KXSM

KXSM
Chualar, California;
Broadcast area	Salinas Valley, California
Frequency	93.1 MHz
Programming
Format	Regional Mexican
Affiliations	Radio Lazer
Ownership
Owner	Lazer Broadcasting; (Lazer Licenses, LLC);
History
First air date	1980
Former call signs	KHIP (1980–1992); KMXZ (1992–1994); KAXT (1994–1996); KCDU (1996–2003); KBTU (2003–2005)
Former frequencies	93.5 MHz (1980–2012)
Call sign meaning	Disambiguation of KXZM
Technical information
Licensing authority	FCC
Facility ID	34526
Class	A
ERP	2,500 watts
HAAT	89 meters
Transmitter coordinates	36°27′34.1″N 121°17′54.6″W / 36.459472°N 121.298500°W
Links
Public license information	Public file; LMS;
Website	radiolazer.com/index.php/salinas-monterey

KXSM (93.1 FM) is a radio station broadcasting a Regional Mexican format as part of the Radio Lazer brand. Licensed to Chualar, California, United States, it serves the Salinas Valley area. The station is currently owned by Lazer Licenses, LLC. Formerly broadcasting at 93.5 MHz, the station changed its frequency to 93.1 MHz in the spring of 2012 so that another Radio Lazer station, KXZM, would be able to move its transmitter and signal nearer to San Jose.^[2]^[3]

History

Early Years (1980–1994)

This station received a construction permit in 1978, and signed on in 1980 as KHIP, only to become KMXZ in 1992^[4] During this time, it broadcast at 93.5 FM.

Country era (1994–1996)

In December 1994, KMXZ flipped to country music, branded as "Cat Country 93.5", albeit airing syndicated programming full-time. On July 17, 1995, the callsign was changed to KAXT to match the branding.

Alternative turned Hot AC era (1996–2003)

On November 4, 1996, KAXT flipped to alternative music, branded as "CD-93" (broadcast studios primarily used CD players at the time). The station's callsign was changed to KCDU to match the new format. At the time of the format change, the core artists included Ani DiFranco, Shawn Colvin, Smashing Pumpkins, Fiona Apple, 311, Counting Crows, Alanis Morissette and others.

In July 1997, the station's playlist shifted to a mainstream Modern Adult Contemporary format. Alternative and Triple A tracks were replaced by pop-leaning songs by artists such as Ace of Base, Madonna and Prince. The station officially changed its slogan to "Today's Music" in August 1997. Around the same time, an all-request 80's New Wave program called "RetroAction" began airing Saturday nights from 9 to midnight, hosted by Sini Man.

The station's Fall 1997 lineup included Mike Skot (mornings), Sandy Shore (middays), program director Bill Goldsmith (afternoons), and Sini Man (evenings). Ms. Shore and Mr. Goldsmith were voicetracked, while Mr. Skot and Mr. Man were live.

In late 1997, the station (and then-sister station KPIG) was sold to NuWave Broadcasting out of Hawaii. The station moved from KPIG's Watsonville studios to NuWave's Salinas studios.

In 1998, the station added even more pop-leaning tracks, including "You're Still The One" by Shania Twain and "My Heart Will Go On" by Celine Dion. A voicetracked DJ simply known as "Christopher" replaced Bill Goldsmith in the afternoons.

In March 1999, the station revamped its lineup, replacing Sandy Shore and Christopher with live DJ's Jae Jae (middays) and Maverick (afternoons). Prior to KCDU, Maverick worked at crosstown KDON-FM for two years. When the new KDON PD (Danny Ocean) came in, he fired Maverick. 10 minutes later, Mav was back on the air at CD93 doing afternoons and soon became the assistant program director. Jae Jae became famous for her "I'm outtie like a belly-button" sign-off phrase, and great stunts like the walk from Monterey to Santa Cruz for a Children's care center in Santa Cruz.

Several programming changes also occurred in March 1999. The first was "10-in-a-row's" - where the station now played 10 songs each hour non-stop without commercials. The second was a new program called "Underground Planet", hosted by Sini Man. "UP" highlighted non-mainstream artists such as Rufus Wainwright, Fleming & John, and Vertical Horizon. The show aired 10-12 weeknights. Finally, the station dropped some of its most pop-leaning artists (including Ace of Base), and shifted back to a true Modern Adult Contemporary station.

