P-Cube

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P-Cube was a service delivery platform company based in the United States, with R&D facilities in Herzliya, Israel. It was acquired by Cisco Systems on August 23, 2004.^[1] Cisco announced an end of sale of the lower end platforms of the product (now renamed the Service Control Engine or SCE) in October 2012.^[2] Further development of the SCE platform continues and replacements are available from Cisco Systems.^[3]

P-Cube was founded in 1999 by three Israeli technology entrepreneurs. Yuval Shahar was the company's CEO and previously served as a development manager for VocalTec (Nasdaq:VOCL). Benny Shnaider, was previously a co-founder of Pentacom, which was also acquired by Cisco in April 2004 for $118 million. The third founder, who was P-Cube's President, Giora Yaron, was previously president of Indigo NV (Nasdaq: INDG), and general manager of Tower Semiconductor (Nasdaq: TSEM).^[4]

The idea for founding P-Cube came as a result of examining ways to improve Internet service providers' profitability. P-Cube offered them the ability to provide additional services for a fee, bringing them much needed dollars that help make them more profitable.^[5]

P-Cube raised more than $65 million in venture capital funding from: Granite Global, Accel Partners, ComVentures, Evergreen, Sandoz, and Venture TDF Ventures.^[6]