From Wiktionary, the free dictionary
soft sell
- A sales technique which is quietly persuasive and subtle, seeking to convince the buyer without being forceful.
2009, Bernardo J. Carducci, The Psychology of Personality, John Wiley & Sons, →ISBN, page 474:The soft sell is based on images consumers may be able to project as a result of using a particular product. Ads that stress using a particular brand of toothpaste to give you sex appeal or drinking a certain type of beer to make you a “party animal” are soft-sell ads.
