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Boost (drink)

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For other uses, see Boost (disambiguation).

Boost
TypeNutritional drink
ManufacturerNestlé
Websitewww.boost.com

Boost is a nutritional drinks brand made by Swiss company Nestlé. The brand also produces Boost Glucose Control for people with type 2 diabetes.[1]

History

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In 2010, the Federal Trade Commission reached a settlement with Nestlé regarding its claims about Boost Kid Essentials, stating that the product would prevent certain illnesses. As part of the settlement, Nestlé agreed to cease making these claims unless they were approved by regulators.[2] Nestle also agreed to refrain from asserting that the drink would reduce children's sick-day absences and the duration of acute diarrhea in children up to age 13 unless the claims are backed by at least two "well-designed human clinical studies."[3] Nestlé said in a statement that the settlement provided clarity regarding new advertising standards applicable to health benefit claims for Boost Kid Essentials and similar products.[4] Nestlé did not admit wrongdoing as part of the settlement, and the company was not fined.[4]

In 2011, the packaging design and bottle shape of Boost products was changed.[5] Due to increased demand in Boost, Nestlé added another line to its Indiana facility in 2013.[6] In 2015, the brand introduced the Boost Compact range and in 2016 they introduced the Boost Simply range.[7][8] The protein content of Boost was increased by 33% in 2018, from 15 grams per serving to 20 grams.[9]

References

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  1. ^ Theobald, Mikel (26 December 2017). "The Skinny on Shakes for People With Diabetes". Everyday Health. Archived from the original on 9 January 2022. Retrieved 15 October 2021.
  2. ^ "Nestle reaches settlement over Boost health claims". Cleveland.com. 14 July 2010. Archived from the original on 9 January 2022. Retrieved 15 October 2021.
  3. ^ "Nestle Agrees to Drop 'Deceptive' Ad Claims". Fox News. 15 July 2010. Archived from the original on 9 January 2022. Retrieved 9 January 2021.
  4. ^ a b Neuman, William (14 July 2010). "Nestlé Will Drop Claims of Health Benefit in Drink". The New York Times. Archived from the original on 20 October 2020. Retrieved 15 October 2021.
  5. ^ "Nestlé updates Boost line with easy-grip, easy-open bottle". DSN. 11 August 2011. Archived from the original on 24 October 2021. Retrieved 15 October 2021.
  6. ^ "Nestlé $72m Indiana spend meets protein drinks sales BOOST". Beverage Daily. 26 September 2013. Retrieved 15 October 2021.
  7. ^ "Nestlé Health Science Introduces Innovative BOOST® Nutritional Drinks in Compact Sizes". PR Newswire. 16 July 2015. Archived from the original on 9 January 2022. Retrieved 15 October 2021.
  8. ^ "Nestlé Health Science Introduces BOOST Simply Complete Nutritional Drinks". Winsight Grocery Business. 4 October 2016. Archived from the original on 29 October 2021. Retrieved 15 October 2021.
  9. ^ "Protein boost for Boost: Nestlé ups the content in flagship "adult nutrition" product". Nutrition Insight. 14 August 2018. Archived from the original on 29 October 2021. Retrieved 15 October 2021.
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