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Charlotte Tilbury Beauty

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Charlotte Tilbury Beauty Ltd
Company typePrivate limited Company
IndustryFashion
Founded2013
FoundersCharlotte Tilbury
HeadquartersLondon, United Kingdom
Key people
Demetra Pinsent (CEO)
ProductsCosmetics
ParentPuig
Websitewww.charlottetilbury.com

Charlotte Tilbury Beauty Ltd is a cosmetics company registered in the United Kingdom.[1] It was founded in 2013 by Charlotte Tilbury, a British makeup artist who is also chair.[1] The company is headquartered in Surrey Street, London in the United Kingdom.[1] The current CEO is Lady Demetra Pinsent.[1] In 2018, Charlotte Tilbury Beauty Ltd had a revenue of £100.9 million.[2]

Charlotte Tilbury products are available in 76 countries and are largely sold in retail stores for personal care and beauty products.[3] These include multinational companies like Cult Beauty, Sephora, Bloomingdales, and ASOS.[4] Charlotte Tilbury is now available online and in store at Ulta Beauty.[1] The brand is available in retail stores in Canada, France, Germany, Hong Kong, Ireland, Kuwait, Macau Sar, Netherlands, Qatar, Spain, United Arab Emirates, United Kingdom, Italy and United States.[4]

History

[edit]

Charlotte Tilbury founded the company in September 2013,[5] with a collection of 200 products.[6] Charlotte Tilbury Beauty Ltd products became available in the United States in 2014.[7]

In 2019, Charlotte Tilbury Beauty Ltd pledged £1 million to Women for Women International, for whom Tilbury herself is an ambassador.[8]

On 23 June 2020, Spanish cosmetics and fragrance company Puig acquired a majority stake in the business for £1.3 billion through Prado Investments Limited, a London-based subsidiary.[9] Prior to this, founder Charlotte Tilbury who was thought to own a stake of between 50 and 75%.[10]

In April 2024, Charlotte Tilbury re-enters the fragrance world, eight years after the release of its last perfume.[11]

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In 2019, Islestarr Holdings Limited, the then-owner of the Charlotte Tilbury brand, was successful in a copyright infringement lawsuit against the discount supermarket store Aldi who sold a similar product to Tilbury's 'Filmstar Bronze and Glow' palette, which launched in 2013.[12] The lawsuit made two claims of infringement in regard to the Starburst Design style of the packaging and the Powder Design style embossed in the powder's surface.[13][14] Aldi launched its product in July 2018, with a similar packaging design and similar design embossed in the power. The Aldi 'Broadway Shape and Glow' palette sold for £6.99 while Charlotte Tilbury 'Filmstar Bronze and Glow' palette sold for £39.[15] Aldi made approximately £140,000 from sales of their palette prior to the claim being brought.[15]

Aldi admitted to having been aware of Tilbury's designs. The High Court of England and Wales granted summary judgment in favor of Islestarr Holdings Limited on the basis the designs were remarkably similar.[12]

Marketing strategy

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Charlotte Tilbury works with celebrity clients such as Kate Bosworth, Salma Hayek, Sofia Vergara, and Kate Moss. Moss is also godparent to Tilbury's children.[16]

The participation of celebrity clients and friends are a large part of Charlotte Tilbury Beauty's marketing strategy.[17][18] These celebrities often appear on Tilbury's YouTube Channel and Instagram.[19][20][21] Tilbury has used social media to expand her company.[22] During the COVID-19 pandemic, Tilbury developed a series of live streams called 'Charlotte's Beauty Happy Hour' which included Miranda Kerr, Idris Elba, Sofia Vergara and Dame Joan Collins discussing life lessons and inspiring experiences.[23] Tilbury has also named the shades in the Hot Lips lipsticks line after celebrity clients.[16]The brand announced Michaela Jaé Rodriguez as Charlotte’s first American beauty muse in 2023.[24]

Tilbury markets her products through an ethnically ambiguous lens to attract a wide range of consumers.[25]

The Charlotte Tilbury Beauty F1 Academy car

In February 2024, Charlotte Tilbury Beauty signed a partnership with F1 Academy, an all-female Formula 4-level racing series founded by Formula One aimed to focus on developing and preparing young female drivers to progress to higher levels of competition. Charlotte Tilbury Beauty will also support Lola Lovinfosse for the 2024 F1 Academy season.[26][27]

Awards

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In 2014, Charlotte Tilbury Beauty Ltd won a Walpole Award for Emerging British Luxury Brand.[28] In 2017, Charlotte Tilbury Beauty won the Indy Brand Beauty Award by CEW.[29] In 2019, two of Charlotte Tilbury Beauty Ltd's products won Vogue Beauty Awards.[30]