In December 1999, Sini Man retired from radio to pursue other interests including his singing career.

In January 2000, the station adopted new sonic imaging with the "Modern Music" slogan. In May 2000, the station moved to NuWave's new radio facility in Monterey, and began using a new music library. "10-in-a-row's" were dropped at this point in favor of a 3-stopset music hour.

All NuWave stations were sold to Mapleton Communications in Spring 2002. After being sold, the station immediately dropped the "Underground Planet" program. The playlist also shifted to a more Hot Adult Contemporary blend, which included current songs by LeAnn Rimes and Jennifer Love Hewitt. The 80's songs also changed to include more Bon Jovi and Def Leppard, and the "80's New-Wave" Saturday night show was subsequently dropped.

Rhythmic CHR era (2003–2004)

On February 28, 2003, KCDU switched callsigns to KBTU and flipped to Rhythmic CHR, branded as 93.5 The Bomb.

On January 9, 2004. KBTU switched callsigns to KOTR. The callsign would only last 1.5 years

Language change and sale (2005–present)

In summer 2004, Mapleton Communications put KOTR up for sale. In spring 2005 after nearly 25 years as an English language station, it was announced that Lazer Broadcasting would be acquiring the station for an undisclosed amount. The sale was approved by the FCC on June 7.^[5] Upon the closure of the acquisition on July 25, the new owners flipped the station to Regional Mexican. Lazer also changed the callsign to its current KXSM.

On April 8, 2012, KXSM moved down the spectrum to 93.1 FM after receiving regulatory approval.

References

^ "Facility Technical Data for KXSM". Licensing and Management System. Federal Communications Commission.
^ Venta, Lance (April 8, 2012). "Lazer Completes Move Into San Jose". RadioInsight. Retrieved July 29, 2017.
^ Venta, Lance (May 10, 2015). "FCC Applications 5/10; Station Moves". RadioInsight. Retrieved July 29, 2017.
^ "REC California History Grid for KXSM". REC Networks. Retrieved 19 October 2019.
^ "Query the REC California FM station database for KXSM". REC Networks. Retrieved 19 October 2019.

External links

Facility details for Facility ID 34526 (KXSM) in the FCC Licensing and Management System
KXSM in Nielsen Audio's FM station database

[1] "Facility Technical Data for KXSM". Licensing and Management System. Federal Communications Commission.

[RadioInsight-2] Venta, Lance (April 8, 2012). "Lazer Completes Move Into San Jose". RadioInsight. Retrieved July 29, 2017.

[3] Venta, Lance (May 10, 2015). "FCC Applications 5/10; Station Moves". RadioInsight. Retrieved July 29, 2017.

[4] "REC California History Grid for KXSM". REC Networks. Retrieved 19 October 2019.

[5] "Query the REC California FM station database for KXSM". REC Networks. Retrieved 19 October 2019.

