Agora Hills

"Agora Hills" is a song by American rapper and singer Doja Cat from her fourth studio album, Scarlet (2023). It was released along with the album on September 22, 2023, through Kemosabe and RCA Records as the second and final single from the album. A R&B-infused slow jam with a trap beat, it finds Doja Cat discussing the ways in which she wants to flaunt her partner, despite the pressures of fame and secrecy. Directed by Hannah Lux Davis, the accompanying music video is 1990s-inspired and sees her traversing an apocalyptic California landscape with her supernatural female friends. The song is named after Agoura Hills, which is a city in California.

The song received widespread acclaim from music critics, who lauded Doja Cat's unique vocal delivery and placed the song on several year-end lists. Commercially, it peaked at number seven on the Billboard Hot 100 and topped the Rhythmic Top 40 chart in the US, and was also a top 25 hit in the United Kingdom, Australia, Ireland, New Zealand, South Africa and the Philippines. For promotional purposes, Doja Cat performed the song during the Scarlet Tour, as well as on BBC Radio 1's Live Lounge concert series.

Doja Cat spent several of her formative years living in an ashram commune founded and led by jazz musician Alice Coltrane in Agoura Hills, a city in the Santa Monica Mountains of California.^[1][2] The purposeful misspelling of the title "Agora Hills" refers to the theme of agoraphilia, which is the love of public life, crowds, and activity, as suggested by song's lyrics about public display of affection.^[3] Doja Cat also adopts a Californian "valley girl" accent while rapping an entire verse of the song.^[4] Doja Cat recorded "Agora Hills" during a ten day stint at Harbor Studios in Malibu, California.^[5][6] The song was produced by Earl on the Beat, Gent!, Jean Baptiste and Bangs, who all wrote the track alongside Doja Cat. Songwriting credits on the track also go to Brian Holland and Michael Lovesmith, who wrote the sampled "All I Do Is Think of You".^[5] Mastering and mixing was handled by studio personnel Mike Bozzi and Neal Pogue, respectively.^[5]

She first revealed the song's title in early April 2023, sharing a screenshot of the track as an audio file alongside two other songs to social media.^[7] Later that month, the title appeared again in a photo shared by the rapper of the preliminary tracklist of Scarlet (2023) while under development.^[8] Doja Cat began hinting the song's release after changing the location on her Twitter profile to "agora hills" in May 2023.^[9] On September 3, 2023, she shared a post on Instagram featuring her and the supporting cast at the song's music video shoot.^[10] Later that month, a snippet of the song was shared on her official website, and the release date was confirmed to be September 22.^[11] The song was released in tandem with Scarlet as the second single from the album.^[12] In the United States, it impacted rhythmic contemporary radio on October 3,^[13] and contemporary hit radio on October 27.^[14]

"Agora Hills"

The hook of "Agora Hills", which is followed by a spoken-word interlude that segues into the first verse, rapped entirely in a valley girl accent.

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"Agora Hills" is a song blending pop,^[15][16][17] R&B^[15][1] and hip hop music.^[18][16] A "seductive" slow jam,^[19][20] the song is described as dreamy, mellow and atmospheric in nature.^[21][22] It is also characterized by a bouncy trap drum beat, spacey synthesizers and Doja Cat's breathy vocals.^[23][24] The instrumental of the song samples the introduction to "All I Do Is Think of You", a 1989 single by American R&B group Troop,^[25] originally recorded by The Jackson 5 in 1975.^[19] During the song's first verse, Doja Cat raps in a "valley girl" accent.^[4] The song also features "purposefully cringey" ad-libs,^[26] laughter and satiric spoken-word interludes in between the refrain and the chorus.^[27]

"Agora Hills" is a love song.^[20][22] In the song's lyrics, Doja Cat expresses the ways in which she wants to flaunt her partner and discusses her romantic feelings for this person.^[28] Furthermore, she calls for autonomy from the intrusions of fame, and tolls with the idea of publicizing a love she is forced to keep confidential.^[1][4][24] She fantasizes about public displays of affection (PDA) and performing fellatio on a penis in a bathroom,^[29][3] and mimics the "fun, confusing, slightly messy" initial stages of dating.^[26] While based around the topic of sex, the lyrics were noted to be bawdy, lighthearted and ironic.^[30][17]

