Bravia (brand)

This article contains promotional content. Please help improve it by removing promotional language and inappropriate external links, and by adding encyclopedic text written from a neutral point of view. (August 2022) (Learn how and when to remove this message)

Bravia

Owner	Sony Group Corporation
Type	mainly LCD, LED & OLED HDTV
Retail availability	2005–present
Menu interface	XrossMediaBar (2005–2013) Google TV (2011–2013) Tile UI (2014) Android TV (2015–2020) Android TV via Google TV (2020–present)
Predecessor	Sony WEGA
Related articles	HDTV Sony
Production	Tokyo, Japan London, England Mexico City, Mexico Sydney New York City, United States Shanghai, China Hong Kong, China Singapore Istanbul, Turkey

Bravia (stylized as BRAVIA) is a brand of Sony Visual Products Inc., a wholly owned subsidiary of Sony, and is used for its television products. Its name is a backronym for "Best Resolution Audio Visual Integrated Architecture". All Sony high-definition flat-panel LCD televisions in North America have carried the logo for BRAVIA since 2005. BRAVIA replaces the "LCD WEGA," which Sony used for their LCD TVs until summer 2005 (early promotional photos of the first BRAVIA TVs still bearing the WEGA moniker).^[1] In 2014 (on the part of Sony President and CEO Kazuo Hirai's plans to turn Sony around), BRAVIA was made into a subsidiary rather than simply a brand of products.

BRAVIA televisions and their components are manufactured in Sony's plants in Mexico, Japan, and Slovakia for their respective regions and are assembled from imported parts in Brazil, Spain, China, Malaysia, and Ecuador. Principal design work for BRAVIA products is performed at Sony's research facilities in Japan, in the research and development department at the Sony de Mexico facility in Baja California, Mexico, and at the Sony Europe facility in Nitra, Slovakia.

The brand was also used on mobile phones in North American, Japanese, and European markets as of 2007.^[2]

In May 2013 Sony introduced their first 4K BRAVIA TV models smaller than X900 from late 2012. In May 2015, Sony launched their first lineup of Android television Bravia models, which allows users to easily access content from services like YouTube, Netflix and Hulu as well as install apps and games from the Google Play Store. Noteworthy for being the first Android TV available,^[3][4] Sony's Android TVs are now integrated with the Google Assistant for controlling home automation and voice commands.^[5]

In September 2016, Sony announced that TVs older than 2012 will lose access to YouTube.^[6]

Sony introduced their first 4K Ultra HD OLED Android TV under the BRAVIA brand, named as the A1E in January 2017^[7] with an X1 Extreme processor.^[8] The A8F was the next OLED TV introduced by Sony at CES 2018.^[9][10][11] At IFA 2018, the A9F with an X1 Ultimate processor was unveiled.^[12][13][14] In 2019, Sony introduced newer version 4K OLED models, A8G and the Master Series A9G, followed by the A8H in 2020. For 2021 Sony offered the world's first cognitive intelligence TVs with its latest XR A.I. Cognitive Processor in the new A80J and Master Series A90J.^[15]

In April 2007, Sony launched the BRAVIA TDM-IP1,^[16] a docking cradle to permit playback of audio and video hosted on an Apple iPod on a BRAVIA model television.

Current accessories available include a Skype camera (CMUBR100) and Wi-Fi adapter (UWABR100).^[17]

Sony Bravia Internet Video first became available in late 2009 on Internet enabled Bravia TV's, later becoming available on Sony Blu-ray and home theatre systems. The original Bravia Internet Video was built around Sony's XMB interface and had several streaming media partners including: Amazon Video On Demand, YouTube, Yahoo!, Netflix and Sony Video (Qriocity).^[18] 2011 saw a revamp of Bravia Internet Video, with a rework of the interface and an added Skype capability.^{[citation needed]}

Sony Bravia Internet TV is the first TV to incorporate Google TV, currently only available in the US. It plans to revolutionize IPTV.^[19]

XBR8 is a series of Sony BRAVIA LCD High Definition Televisions. They were released into the US marketplace starting in September 2008.

The 46- and 55-inch models of the XBR8 series features an RGB LED backlight system which Sony calls Triluminos. The new backlight system is claimed to provide a truer and higher color spectrum and allows this series of televisions to rival plasma displays in terms of dark blacks. This model also marked the debut of Sony's new video processor, the BRAVIA Engine 2 Pro. The display panel uses ten-bit processing and offers the 120 Hz MotionFlow technology.

