UTMS Journal of Economics

2010 - 2024

Current editor(s): Prof. Ace Milenkovski, PhD

From University of Tourism and Management, Skopje, Macedonia
Contact information at EDIRC.
Bibliographic data for series maintained by Assistant Professor. Dejan Nakovski, PhD ().

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Volume 15, issue 1, 2024

GUIDING RELIGIOUS TOURISM DEVELOPMENT IN NORTH MACEDONIA: STRATEGIC INSIGHTS pp. 1-11

Mijalche Gjorgievski, Ace Milenkovski and Dejan Nakovski

WOMEN'S INCLUSION IN RESEARCH: COMPARISON OF INVOLVMENT IN RESEARCH FOR DEVELOPING AND DEVELOPED COUNTRIES pp. 12-21

Blagica Novkovska, Angela Milenkovska Klimoska and Violeta Milenkovsk

GEO-ECONOMICAL AND GEOPOLITICAL (GEOSTRATEGIC) IMPLICATION FROM THE WAR IN UKRAINE ON THE BLACK SEA AND SOUTHEAST EUROPEAN REGIONS pp. 22-26

Blagoj Conev and Jana Ilieva

THE EFFECTIVENESS OF SOCIAL MEDIA MARKETING ON PURCHASING DECISIONS pp. 27-38

Daliborka Blazheska, Angela Milenkovska Klimoska and Viktorija Trajkov

https://utmsjoe.mk/past-issues/2-uncategorised/52-vol-15-no-1 pp. 39-53

Aleksandra Stoilkovska, Marija Apostolova Nikolovska and Gordana Serafimovic

ENHANCING WORKPLACE ENVIRONMENT BY ADDRESSING MOBBING: IMPACTS ON MOTIVATION AND PRODUCTIVITY pp. 54-63

Jana Ilieva, Aleksandra Stoilkovska and Aco Todosovski

COMPARATIVE OVERVIEW OF INTEROPERABILITY IN DISTRIBUTED MEDICAL SYSTEMS THROUGH DATA EXCHANGE STANDARDS IN MACEDONIA, USA AND AUSTRAILA REGARDING HEALTH PROVIDERS AND INSURANCE AGENCIES pp. 64-70

Leonid Djinevski and Sime Arsenovski

EMPIRICAL ANALYSIS OF THE RELATIONSHIP BETWEEN HAPPINESS AND AGRICULTURAL PRODUCTIVITY IN AFRICAN COUNTRIES pp. 71-82

Rachida Khaled and Neila Ben Afia,

ACUPUNCTURE TREATMENT EFFECTS AND ECONOMIC ADVANTAGES IN TREATING CHRONIC CONDITIONS pp. 83-86

Jihe Zhu, Blagica Arsovska and Kristina Kozovska

THE RELATIONSHIP BETWEEN INVESTMENT IN DIGITAL BRANDING AND GLOBAL COMPETITIVENESS pp. 87-98

Valentina Mucunska Palevska, Viktorija Trajkov and Angela Milenkovska Klimoska

THE IMPACT OF MODERN MANAGEMENT THEORIES pp. 99-108

Fljamur Miftari

Volume 14, issue 2, 2023

ANALYSIS OF THE INFLUENCE OF LEADERSHIP ON THE MOTIVATION OF EMPLOYEES IN THE TOURISM SECTOR OF THE REPUBLIC OF SERBIA pp. 134-143

Ace Milenkovski, Janovac Tatjana and Oliver Momčilović

THE INFLUENCE OF COVID-19 PANDEMIC ON THE GLOBAL BUSINESS TRENDS AND MANAGEMENT PRACTICES pp. 144-159

Natasha Ristovska, Daliborka Blazheska and Sashko Gramatnikovski

THE EPISTEMOLOGICAL ROLE OF S&P 500 SIGNAL’S NONSTATIONARITY ON INVESTORS’ DYNAMIC SENTIMENT FORMATION: EVIDENCE FOR INVESTORS’ PROSPECT THEORY PREFERENCES pp. 160-165

Gojart Kamberi

HARNESSING LOCAL WISDOM: A CORNERSTONE FOR RURAL TOURISM DEVELOPMENT pp. 166-176

Dafinka Mucunska and Mijalce Gjorgievski

FAMILY ENTREPRENEURSHIP AS AN INITIATOR OF CHANGE IN CROATIAN TOURISM pp. 177-187

Ivan Čapeta

EXPLORING THE RELATIONSHIP BETWEEN DIGITAL SKILLS, ONLINE BUYING, AND ENCOUNTERED PROBLEMS ACROSS EUROPE pp. 188-198

Nina Angelovska Stankov

SIGNIFICANCE AND COMPARATIVE ANALYSIS OF TOURIST INTERNET PLATFORMS BOOKING AND AIRBNB pp. 199-211

Srđan Maričić, Irijana Rajkovic and Dino Baricevic

IMPACT OF AGEING AND TECHNOLOGICAL PROGRESS ON LABOUR PRODUCTIVITY pp. 212-222

Josipa Višić

Volume 14, issue 1, 2023

FASHION FRANCHISES - REVIEW OF CROATIA AND NORTH MACEDONIA pp. 1-16

Aleksandar Erceg, Vera Boškovska and Ljiljana Kukec

INDICATOR BASED ECOTOURISM PLANNING pp. 17-24

Mirjana Bartula and Viktor Radun

EXPLORING THE EPISTEMOLOGICAL ROLE OF THE DECOMPOSED S&P 500 SIGNAL COMPONENTS ON THE FORMATION OF INVESTORS’ SENTIMENT pp. 25-42

