Parachute (brand)
| Product type | Hair products |
|---|---|
| Owner | Marico |
| Produced by | Marico |
| Country | India |
| Markets | Asia |
| Previous owners | Bombay Oil Industries |
| Website | www www |
Parachute is a brand name for a range of coconut-based oil manufactured by Marico.
History
[edit]Parachute is the flagship brand of Marico. Before the 1992 economic liberalisation in India, the government classified vegetable oils as an essential commodity.[1]
In the late 1990s, Marico made its first serious entry into foreign markets by setting up a manufacturing plant in Bangladesh. Parachute's market share rose to 70% within ten years.[1]
Products
[edit]Marico makes two kinds of coconut oil, Parachute edible grade hair oil, and Parachute Advansed Hair oil.
Parachute edible oil contains 100% coconut oil, whereas Advansed hair oil contains coconut oil along with fragrance and Vitamin E.
References
[edit]- ^ a b Kumar, Nirmalya (2009). India's Global Powerhouses. Harvard Business Press. pp. 136–8. ISBN 978-1-4221-4762-7.
External links
[edit]- Official Parachute website
- Official Parachute Gold website
- Sonu Bhasin (2017-11-01). "How did Parachute become one of India's favourite hair oil brands? Ask the rats". Quartz.