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7flix

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7flix
Logo used since 2020
TypeMovies • General entertainment
CountryAustralia
Broadcast areaSydney, Melbourne, Brisbane, Adelaide, Perth, Regional QLD, Northern NSW/Gold Coast, Southern NSW/ACT, Regional Victoria, Mildura
NetworkSeven Network
Programming
Language(s)English
Picture format576i SDTV
Ownership
OwnerSeven West Media
Sister channelsChannel 7
7HD
7two
7mate
7Bravo
TVSN
Racing.com
History
Launched28 February 2016; 8 years ago (2016-02-28)
Links
Website7plus.com.au
Availability
Terrestrial
Freeview Seven owned (virtual)76/66
Freeview Seven Regional (virtual)66
Streaming media
7plus

7flix is an Australian free-to-air digital television multichannel, which was launched by the Seven Network on 28 February 2016.[1]

7flix targets a variety of viewers and offers drama, comedy, reality, docusoap, and movies.[2]

History

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On 18 December 2015, a test pattern began broadcasting on channel 76, reading "New Channel Coming Soon".[3] Seven acknowledged the broadcast, and director of programming, Angus Ross, formally announced on 1 February 2016 that Seven was launching a new channel, and more details would be released soon.[4] During the ad-break of miniseries Molly on 7 February 2016, Seven announced that channel 76 would be named 7flix, and would be launched on 28 February 2016.[1][5][6][7] The "New Channel" test pattern then was replaced with a continuous promo loop for 7flix.

7flix began broadcasting at 6am on 28 February 2016 in MPEG-4.[8] The channel airs movies in its prime time slots with television series and other entertainment at other times.[9] 7flix was added to Seven's live-streaming service, PLUS7 Live, upon its launch.

On 13 April 2016, it was announced the channel would amend its schedule, shifting its focus from movies to more American dramas. This change began in the weeks prior, when Grey's Anatomy premiered at 8:30pm, which was initially designated as a "movie-exclusive" time slot. The change also saw the addition of repeats of Criminal Minds to Thursday nights.[10]

On 3 June 2016, 7flix became available on more TVs as the channel switched to MPEG-2.[11]

On 3 August 2017, 18 months after launching in metropolitan areas, Prime7 announced that it would carry 7flix to regional stations in northern and southern New South Wales, regional Victoria and Mildura.[12][13] The channel launched at 6:00 am on 3 September on digital channel 66, in an MPEG-4 format.[14]

In December 2019, the Seven Network announced that 7flix would rebrand in 2020 to target a young female audience. In July 2020, the Seven Network unveiled its new rebranding of 7flix, with a new purple ribbon-like design and text and on air graphics to coincide with the revamp of its multichannel stations.

Programming

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The launch titles for 7flix included new episodes of US series Once Upon A Time, The Muppets, The Mindy Project, Cougar Town, and The Amazing Race, which had previously debuted on the Seven Network.[15] Premiere series such as Black-ish, Grandfathered, Galavant and Agent Carter debuted at a later date.[15][16] Throughout 2016, new episodes of Agents of S.H.I.E.L.D., Grey's Anatomy, How to Get Away with Murder, Quantico and Scandal aired exclusively on the channel.[17][18] Also featured on the channel were marathons of The Big Bang Theory.[19]

7flix initially aired a variety of children's series from Disney including Austin & Ally, Dog with a Blog, I Didn't Do It, Jessie, Kirby Buckets, Lab Rats and Mighty Med.[20] The daytime schedule for the channel consists of classic sitcoms such as Benson, Bewitched, Good Times, I Dream of Jeannie and Who's The Boss?[8] 7flix also airs encores of local programmes from the Seven Network, including House Rules and First Dates.[21][8]

In 2017, US drama The Astronaut Wives Club debuted, along with the premieres of comedy series Marry Me, Bad Teacher, Dr. Ken and The Real O'Neals.[22][23][24][25] Australian comedy short form series Bent 101 also made its debut on the channel.[26]

How I Met Your Mother was added to 7flix in 2018, returning to the Seven Network as part of a deal with Fox.[27]

7flix aired content from the defunct 7food network channel until 1 December 2020.[28]

The network also has ongoing content new and classic film and television brands from 20th Century Studios, Walt Disney Pictures, Marvel Studios, Lucasfilm, Sony Pictures and Universal Pictures.

