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Aparna Enterprises

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Aparna Enterprises Limited
Company typePublic
IndustryConstruction & building materials
Founded1990
FounderS.S Reddy
Headquarters
Hyderabad, India
Area served
India, South-East Asia
Key people
S.S Reddy (Chairman & Founder)
Ashwin Reddy (Managing Director)
Aparna Reddy (Executive Director)
ParentAparna Group

Aparna Enterprises Limited is an Indian building materials manufacturer headquartered in Hyderabad, Telangana.[1] The company is part of the Aparna Group[2] and is involved in the production of a range of building materials, including ready-mix concrete, uPVC window and door systems, uPVC reinforcements, kitchens, wardrobes, and vitrified tiles. It also manufactures aluminum window and door systems and façades. Aparna Enterprises operates in retail distribution through its subsidiaries.[3]

History

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1990–2000

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Aparna Enterprises Limited was founded by S.S. Reddy,[4] who began as a tile dealer in Hyderabad, sourcing tiles from manufacturers across India. The business expanded throughout Andhra Pradesh, which led to the formation of Aparna Enterprises in 1990.[5]

2001–2020

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In 2006, Aparna Enterprises set up a manufacturing unit for ready-mix concrete (RMC) under the name Aparna RMC.[6] In 2007, the company launched Aparna Venster, a fabrication unit for uPVC windows and doors in Hyderabad.[7] In 2012, Aparna Enterprises opened its first showroom, Unispace, for bathroom fittings.[8] By 2014, the company had begun manufacturing quarry and metal aggregates. In 2016, it started producing uPVC profiles under the name Ökotech[9] and introduced three new window profiles: Villa, Tilt-and-Turn, and Arch Windows.[10] In 2017, Aparna Enterprises launched a new vitrified tiles brand, Vitero Tiles, with a manufacturing plant in Peddapuram, Andhra Pradesh.[11][12]

In 2018, Aparna RMC expanded by opening three additional RMC units in Andhra Pradesh and Telangana and entered the aluminum exteriors façade segment.[13]

In 2019, Aparna launched the B2C aluminum windows and doors brand Alteza.[14] The company also entered a joint venture with Craft Facade Tech (HK) Co. Limited to manufacture and retail aluminum exterior products under the brand Aparna-Craft Exteriors, with Aparna holding a 74% stake and Craft Holding retaining 26%. In 2023, Aparna Enterprises repurchased the 26% stake from Craft Facade Tech.[15]

2021–present

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In December 2023, the company expanded its uPVC profile brand, Ökotech, to South Asian countries including Vietnam, Bangladesh, Sri Lanka, and Nepal.[16] The brand also has a presence in North India and Bhutan.[17][18]

In 2024, Aparna Enterprises entered the Pune market with its aluminum windows and doors brand, Alteza. The company also announced plans to expand into other cities in Maharashtra, including Nagpur, Kolhapur, Nashik, and Aurangabad.[19]

References

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  1. ^ Khan, Sobia (2023-06-14). "Aparna Enterprises eyes Rs 2,100 crore revenue by FY24". The Economic Times. ISSN 0013-0389. Retrieved 2024-09-26.
  2. ^ Kulshrestha, Ashish (2017-05-23). "Aparna Enterprises to commission Rs 320 crore tile unit by July". The Economic Times. ISSN 0013-0389. Retrieved 2024-09-26.
  3. ^ "Aparna Enterprises enters Maha with Alteza brand". The Times of India. 2024-04-04. ISSN 0971-8257. Retrieved 2024-09-26.
  4. ^ "Six Hyderabadis in Real Estate Rich List". The New Indian Express. 2022-04-09. Retrieved 2024-09-26.
  5. ^ "Legacy is one of our biggest strengths". Realty+. Retrieved 2024-09-26.
  6. ^ "Aparna Enterprises to launch seven ready-to-mix concrete plants in Mumbai - Construction Week India". 2023-09-13. Retrieved 2024-09-26.
  7. ^ "Legacy is one of our biggest strengths". Realty+. Retrieved 2024-09-26.
  8. ^ "Aparna Enterprises brings Italy's renowned faucet brand Paffoni to India - Construction Week India". 2021-01-09. Retrieved 2024-09-26.
  9. ^ ""We are looking at strengthening our production capacity" - Construction Week India". 2022-12-28. Retrieved 2024-09-26.
  10. ^ "Okotech introduces three new uPVC window profiles". BusinessLine. 2019-07-14. Retrieved 2024-09-26.
  11. ^ "Aparna Enterprises invests Rs 100 crore in its tiles division - ET RealEstate". ETRealty.com. Retrieved 2024-09-26.
  12. ^ Khan, Sobia (2021-12-06). "Aparna Enterprises invests Rs 100 cr to augment manufacturing capacity for VITERO Tiles". The Economic Times. ISSN 0013-0389. Retrieved 2024-09-26.
  13. ^ "We expect a growth of 25-30% in FY 2019-20: Aparna Reddy, ED, Aparna Enterprises - ET RealEstate". ETRealty.com. Retrieved 2024-09-26.
  14. ^ "Aparna Enterprises enters Maha with Alteza brand". The Times of India. 2024-04-04. ISSN 0971-8257. Retrieved 2024-09-26.
  15. ^ "Joint venture by Aparna, Craft Holdings". The Hindu. 2019-03-13. ISSN 0971-751X. Retrieved 2024-09-26.
  16. ^ "Aparna Enterprises broadens its reach into south-east Asia - Construction Week India". 2023-12-20. Retrieved 2024-09-26.
  17. ^ "Aparna Enterprises to invest Rs 50 crore to expand its uPVC division in South-East Asian countries - ET RealEstate". ETRealty.com. Retrieved 2024-09-26.
  18. ^ "Aparna Enterprises eyes 25% uPVC Doors and Windows market share in North India - ET RealEstate". ETRealty.com. Retrieved 2024-09-26.
  19. ^ "Aparna Enterprises enters Maha with Alteza brand". The Times of India. 2024-04-04. ISSN 0971-8257. Retrieved 2024-09-26.
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