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EasyPizza

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EasyPizza
Company typeSubsidiary
IndustryFood and Beverage
GenreFranchise
Founded2004; 20 years ago (2004)
FounderStelios Haji-Ioannou
Headquarters
London
,
UK
ServicesInternet portal
ParenteasyGroup

EasyPizza (styled as easyPizza) was a short-lived pizza delivery franchise launched on 17 December 2004, owned by EasyGroup.

Overview

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easyPizza offered a restricted menu and prices that varied according to demand. Cheaper pizzas were offered during off-peak periods and could command a premium during popular times. Additional discounts were obtained by ordering in advance rather than for immediate delivery. The pizzas were not freshly made but manufactured centrally then cooked from frozen, limiting customisation.[1][2][3]

History

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EasyGroup lost a High Court case against EasyPizza, a previously existing London-based pizza delivery chain who successfully accused EasyGroup of bullying and underhanded practices.[4]

As of 2017, the only option offered through the easypizza.com site was a re-direct to Domino's Pizza's website.[5] Previously easyPizza had slated Domino's as a "big pizza rip-off".[6] In March 2018 a separate website, easy.pizza[7] was registered to People's Pizza Ltd; this is linked to People's Coffee Ltd, licensee of the easyCoffee marque. easyPizza and easyCoffee vending machines were displayed together a franchise exhibition in October 2018 suggesting plans to revive the pizza brand.[8]

References

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  1. ^ "easy does it again! Great pizzas at great prices". easyPizza.com. Archived from the original on 10 November 2023. Retrieved 8 October 2018.
  2. ^ "Join the revolution in pizza delivery and become an easyPizza Franchisee" (PDF). easyPizza.com. easyGroup. 30 November 2004. Archived (PDF) from the original on 9 October 2018. Retrieved 8 October 2018.
  3. ^ "Stelios applies personal touch as EasyPizza launches". Campaign. 17 December 2004. Archived from the original on 9 October 2018. Retrieved 8 October 2018.
  4. ^ McCarthy, Kieren (2006-06-20). "Hard cheese for Stelios in EasyPizza case". Out-Law.com. The Register. Retrieved 10 August 2009.
  5. ^ "easypizza.com". Archived from the original on 2024-04-19. Retrieved 2024-09-03.
  6. ^ "Domino's interim results, the big pizza rip-off". easypizza.com. 25 July 2006. Archived from the original on 21 May 2007. Retrieved 8 October 2018.
  7. ^ "easyPizza (2018 website)". easy.pizza. Archived from the original on 9 October 2018. Retrieved 8 October 2018.
  8. ^ "Birmingham's NEC hosts "easy"". easy.com Shareholder News. easyGroup. Archived from the original on 9 October 2018. Retrieved 8 October 2018.
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