Mornflake
| Industry | Food |
|---|---|
| Founded | Cheshire, England (1941) |
| Founder | Philip Lea |
| Headquarters | , England |
Number of locations | 2 production sites |
Key people | John Lea – owner |
| Products | Breakfast cereal, oats |
| Website | www |
Mornflake is a British brand of oat and oat-based breakfast cereals launched in 1941 in Crewe, Cheshire.
History
[edit]The Mornflake brand was first launched in 1941 by the Lea family at the height of World War II. The family had an existing oat milling business dating back to 1675 and the current managing director, John Lea, is a direct descendant of the original founder.[1] The company is one of the oldest companies in the UK and is one of Crewe’s larger employers alongside Bentley Motors.[2]
Mornflake Oats is the official shirt sponsor of football teams Crewe Alexandra F.C. and Altrincham F.C.[3] The Mornflake logo has appeared on Crewe shirts since 2005,[4] making it the longest continual agreement in the EFL,[5] and October 2024 saw the 1,000th game since Mornflake's shirt sponsorship began.[6] In June 2021, Crewe agreed a £500,000 naming rights deal with Mornflake; its Gresty Road ground will be called the "Mornflake Stadium" until at least 2024–25.[7][5]
Products
[edit]Porridge oats
[edit]- Creamy Superfast Oats
- Gluten Free Jumbo Oats
- Gluten Free Porridge Oats
- Organic Superfast Oats
- Organic Oats
- Scottish Jumbo Oats
- Whole Jumbo Oats
Oatbran
[edit]- Nuts & Seeds Heart Healthy Oatbran Granola
- Original Heart Healthy Oatbran
- Original Heart Healthy Oatbran Flakes
- Very Berry Heart Healthy Oatbran Flakes
Oatmeal
[edit]- Stoneground Oatmeal Fine (Grade 40)
- Stoneground Oatmeal Medium (Grade 70)
- Steel Cut Oatmeal Coarse
Muesli
[edit]- Crispy Muesli Fruity
- Crispy Muesli Date & Fig
- Crispy Muesli Fruit, Nut & Seed
- Crispy Muesli Nutty
- Classic Muesli Fruit
- Classic Muesli Fruit & Nut
- Original Heart Healthy Oatbran Flakes
- No Added Sugar Swiss Style Muesli
Granola
[edit]- Crunchy Granola Hawaiian
- Crunchy Granola Orchard
- Crunchy Granola Original
- Nuts & Seeds Heart Healthy Oatbran Granola
- Classic Muesli Fruit
- Classic Muesli Fruit & Nut
- Original Heart Healthy Oatbran Flakes
- No Added Sugar Granola Fruit, Nut & Seed
- No Added Sugar Granola Simply Oat
Porridge sachets
[edit]- Instant Porridge Golden Syrup Sachets
- Instant Porridge Original Sachets
Breakfast cereal
[edit]- Chocolatey Squares
References
[edit]- ^ "The mill of the people: meet the family behind Mornflake Oats | Sainsbury's Magazine". www.sainsburysmagazine.co.uk. Retrieved 17 April 2021.
- ^ BBC: Business tips from UK's oldest family firms, BBC News (15 January 2014). Retrieved: 13 June 2021.
- ^ Mornflake Sets New Record As Shirt Sponsor, Crewe Alexandra F.C., (27 February 2019). Retrieved: 13 June 2021.
- ^ "Mornflake Extend Shirt Sponsorship Deal". CreweAlex.net. 19 June 2020. Retrieved 24 March 2021.
- ^ a b Rial, Bradley (21 December 2023). "Crewe Alexandra extends with stadium sponsor Mornflake". The Stadium Business. Retrieved 2 July 2024.
- ^ "Alex to officially mark Mornflake's 1,000 game milestone". CreweAlex.net. 24 October 2024. Retrieved 25 October 2024.
- ^ "Crewe Alexandra: Gresty Road is rebranded as Mornflake Stadium". BBC Sport. 10 June 2021. Retrieved 13 June 2021.
External links
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