Current programming

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Comedy

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Drama

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News and documentaries

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Reality

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Religious

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  • Life Today with James Robison

Former programming

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Adult animation

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Children

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Preschool

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Comedy

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Drama

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News and documentaries

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Game shows

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Reality

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Cooking

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Lifestyle

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Soap opera

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Availability

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7flix is controlled from Broadcast Centre Melbourne and then transmitted via MediaHub in Sydney.

7flix is available in MPEG-4 standard definition digital in metropolitan areas and regional Queensland through Seven Network's owned-and-operated stations including ATN Sydney, HSV Melbourne, BTQ Brisbane, SAS Adelaide, TVW Perth, STQ Queensland and NEN northern New South Wales/Gold Coast, CBN southern New South Wales/ACT, AMV Victoria and PTV Mildura/Sunraysia.[14][13]

7flix became available to Foxtel cable subscribers with iQ3, iQ2 and iQ1.5 set top boxes on Channel 187 from 24 March 2016.[39]

Logo and identity history

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At launch in February 2016, the logo used the generic logo of the Seven Network, with the red colour being replaced by pink, and the word "flix", written in italic lowercase letters, added next to it, but using its gradients.

On 24 July 2020, Seven Network unveiled its new 7flix logo, dropping the gradient pink logo and italic text in place of a solid purple logo and non-italic text as part of a major overhaul of its multichannel stations.

  • 28 February 2016 – 23 July 2020
    28 February 2016 – 23 July 2020
  • 24 July 2020 – present
    24 July 2020 – present

Slogans

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  • 2016–2020: We've Got the Fix