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v t e Spanish-language radio stations in the state of California
Stations	KAEH – Beaumont KAFY – Bakersfield KATD – Pittsburg KBAA – Grass Valley KBBF – Santa Rosa KBBU – Modesto KBHH – Kerman KBKY – Merced KBLO – Corcoran KBRG – San Jose KBTW – Lenwood KBUA – San Fernando KBUE – Long Beach KBYN – Arnold KCAL – Redlands KCCL – Woodland KCFA – Arnold KCHJ – Delano KCVR – Columbia KEBN – Garden Grove KEBT – Lost Hills KEPD – Ridgecrest KERU-FM – Blythe KEXA – King City KEYQ – Fresno KEZY – San Bernardino KFSD – Escondido KFSG – Roseville KFSO-FM – Visalia KGED - Fresno KGEN – Tulare KGEN-FM – Hanford KGRB – Jackson KGST – Fresno KGZO – Shafter KHCV – Mecca KHDC – Chualar KHHM – Shingle Springs KHMU – Buttonwillow KHPY – Moreno Valley KHSQ – Trinidad KIDI-FM – Lompoc KIQI – San Francisco KIQQ-FM – Newberry Springs KIQS – Willows KIST-FM – Carpinteria KIWI – Mcfarland KJDJ – San Luis Obispo KJOR – Windsor KLAX-FM – East Los Angeles KLBN – Fresno KLOC – Turlock KLJR-FM – Santa Paula KLLE – North Fork KLLI – Los Angeles KLMG – Esparto KLMM – Morro Bay KLNV – San Diego KLOB – Thousand Palms KLOK-FM – Greenfield KLOQ-FM – Winton KLQV – San Diego KLTX – Long Beach KLUN – Paso Robles KLVE – Los Angeles KLYY – Riverside KMAK – Orange Cove KMBX – Soledad KMEN – Mendota KMIX – Tracy KMJV – Soledad KMLA – El Rio KMLM-FM – Grover Beach KMPG – Hollister KMPO – Modesto KMQA – East Porterville KMRO – Camarillo KMYX-FM – Arvin KMZR – Atwater KNTO – Chowchilla KODV – Barstow KOKO-FM – Kerman KOND – Hanford KOXR – Oxnard KPRC-FM – Salinas KPSL-FM – Bakersfield KPST-FM – Coachella KQLB – Los Banos KRAY-FM – Salinas KRCD – Inglewood KRCV – West Covina KRCX-FM – Marysville KRDA – Clovis KRHM-LP – Bakersfield KRQK – Lompoc KRRS – Santa Rosa KSAC-FM – Dunnigan KSCA – Glendale KSDO – San Diego KSEA – Greenfield KSGZ – Greenfield KSEH – Brawley KSES-FM – Seaside KSFN – Piedmont KSJV – Fresno KSMY – Lompoc KSOL – San Francisco KSPA – Ontario KSPE – Santa Barbara KSQL – Santa Cruz KSRT – Cloverdale KSSC – Ventura KSSD – Fallbrook KSSE – Arcadia KSXY – Forestville KTAP – Santa Maria KTGE – Salinas KTMZ – Pomona KTNQ – Los Angeles KTOR – Gerber KTQX – Bakersfield KTSE-FM – Patterson KUBO – Calexico KUFW – Kingsburg KUNA-FM – La Quinta KVMX-FM – Placerville KVON – Napa KVTR – Victorville KVUH – Laytonville KVVF – Santa Clara KVVZ – San Rafael KWAC – Bakersfield KWIZ – Santa Ana KWKW – Los Angeles KWQQ – Hemet KWRN – Apple Valley KWST – El Centro KXLM – Oxnard KXOL-FM – Los Angeles KXRS – Hemet KXSB – Big Bear Lake KXSE – Davis KXSM – Chualar KXTS – Geyserville KXVV – Victorville KXXZ – Barstow KXZM – Felton KZER – Santa Barbara KZNB – Petaluma KZSF – San Jose KZSZ – Colusa
Defunct	KDBV – Salinas KDDF – Mecca KESQ – Indio KFVR – Crescent City KNCR – Fortuna KSKD – Livingston
See also adult contemporary classic hits college country news/talk NPR oldies religious rock sports top 40 urban other radio stations in California See also Classical Jazz Religious Spanish Smooth Jazz Other

v t e Lazer Broadcasting
Radio Lazer	KAAT, 103.1 FM KAEH, 100.9 FM KBTW, 104.5 FM KLMM, 94.1 FM KLUN, 103.1 FM KMQA, 100.5 FM KMZR, 92.5 FM KSRN, 107.7 FM KSRT, 107.1 FM KSFN, 1510 AM KWRN, 1550 AM KXLM, 102.9 FM KXSB, 101.7/100.9 FM KXSM, 93.1 FM KXZM, 93.7 FM KZER, 1250 AM KZTI, 105.3 FM
La Mejor	KGAM, 106.3 FM KJOR, 104.1 FM KLJR, 96.7 FM KNEZ, 107.3 FM KSGZ, 98.7 FM KSMY, 106.7 FM KXRS, 105.7 FM KXTT, 94.9 FM
La Mexicana	KCAL, 1410 AM KMLY, 95.1 FM KOXR, 910 AM KSBQ, 1480 AM
La Maquina Musical	KIQQ-FM, 103.7 FM KMEN, 100.5 FM KTNS, 1060 AM
Other Properties	KLMG, 97.9 FM (Latino) KWNZ, 106.3 FM (Latino) KSTV-LD (32.1 LATV, 32.2 JTV) Siglo 21