Lifewire
 | |
Type of site | Technology information and advice |
|---|---|
| Area served | Global |
| Owner | Dotdash Meredith |
| URL | www |
| Registration | No registration necessary |
| Launched | October 2016 |
Lifewire is a technology information and advice website.[1] The website's owner is Dotdash Meredith, originally About.com, which launched Lifewire in 2016 as one of its spin-off vertical sites.[2]
As of April 2022, it had a global website ranking of 1432 by Alexa Internet.[3]
History
Lifewire was the third standalone brand of About.com, an IAC-owned media company, which broke up its collections of DIY and how-to information into branded vertical websites, and is a competitor to sites such as Techcrunch, Techradar, PCmag.[1] Lifewire was preceded by Verywell, a health info website, and The Balance, a personal finance site. Lifewire became a top 15 technology website in the United States as it was launched in October 2016.[4][5] It was a top 10 technology-information site in 2017, reaching 6 million monthly US unique users each month.[6]
The purpose of Lifewire is to offer advice and answers on common technology questions and problems in a simplified format.[4]
When it was launched, Lifewire featured 16,000 articles written by 40 people. Lifewire CEO described the website style "as if your BFF happened to be an iPhone expert."[4]
References
- ^ a b Crook, Jordan (October 25, 2016). "About.com launches Lifewire, a tech information website". Techcrunch. Retrieved June 7, 2023.
- ^ O'Brien, Kyle (May 2, 2017). "About.com is changing its name to Dotdash as it looks to compete with the big boys of publishing". The Drum. Retrieved June 7, 2023.
- ^ "lifewire.com Competitive Analysis, Marketing Mix and Traffic - Alexa". Alexa Internet. April 27, 2022. Archived from the original on April 27, 2022. Retrieved June 7, 2023.
- ^ a b c Main, Sami (October 25, 2016). "Why About.com Blew Itself Up and Put It All Back Together, as a Series of Specialized Sites". Adweek. Retrieved June 7, 2023.
- ^ Swartz, Jon (February 17, 2017). "About.com is about to change its name". USA Today. Retrieved June 7, 2023.
- ^ O'Brien, Kyle (March 2, 2017). "On the verge of a rebrand, About.com launches fourth vertical site". The Drum. Retrieved June 7, 2023.
