Broadway is a decorative typeface, perhaps the archetypal Art Deco typeface. The original face was designed by Morris Fuller Benton in 1927 for ATF as a capitals-only display face. It had a long initial run of popularity, before being discontinued by ATF in 1954. It was re-discovered in the Cold Type Era and has ever since been used to evoke the feeling of the twenties and thirties. The font has been used in the TV shows Rhoda, My Life as a Teenage Robot, and Miami Vice.[citation needed] Several variants were made:[1]
- Broadway (1928, Morris Fuller Benton, ATF), capitals only.
- Broadway Engraved (1928, Sol Hess, Monotype).
- Broadway (with lowercase) (1929, Hess, Monotype).
- Broadway Condensed (1929, Benton, ATF).
 | |
| Category | Sans Serif |
|---|---|
| Classification | Display |
| Designer(s) | Morris Fuller Benton |
| Commissioned by | American Type Founders |
| Foundry | American Type Founders |
| Date created | 1927 |
| Date released | 1928 |
| Re-issuing foundries | Lanston Monotype |
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| Sample | |
Digital Copies
editDigital versions are now made by Linotype, Elsner+Flake, Monotype, Bitstream, and URW++. Similar fonts, such as ITC Manhattan and Glitzy are sold by ITC and Ingrimayne Type respectively.
References
edit- ^ MacGrew, Mac, American Metal Typefaces of the Twentieth Century Oak Knoll Books, New Castle Delaware, 1993, ISBN 0-938768-34-4, pp. 50–51.