Clear Premium Water is a bottled water brand founded by entrepreneur Nayan Shah and owned by Energy Beverages. The company is headquartered in Ahmedabad, India.[1]
 | |
| Company type | Private |
|---|---|
| Industry | Beverages |
| Founded | 2005 |
| Founder | Nayan Shah |
| Headquarters | Ahmedabad, Gujarat, India |
Area served | India |
Key people | Nayan Shah (Founder & CEO) |
| Parent | Energy Beverages Private Limited |
| Website | www |
History
editAfter completing his MBA from the University of Technology, Shah returned to India in 2002. His family owned a wire and cable manufacturing business in Ahmedabad.[2] However, Shah ventured into the beverage industry by founding Current Energy Drink, inspired by Red Bull. He teamed up with his former boss to start the company with an investment of ₹2 crore and launched an indigenously made energy drink.[2]
The business, however, did not gain much traction, and Shah shifted his focus to bottled water, founding Clear in 2010. The company operates under Energy Beverages. It began operations in Ahmedabad and later expanded its operations and distribution network to other cities.[3][4] Clear also entered the HoReCa sector[5][6] and General Trade (GT) sector.[7][8]
In 2023, Clear launched a natural mineral water brand called NubyClear (NU)[9] and became the official sponsor for Season 5 of the Tennis Premier League.[10] In December 2023, Clear acquired a 51% majority stake in Kelzai Secrets, a Pune-based company.[11][12] In March 2024, JM Financial invested ₹45 crore in Clear Premium Water.[13] The company operates two production plants and has 45 manufacturing units across India.[14]
Celebrity collaboration
editClear has signed Bollywood actor Hrithik Roshan as its brand ambassador to help promote its products.[15]
References
edit- ^ Gupta, Paromita (2024-03-15). "Bottled Water Brand Energy Beverages Secures INR 45 Cr from JM Financial Private Equity". Entrepreneur.
- ^ a b Naidu, Pavan. "Meet Nayan Shah- Crafting a Legacy in the Beverage Industry". DNA India.
- ^ Tiwari, Neeraj (2024-05-08). "Clear Path to Success: Nayan Shah's Success Story". Marksmen Daily.
- ^ "Clear Pani introduces eco-friendly packaged drinking water to reimagine Indian weddings - Hotelier India". Hotelier india. 2021-11-26.
- ^ Pathak, Shashank. "JM Financial Private Equity invests Rs 45 Cr in Clear Premium Water". entrackr.com.
- ^ "'Clear Premium Water' secures Rs 45 crore investment by JM Financial". The Economic Times. 2024-03-14. ISSN 0013-0389.
- ^ "Clear Premium Water reaches 1600 HoReCa clients in March 2024". The Economic Times. 2024-04-20. ISSN 0013-0389.
- ^ Maloo, Malvika (7 June 2024). "How bottled water brand Clear aims to step up growth after getting PE cheque". VCCircle.
- ^ "Clear Premium Water launches new natural mineral water brand NU". The Economic Times. 2023-10-03. ISSN 0013-0389.
- ^ "Retail India News: Clear Premium Water Elevates Tennis Premier League Season 5 as Powered-by Sponsor". Indian Retailer.
- ^ "CLEAR Premium Water to acquire majority stake in KELZAI Volcanic Water". The Economic Times. 2023-12-27. ISSN 0013-0389.
- ^ Nair, Avinash (2023-12-27). "Clear Premium Water acquires 51% stake in Kelzai Secrets, expands presence nationwide". BusinessLine.
- ^ "'Clear Premium Water' secures Rs 45 crore investment by JM Financial". The Economic Times. 2024-03-14. ISSN 0013-0389.
- ^ "Clear Premium Water reaches 1600 HoReCa clients in March 2024". The Economic Times. 2024-04-20. ISSN 0013-0389.
- ^ "Clear Premium Water onboards Hrithik Roshan as brand ambassador". medianews4u. 2024-03-21.