The XBR8 line offers two screen sizes; the 46" (KDL-46XBR8)^[20] was released on September 29, 2008. The second model, the 55" (KDL-55XBR8)^[21] became available for order in October 2008.^{[needs update]}

In the United Kingdom, recent Bravia Televisions also include YouView built in, which gives users access to an interactive EPG in addition to on-demand services from the BBC and ITV incorporated into a single search menu.^[22]

For sale in Japan on July 30, 2008, Sony's green product, a new flat-panel 32-inch TV for ¥150,000 (US$1,400; €900) BRAVIA KDL-32JE1 offers ecological consumers the advantage of 70% less energy consumption than regular models with same image quality. For consumers who rely on electricity generated from carbon dioxide emitting sources, it reduces carbon dioxide emissions totaling 79 kilograms (174 pounds) a year.^[23][24]

Sony uses a BRAVIA image processing engine in high-end mobile devices produced by its Sony Mobile Communications, starting with the Xperia arc model in 2011. Subsequent flagship models of Sony's smartphone range such as the Xperia S, and Xperia Z use enhanced versions of the BRAVIA engine.

In addition, BRAVIA brand phones have been produced by Sony/Sony Ericsson. BRAVIA brand phones are able to watch 1seg terrestrial television.

• For NTT DoCoMo

FOMA SO903iTV (Released in June 2007)

FOMA SO906i (Released in June 2008)

FOMA SO-01C (Sony Ericsson Xperia Arc) (Released in March 2011)

• For au by KDDI

U1 (Released in December 2009)

S004 (Released in May 2010)

S005 (Released in November 2010, successor of S004)

The LCD panels within BRAVIA TVs are manufactured by Sony Corporation with a special architecture. Since 2010, the high end Bravia LX, HX and selected NX series use a 10th gen Sony Bravia ASV panel.^{[citation needed]} The 8th gen SPVA panel from Sony LCD continue to serve other midrange and budget Bravia models.^{[citation needed]}

Many Sony televisions with USB connectivity run Linux.^[25]

The software can be upgraded via a USB type A interface labeled "DME^x / service only" and via the Internet for later models.

2006–2007 models may be updated using a memory stick or USB. Depending upon the country and TV standard the tuner may need a service device to update it.

It appears that units manufactured through November 2005 for sale in Asia and North America contained a software bug that prevented the device from powering up/down after 1200 hours.^[26] A free upgrade is available.^[27]

• Can be used to watch live TV
• Can stream original contents from streaming apps
• It is supported by Dolby audio

Sony TVs sold in 2019 and earlier are region locked, which limited apps and media to be playable only in the same region that the TV was purchased from. However, as of 2020, with the release of the H series BRAVIA TVs, this is no longer the case, and any language can now be selected.^[28]

The two letters after the Sony TV codename in the build number denote the region.

