NAUTICAL TOURISM AS A KEY TOURIST PRODUCT FOR THE IMPROVEMENT OF TOURISM IN SERBIA

Predrag Todorov and Ljupcho Milenkovski
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Predrag Todorov: Faculty of Applied Management, Economics and Finance, Belgrade, University of the Academy of Economics in Novi Sad, Serbia;
Ljupcho Milenkovski: University of Skopje

UTMS Journal of Economics, 2023, vol. 14, issue 1, 87-94

Abstract: Nautical tourism represents a significant segment of tourism in many destinations around the world, including in Serbia. This paper investigates the role of nautical tourism as a key tourist product in the context of improving tourism in Serbia. The goal of the research is to analyze the potential of nautical tourism in the country and identify key factors that can contribute to the development of this type of tourism. The focus is on the study of the tourist offer related to nautical tourism, including marinas, yachts, water sports and other related services. It also examines the economic and social impact of nautical tourism on the local community, as well as opportunities for generating income and employment. Through a detailed analysis of existing resources, infrastructure, market trends and tourist demand, the research aims to provide guidelines for development strategies for nautical tourism in Serbia, as well as identify potential challenges and opportunities. The research will focus on the analysis of tourism infrastructure and resources in Serbia that are key to the development of nautical tourism, such as rivers, lakes and coastal areas. In this way, the research will provide a comprehensive picture of the potential of Serbia as a nautical destination and identify areas that require additional investments and improvements.

Keywords: Nautical tourism; tourism product; improvement; Serbia. (search for similar items in EconPapers)
JEL-codes: L83 (search for similar items in EconPapers)
Date: 2023
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