See also

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References

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  1. ^ a b Chambers, Pippa (8 February 2016). "Seven launches new channel - 7flix". AdNews. Archived from the original on 8 February 2016. Retrieved 8 February 2016.
  2. ^ "Our Brands – Inside 7".
  3. ^ Long, Trevor (18 December 2015). "Channel 7 launching new channel – Could HD be coming?". Retrieved 7 February 2016.
  4. ^ Knox, David (1 February 2016). "Programmer's Wrap 2016: Seven". TV Tonight. Retrieved 7 February 2016.
  5. ^ Perry, Kevin (8 February 2016). "Video: Seven releases first details for new multi-channel 7Flix". DeciderTV. Archived from the original on 11 February 2016. Retrieved 8 February 2016.
  6. ^ Burrowes, Tim (7 February 2016). "Seven reveals new channel – 7flix". mUmBRELLA. Retrieved 7 February 2016.
  7. ^ Knox, David (8 February 2016). "7flix to launch Feb 28". TV Tonight. Retrieved 8 February 2016.
  8. ^ a b c d e f g h i j k Knox, David (28 February 2016). "7flix is on the air". TV Tonight. Retrieved 28 February 2016.
  9. ^ Perry, Kevin (28 February 2016). "7Flix launches Tomorrow - Here's your Week One Guide". DeciderTV. Archived from the original on 11 March 2016. Retrieved 28 February 2016.
  10. ^ a b Knox, David (13 April 2016). "Less movies, more drama on 7flix". TV Tonight. Retrieved 16 April 2016.
  11. ^ "7Flix". www.facebook.com.
  12. ^ Samios, Zoe (3 August 2017). "NEWSPrime7 launches 7Flix across regional NSW, ACT, Victoria and Gold Coast". Mumbrella. Retrieved 4 August 2017.
  13. ^ a b c d e f Knox, David (4 August 2017). "Prime to launch 7flix in September". TV Tonight. Retrieved 4 August 2017.
  14. ^ a b "7flix — Prime7". Prime Media Group. 3 August 2017. Retrieved 4 August 2017.[permanent dead link‍]
  15. ^ a b c d e f g h Knox, David (22 February 2016). "Returning: Once Upon a Time, The Amazing Race, The Muppets". TV Tonight. Retrieved 22 February 2016.
  16. ^ a b Knox, David (9 March 2016). "Airdate: Galavant". TV Tonight. Retrieved 17 March 2016.
  17. ^ a b c Knox, David (21 October 2016). "Gone: How to Get Away with Murder. Bumped: Quantico". TV Tonight. Retrieved 27 October 2016.
  18. ^ a b c d e f Knox, David (21 June 2016). "Multichannel Survey 2016: 7TWO / 7mate / 7flix". TV Tonight. Retrieved 1 May 2017.
  19. ^ a b Knox, David (20 October 2016). "Big Bang marathon is a big deal for 7flix". TV Tonight. Retrieved 27 October 2016.
  20. ^ a b c d e f g h Knox, David (1 October 2016). "Home Shopping replaces Saturday Disney". TV Tonight. Retrieved 6 March 2017.
  21. ^ a b c d e "7flix Program Schedule for Week Commencing May 14, 2017". Mumbrella. Focal Attractions Pty Ltd. 8 May 2017. Retrieved 31 May 2017.
  22. ^ a b Knox, David (21 February 2017). "Airdate: Astronaut Wives Club. Returning: Scandal". TV Tonight. Retrieved 29 May 2017.
  23. ^ a b c Knox, David (9 June 2017). "Airdate: Marry Me. Update: Quantico". TV Tonight. Retrieved 9 June 2017.
  24. ^ a b Knox, David (10 August 2017). "Airdate: Bad Teacher". TV Tonight. Retrieved 10 August 2017.
  25. ^ a b c Knox, David (21 November 2017). "Airdate: Dr. Ken, The Real O'Neals". TV Tonight. Retrieved 21 November 2017.
  26. ^ Knox, David (26 May 2017). "Airdate: Bent 101". TV Tonight. Retrieved 14 June 2017.
  27. ^ Knox, David (30 January 2018). "Simpsons set for 7mate, MASH to 7TWO". TV Tonight. Retrieved 1 February 2018.
  28. ^ "Seven confirms 7food channel closure". TV Tonight. 16 December 2019. Retrieved 16 December 2019.
  29. ^ Knox, David (22 January 2018). "Nine nabs Big Bang episodes back". TV Tonight. Retrieved 25 January 2018.
  30. ^ Knox, David (18 May 2016). "Airdate: Agent Carter". TV Tonight. Retrieved 25 May 2016.
  31. ^ Knox, David (24 February 2017). "Returning: Marvel's Agents of S.H.I.E.L.D." TV Tonight. Retrieved 24 February 2017.
  32. ^ Knox, David (23 February 2018). "Returning: Marvel's Agents of SHIELD". TV Tonight. Retrieved 23 February 2018.
  33. ^ a b c "7flix Program Schedule for Week Commencing June 4, 2017". Mumbrella. Focal Attractions Pty Ltd. 29 May 2017. Retrieved 31 May 2017.
  34. ^ a b Knox, David (27 June 2017). "Multichannel Survey: 7TWO, 7mate, 7flix". TV Tonight. Retrieved 11 July 2017.
  35. ^ a b c Knox, David (7 March 2016). "Returning: Grey's Anatomy, How to Get Away with Murder, Scandal". TV Tonight. Retrieved 7 March 2016.
  36. ^ Knox, David (7 March 2016). "Returning: How to Get Away with Murder". TV Tonight. Retrieved 6 February 2018.
  37. ^ Knox, David (24 May 2016). "Returning: Once Upon a Time". TV Tonight. Retrieved 24 May 2016.
  38. ^ Knox, David (31 March 2016). "Airdate: Once Upon a Time in Wonderland". TV Tonight. Retrieved 25 May 2016.
  39. ^ "7Flix on Foxtel". 23 February 2016.
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