List of supported languages for 2019 and earlier Sony TVs

Language	Native Name	JP[29]	UC[30]	SA[31]	EU[32]	PA[33]	CN[34]	HK	TW[35]
Afrikaans	Afrikaans	No	No	No	No	Yes	No	No	No
አማርኛ	Amharic	No	No	No	No	Yes	No	No	No
العربية	Arabic	No	No	No	Yes	Yes	No	No	No
অসমীয়া	Assamese	No	No	No	No	Yes	No	No	No
Azərbaycan	Azerbaijani	No	No	No	No	Yes	No	No	No
Беларуская	Belarusian	No	No	No	Yes	No	No	No	No
Български	Bulgarian	No	No	No	Yes	No	No	No	No
বাংলা	Bangla	No	No	No	No	Yes	No	No	No
Bosanski	Bosnian	No	No	No	Yes	No	No	No	No
Català	Catalan	No	No	No	Yes	No	No	No	No
Čeština	Czech	No	No	No	Yes	No	No	No	No
Dansk	Danish	No	No	No	Yes	No	No	No	No
Deutsch (Österreich)	German (Austria)	No	No	No	Yes	No	No	No	No
Deutsch (Schweiz)	German (Switzerland)	No	No	No	Yes	No	No	No	No
Deutsch (Deutschland)	German (Germany)	No	No	No	Yes	No	No	No	No
Deutsch (Liechtenstein)	German (Switzerland)	No	No	No	Yes	No	No	No	No
Ελληνικά	Greek	No	No	No	Yes	No	No	No	No
English (Australia)	English (Australia)	No	No	No	No	Yes	No	No	No
English (Canada)	English (Canada)	No	Yes	No	No	No	No	No	No
English (United Kingdom)	English (United Kingdom)	No	No	No	Yes	Yes	Yes	Yes	Yes
English (India)	English (India)	No	No	No	No	Yes	No	No	No
English (New Zealand)	English (New Zealand)	No	No	No	No	Yes	No	No	No
English (Singapore)	English (Singapore)	No	No	No	No	Yes	No	No	No
English (United States)	English (United States)	Yes	Yes	Yes	No	No	No	No	No
Español (España)	Spanish (Spain)	No	No	No	Yes	No	No	No	No
Español (México)	Spanish (Mexico)	No	Yes	No	No	No	No	No	No
Español (Estados Unidos)	Spanish (United States)	No	Yes	Yes	No	No	No	No	No
Eesti	Estonian	No	No	No	Yes	No	No	No	No
Euskara	Basque	No	No	No	Yes	No	No	No	No
فارسی	Persian	No	No	No	No	Yes	No	No	No
Suomi	Finnish	No	No	No	Yes	No	No	No	No
Français (Belgique)	French (Belgium)	No	No	No	Yes	No	No	No	No
Français (Canada)	French (Canada)	No	Yes	No	No	No	No	No	No
Français (Suisse)	French (Switzerland)	No	No	No	Yes	No	No	No	No
Français (France)	French (France)	No	No	No	Yes	Yes	No	No	No
Galego	Galician	No	No	No	Yes	No	No	No	No
ગુજરાતી	Gujarati	No	No	No	No	Yes	No	No	No
हिन्दी	Hindi	No	No	No	No	Yes	No	No	No
Hrvatski	Croatian	No	No	No	Yes	No	No	No	No
Magyar	Hungarian	No	No	No	Yes	No	No	No	No
Indonesia	Indonesian	No	No	No	No	Yes	No	No	No
Íslenska	Icelandic	No	No	No	Yes	No	No	No	No
Italiano (Svizzera)	Italian (Switzerland)	No	No	No	Yes	No	No	No	No
Italiano (Italia)	Italian (Italy)	No	No	No	Yes	No	No	No	No
עברית	Hebrew	No	No	No	Yes	No	No	No	No
日本語	Japanese	Yes	No	No	No	No	No	No	No
Қазақ тілі	Kazakh	No	No	No	Yes	No	No	No	No
ខ្មែរ	Khmer	No	No	No	No	Yes	No	No	No
ಕನ್ನಡ	Kannada	No	No	No	No	Yes	No	No	No
한국어	Korean	No	No	No	No	Yes	No	No	No
Кыргызча	Kyrgyz	No	No	No	No	Yes	No	No	No
ລາວ	Lao	No	No	No	No	Yes	No	No	No
Lietuvių	Lithuanian	No	No	No	Yes	No	No	No	No
Latviešu	Latvian	No	No	No	Yes	No	No	No	No
Македонски	Macedonian	No	No	No	Yes	No	No	No	No
മലയാളം	Malayalam	No	No	No	No	Yes	No	No	No
Монгол	Mongolian	No	No	No	No	Yes	No	No	No
मराठी	Marathi	No	No	No	No	Yes	No	No	No
Melayu	Malay	No	No	No	No	Yes	No	No	No
မြန်မာ	Burmese	No	No	No	No	Yes	No	No	No
Norsk bokmål	Norwegian Bokmål	No	No	No	Yes	No	No	No	No
नेपाली	Nepali	No	No	No	No	Yes	No	No	No
Nederlands (België)	Dutch (Belgium)	No	No	No	Yes	No	No	No	No
Nederlands (Nederland)	Dutch (Netherlands)	No	No	No	Yes	No	No	No	No
ଓଡ଼ିଆ	Odia	No	No	No	No	Yes	No	No	No
ਪੰਜਾਬੀ	Punjabi	No	No	No	No	Yes	No	No	No
Polski	Polish	No	No	No	Yes	No	No	No	No
Português (Brasil)	Portuguese (Brazil)	No	No	Yes	No	No	No	No	No
Português (Portugal)	Portuguese (Portugal)	No	No	No	Yes	Yes	No	No	No
Română	Romanian	No	No	No	Yes	No	No	No	No
Русский	Russian	No	No	No	Yes	Yes	No	No	No
සිංහල	Sinhala	No	No	No	No	Yes	No	No	No
Slovenčina	Slovak	No	No	No	Yes	No	No	No	No
Slovenščina	Slovenian	No	No	No	Yes	No	No	No	No
Shqip	Albanian	No	No	No	Yes	No	No	No	No
Српски (ћирилица)	Serbian (Cyrillic)	No	No	No	Yes	No	No	No	No
Srpski (latinica)	Serbian (Latin)	No	No	No	Yes	No	No	No	No
Svenska	Swedish	No	No	No	Yes	No	No	No	No
Kiswahili	Swahili	No	No	No	No	Yes	No	No	No
தமிழ்	Tamil	No	No	No	No	Yes	No	No	No
తెలుగు	Telugu	No	No	No	No	Yes	No	No	No
ไทย	Thai	No	No	No	No	Yes	No	No	No
Filipino	Filipino	No	No	No	No	Yes	No	No	No
Türkçe	Turkish	No	No	No	Yes	No	No	No	No
Українська	Ukrainian	No	No	No	Yes	No	No	No	No
اردو	Urdu	No	No	No	No	Yes	No	No	No
O’zbek	Uzbek	No	No	No	No	Yes	No	No	No
Tiếng Việt	Vietnamese	No	No	No	No	Yes	No	No	No
中文 (简体)	Chinese (Simplified)	No	No	No	No	Yes	Yes	No	No
中文 (香港)	Chinese (Hong Kong)	No	No	No	No	Yes	No	Yes	No
中文 (繁體)	Chinese (Traditional)	No	No	No	No	Yes	No	No	Yes
IsiZulu	Zulu	No	No	No	No	Yes	No	No	No