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KMLK (98.7 FM, "The Heart and Soul") is an American radio station airing an urban contemporary format licensed to El Dorado, Arkansas. The station is owned by Noalmark Broadcasting Corporation.[3]

KMLK
Broadcast areaEl Dorado, Arkansas
Frequency98.7 MHz
BrandingThe Heart and Soul
Programming
FormatUrban contemporary
AffiliationsPremiere Networks
Ownership
OwnerNoalmark Broadcasting Corporation
KAGL, KDMS, KELD, KELD-FM, KIXB, KLBQ, KMRX, KVMA, KVMZ
History
First air date
December 23, 1963; 60 years ago (1963-12-23)
Former call signs
  • KRIL (1963–1979)
  • KLBQ (1979–2017)
[1]
Technical information[2]
Licensing authority
FCC
Facility ID84090
ClassC3
ERP14,000 watts
HAAT91 meters
Transmitter coordinates
33°12′30″N 92°41′16″W / 33.20842°N 92.68789°W / 33.20842; -92.68789
Links
Public license information
WebcastListen Live
Websitemykmlk.com

History

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The station started life as KRIL, and aired a country format in the mid-1970s. When KRIL changed its call sign to KLBQ in 1979, the station dropped the format and flipped to a Top 40 music format under the branding "Q99". Due to major Top 40 competition in the market, the station evolved into a Hot AC format in the 1980s.[4] In the 2010s, the station flipped back to country. On July 13, 2017, both KMLK and KLBQ swapped call signs and frequencies.[5]

References

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  1. ^ "Call Sign History", fcc.gov. Retrieved July 29, 2017.
  2. ^ "Facility Technical Data for KMLK". Licensing and Management System. Federal Communications Commission.
  3. ^ KMLK fcc.gov. Retrieved November 17, 2012
  4. ^ Mark Murray, former 7 p.m. to midnight disc jockey
  5. ^ Noalmark Swaps Formats in El Dorado Radioinsight - July 17, 2017
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