacific, Sephora partner to launch Laneige brand in Europe". Verdict Cosmetics. April 8, 2019. Archived from the original on September 27, 2020. Retrieved December 1, 2019.
- ^ "Water Bank Blue Hyaluronic Serum | Laneige International". www.laneige.com. Retrieved August 7, 2024.
- ^ "CREAM SKIN REFINER". RANEIGE. Archived from the original on May 10, 2021. Retrieved May 10, 2021.
- ^ "WATER SLEEPING MASK EX". LANEIGE. Archived from the original on May 10, 2021. Retrieved May 10, 2021.
- ^ "LAYERING LIP BAR". LANEIGE. Archived from the original on May 10, 2021. Retrieved May 10, 2021.
- ^ "Laneige Names Sydney Sweeney as their First-Ever Global Ambassador". Marie Claire. January 5, 2024. Retrieved January 7, 2024.
- ^ "Laneige Expands Partnership with Actress Sydney Sweeney as Global Ambassador". Happi. January 6, 2024. Retrieved January 7, 2024.
- ^ Kang Tae-hee (December 27, 2017). "라네즈, 브랜드 모델로 배우 김유정 발탁" [Laneige selects actress Kim Yoo-jung as brand model]. Global Economic Daily (in Korean). Archived from the original on February 16, 2022. Retrieved February 17, 2022.
- ^ "Ji-hyun Jeon signed a contract as an exclusive model for Laneige". en.amorepacific.com. March 3, 2004. Archived from the original on March 2, 2014. Retrieved February 25, 2014.