Talk:Basin Transit

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links for the name change. apparently, it is too hard to go to the transit agency website MORONGO BASIN TRANSIT AUTHORITY IS NOW BASIN TRANSIT – Basin Transit (basin-transit.com) MORONGO BASIN TRANSIT AUTHORITY IS NOW BASIN TRANSIT Posted on August 16, 2022 by Cheri Holsclaw Morongo Basin Transit Authority, usually referred to as MBTA, is shedding its old skin and taking on a new, brighter and bolder identity as Basin Transit. The change in name and logo was motivated by the purchase of new buses and was guided by the system’s Board of Directors. Cheri Holsclaw was appointed as the system’s general manager just in time to spearhead the rebranding effort. She says, “This has been a really exciting project. I’ve been with MBTA for almost 15 years and have seen a lot of positive changes as the system has grown and modernized. This new brand reflects both our ongoing connection to the Morongo Basin environment and the modern fleet and technology which make us an efficient transportation option for the basin’s residents.” The first bus with a bold red color and the new lizard logo will be showcased at the Farmer’s Market on Saturday, October 1st in 29 Palms. Everyone will have a chance to climb on board and check out the new ride. New buses will start being seen on the street in September, and over the next six months, the entire fleet, as well as bus stop signs, will metamorphose into the new identity. “With this rebranding effort, Basin Transit’s new identity will catch the eyes of Morongo Basin residents and call attention to the tremendous value and service provided by the public transportation system,” says Basin Transit Chair Merl Abel. “We are looking forward to supporting the Basin Transit system as it continues to provide efficient, environmentally friendly transportation options to Morongo Basin residents.”

and from the county agency Morongo Basin Transit Authority is now Basin Transit - SBCTA (gosbcta.com) Morongo Basin Transit Authority usually referred to as MBTA, is shedding its old skin and taking on a new, brighter and bolder identity as Basin Transit. The change in name and logo was motivated by the purchase of new buses and was guided by the system’s Board of Directors. Cheri Holsclaw was appointed as the system’s general manager just in time to spearhead the rebranding effort. She says, “This has been a really exciting project. I’ve been with MBTA for almost 15 years and have seen a lot of positive changes as the system has grown and modernized. This new brand reflects both our ongoing connection to the Morongo Basin environment and the modern fleet and technology which make us an efficient transportation option for the basin’s residents.”

Morongo Basin Transit Authority unveils new name and logo - Z107.7 FM Joshua Tree (z1077fm.com) The Morongo Basin Transit Authority – or MBTA – will be shedding some letters from acronym when they officially rebrand to “Basin Transit” starting on October 1st. The shortened name isn’t the only refresh – the familiar pink yellow and green flowering pastel logo that is on all the current buses, bus stops and signage is being switched over to a new maroon and orange lizard logo that with a blue “Basin” wordmark. The updated brand colors will also be reflected on new buses that were purchased. Basin Transit’s general manager Cheri Holsclaw led the rebranding effort, and says that the new brand reflects their connection to the Morongo Basin environment and the modern fleet and technology which makes them and efficient transportation option for the basin’s residents.

also if mattdaviesfsic would have actually looked at the article, they would have realized that there is a link there 2603:8000:5000:E9D2:1082:613E:3FC9:807 (talk) 07:02, 14 December 2022 (UTC)[reply]