References

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  1. ^ a b c d "CHARLOTTE TILBURY BEAUTY LIMITED - Overview (free company information from Companies House)". find-and-update.company-information.service.gov.uk. Retrieved 2021-03-17.
  2. ^ "Charlotte Tilbury Beauty stock price, funding rounds, valuaion and financials". Craft. Retrieved 27 February 2021.
  3. ^ "Charlotte Tilbury hopes for magic touch with £1bn sale". www.ft.com. Retrieved 2021-03-29.
  4. ^ a b "Store Directory". Charlotte Tilbury. Retrieved 2021-03-17.
  5. ^ "CHARLOTTE TILBURY'S MAKE-UP HOUSE OF ROCK N' KOHL LAUNCH | selfridges.com". 2017-03-30. Archived from the original on 2017-03-30. Retrieved 2021-03-17.
  6. ^ "Charlotte Tilbury". Space NK. Retrieved 2021-03-17.
  7. ^ "Behind the Brand: Charlotte Tilbury". Beautylish. Retrieved 2021-03-17.
  8. ^ "Charlotte Tilbury". Women for Women International. 27 July 2017. Retrieved 2021-03-17.
  9. ^ "Charlotte Tilbury TM Limited, Directors' Report and Financial Statements For the 16-month period ended 31st December 2020". Companies House.
  10. ^ Butler, Sarah. "Charlotte Tilbury repays £3.2m furlough cash as sales soar". The Guardian.
  11. ^ "Charlotte Tilbury se relance dans la parfumerie avec un coup de pouce des neurosciences". Journal du Luxe. Retrieved 16 April 2024.
  12. ^ a b Islestarr Holdings Ltd v Aldi Stores Ltd [2019] EWHC 1473 (Ch)
  13. ^ "Copyright Battle Against Aldi | Intellectual property Law". Myerson Solicitors. Retrieved 2021-03-17.
  14. ^ Fairhurst, Oliver (2019-11-01). "Charlotte Tilbury succeeds on copyright claim against Aldi lookalike". Journal of Intellectual Property Law & Practice. 14 (11): 832–834. doi:10.1093/jiplp/jpz125. ISSN 1747-1532.
  15. ^ a b "Charlotte Tilbury successful in copyright action against Aldi for lookalike makeup". www.burges-salmon.com. Retrieved 2021-03-17.
  16. ^ a b Potter, Kerry (2018-04-11). "How Charlotte Tilbury became the Taylor Swift of beauty". The Telegraph. ISSN 0307-1235. Retrieved 2021-03-17.
  17. ^ "Charlotte Tilbury: 'I can't just be fashion, darling, I need celebrity, too'". The Guardian. 2014-02-27. Retrieved 2021-03-29.
  18. ^ "Charlotte Tilbury hopes for magic touch with £1bn sale". www.ft.com. May 15, 2020. Retrieved 2021-04-14.
  19. ^ "Charlotte Tilbury Beauty - YouTube". www.youtube.com. Retrieved 2021-03-17.
  20. ^ Gregory, Brandon. "Batchdecoder". Retrieved 5 November 2023.
  21. ^ "Login • Instagram". www.instagram.com. Retrieved 2021-03-17. {{cite web}}: Cite uses generic title (help)
  22. ^ Evans, Judith (4 June 2020). "Spain's Puig buys make up brand Charlotte Tilbury". Financial Times. Retrieved 2021-03-29.
  23. ^ "Charlotte's Beauty Happy Hour". Charlotte Tilbury. 17 August 2020. Retrieved 2021-03-17.
  24. ^ "Charlotte Tilbury Taps Michaela Jaé Rodriguez as New Beauty Muse". WWD. Retrieved January 6, 2023.
  25. ^ Johnson-Hunt, Nancy (2020). "Dreams for Sale: Ideal Beauty in the Eyes of the Advertiser". M/C Journal. 23 (1). doi:10.5204/mcj.1646.
  26. ^ "F1 ACADEMY announces milestone partnership with Charlotte Tilbury". F1 Academy. 16 February 2024. Retrieved 16 February 2024.
  27. ^ "Lola Lovinfosse joins 2024 grid as part of landmark F1 ACADEMY & Charlotte Tilbury partnership". F1 Academy. 16 February 2024. Retrieved 16 February 2024.
  28. ^ "The Walpole". 2014. Archived from the original on March 30, 2017.
  29. ^ "Awards".
  30. ^ "British Vogue Beauty Awards Winners". British Vogue. 27 June 2019. Retrieved 2021-03-17.
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