"Agora Hills" was met with widespread critical acclaim from contemporary music critics, who particularly praised her unique vocal delivery. Alex Gonzalez of Uproxx lauded "Agora Hills" as a reminder of Doja Cat's "multifaceted musical talents", praising her "soft-tinged vocals" as well as her "fire rap skills".^[31] Kyle Denis of Billboard ranked the song as the third best track on Scarlet, and similarly described Doja Cat as a "master shapeshifter" due to her ability to channel various characters using voices and accents.^[4] A number of critics likened her delivery on the track to that of American rapper Kitty Pryde, with several citing her "nervously languid" flow in her song "Okay Cupid" as an example.^[32][33][29]

[The song] demonstrates that Doja Cat is not always just about being belligerent or being kind of venomous to her haters or conjuring all this occult imagery. But she has a lot of different sides, and the album has a lot of different sides. So "Agora Hills" is a kind of quiet storm song. It's hazy. It's sensual. And it's her singing and rapping. What I love about this song is that it's way more estrogen than it is testosterone. This is what she would call her softy side. It's her singing about love, about romance.

— Jason King, All Things Considered.^[34]

Co-directed by American filmmaker Hannah Lux Davis and Doja Cat herself, the official music video was released in tandem with the song and the album.^[38] The video opens with Doja Cat washing her body of the blood worn by her Scarlet alter ego in previous music videos,^[38] before cutting to a scene of her levitating in the aftermath of an apocalyptic disaster.^[17][15] The following scene is more serene,^[15] and sees her talking to her lover via telephone in a pastel-coloured bedroom resembling that of a teenage girl.^[31][39][21] She wears a number of outfits and is also seen in a dystopian mall setting as well as sat atop a sign that reads "Agora Hills".^[40] In several of the scenes, Doja Cat is seen amongst a group of other female characters played by micro-celebrities such as Aliyah's Interlude, Mette Narrative, Niohuru X, and Lil Mariko.^[21][41][42]

The video features cinematography from Kate Arizmendi and visual effects from the Frender collective.^[43] Together they utilised retro visuals and digital distortion techniques to purposefully introduce an element of degradation to certain shots.^[43] The video also makes use of fuzzy found footage as a film technique,^[21] and is characterized by its 1990s aesthetics.^[12] The visual effects team helped create the effect of Doja Cat levitating, in addition to designing an upside down world in the sky during the apocalyptic scenes.^[43] Davis described the video as "disconcertingly hot; shot in a liminal space and featuring a variety of versions of Doja herself embodying her different styles and personalities."^[15] The music video amassed over one million views on its first day of release.^[40] Critics noted that while the video was able to maintain some of the "horror" imagery depicted in the other Scarlet music videos, it was significantly more dreamy, "pink and soft" in nature, and that it perhaps resembled a new, less dark version of Doja Cat.^[21][28][38]

On the chart dated October 7, 2023, "Agora Hills" debuted at number 18 on the U.S. Billboard Hot 100 with 14.9 million streams and 1,300 digital downloads, becoming her thirteenth top 20 hit in the country.^[44][45] It rose to number 10 on the chart dated January 13, 2024, becoming her ninth top 10 hit in the country,^[46] before reaching its peak of seven approximately two weeks later.^[47] It also was her eighth song to top the Pop airplay chart and her eleventh song to top Billboard's Rhythmic Airplay chart, topping the list dated December 23, 2023.^[48] With this, she tied with Trinidadian rapper Nicki Minaj as the woman with the third most number ones on the chart, placing ninth overall.^[49]

Elsewhere, the song was a commercial success in Asia and Oceania, becoming a top 10 hit in Malaysia,^[50] India,^[51] Lebanon,^[52] Singapore,^[53] and the Philippines.^[54] It earned platinum certification status in Australia (by the Australian Recording Industry Association),^[55] and New Zealand (by Recorded Music NZ),^[56] where it peaked at number four on the NZ Singles Chart.^[57]

Doja Cat first performed "Agora Hills" among two other songs for the Live Lounge series by BBC Radio 1 in late October 2023.^[58] The song was included as the fifth track in the setlist of Doja Cat's The Scarlet Tour in North America in late 2023.^[59][18]