Gojart Kamberi

FRANCHISING IN SERBIA: TRENDS AND PERSPECTIVES pp. 43-51

Milica Stanković, Jovana Džoljić, Vladimir Popović and Tiana Anđelković

STRATEGIC BRAND MANAGEMENT IN FUNCTION OF IMPROVING THE COMPETITIVE POSITION OF TOURIST DESTINATIONS pp. 52-62

Daliborka Blazheska, Natasha Ristovska and Dejan Nakovski

ACHIEVING COMPETITIVENESS WITH MARKETING 5.0 IN NEW BUSINESS CONDITIONS pp. 63-73

Mihalj Bakator, Marija Vukoja and Dino Manestar

THE INFLUENCE OF THE PROMOTIONAL MIX WITH THE APPLICATION OF INTEGRATED MARKETING INSTRUMENTS IN THE IMPLEMENTATION OF CORPORATE BRANDING STRATEGIES IN FUNCTION OF COMPETITIVE POSITIONING OF THE BRAND pp. 74-86

Valentina Mucunska Palevska, Sashko Gramatnikovski and Angela Milenkovska Klimoska

NAUTICAL TOURISM AS A KEY TOURIST PRODUCT FOR THE IMPROVEMENT OF TOURISM IN SERBIA pp. 87-94

Predrag Todorov and Ljupcho Milenkovski

ANALYSIS AND INFLUENCE OF EDUCATION AND TALENT OF MANAGERS ON BUSINESS COMMUNICATION IN COMPANIES pp. 95-107

Dino Baricevic and Irjana Rajkovic

THE IMPORTANCE OF SMALL HOTELS IN TOURISM INDUSTRY DEVELOPMENT pp. 108-121

Angela Milenkovska Klimoska and Viktorija Trajkov

RESISTANCE OF SMALL ENTERPRENEURSHIP IN CROATIA TOURISM TO GLOBAL HEALTH CRISIS pp. 122-133

Ivan Čapeta

Volume 13, issue 2, 2022

ANALYSIS OF FOREIGN TOURISTS' SATISFACTION WITH THE QUALITY OF ACCOMMODATION OFFER IN THE CITY OF BELGRADE pp. 184-190

Milena Podovac, Slobodan Ivanović and Vedran Milojica

THE RELATIONSHIP BETWEEN DIGITAL TRANSFORMATION AND CORPORATE STRATEGIC COMMUNICATIONS IN SOUTHERN EU COUNTRIES pp. 191-203

Valentina Mucunska Palevska, Mijalce Gjorgievski and Todor Stojcevski

RESPONSE OF E-TRADERS TO COVID-19 CHALLENGES: EMPIRICAL EVIDENCE FROM NORTH MACEDONIA pp. 204-213

Nina Angelovska

OPEN BALKAN INITIATIVE: PROSPECTS FOR TOURISM DEVELOPMENT pp. 214-220

Biljana Petrevska

ENGLE & GRANGER COINTEGRATION TEST FOR GDP AND PUBLIC CONSUMPTION IN THE REPUBLIC OF NORTH MACEDONIA pp. 221-235

Zoran Ivanovski, Nadica Ivanovska and Vesna Korunovska

EXPLORING THE EFFICIENCY OF PLATFORM ECONOMY: A PRISMA COMPLIANT SYSTEMATIC REVIEW OF DATA ENVELOPMENT ANALYSIS APPLICATIONS pp. 236-248

Katerina Fotova Čiković, Damira Keček and Mirko Smoljić

INFLOW AND OUTFLOW OF HUMAN RESOURCES: SPECIFIC CONDITIONS OF SOUTH EAST EUROPEAN COUNTRIES pp. 249-257

Blagica Novkovska, Violeta Milenkovska and Angela Milenkovska Klimoska

ANALYSING THE SOUTHERN AREA OF LAKE TANA BIOSPHERE RESERVE AS A TOURIST DESTINATION USING THE TALC APPROACH pp. 258-275

Tegegne Endalew, Melak Dawit, Abebe Lake, Tătar Marius-Cristian, Tenaw Zeleke Meron and Tătar Corina-Florina

THE EFFECT OF COOPERATIVES CREDIT TO THE WELFARE pp. 276-284

Inayati Nuraini Dwiputri, Lustina Fajar Prastiwi, Grisvia Agustin and Mochammad Daffa Ibrahim

Volume 13, issue 1, 2022

A SYNTHESIS OF OVERLAPPING AND DIVERGENT AREAS OF THE RESOURCE-BASED VIEW OF THE FIRM AND ENTREPRENEURSHIP THEORY pp. 1-15

Tamara Šmaguc

THE IMPACT OF WEBSITES AND SOCIAL MEDIA MARKETING ON THE EFFICIENCY OF E-COMMERCE pp. 16-28

Daliborka Blazheska, Natasha Ristovska and Sashko Gramatnikovski

RESULTS OF THE FISCAL CONTROL ACTIVITY IN ROMANIA AND OTHER EUROPEAN STATES pp. 29-42

Genifera Claudia Bănică

THE IMPACT OF THE LONG TAIL ECONOMY ON THE BUSINESS RESULT OF THE DIGITAL PLATFORM: THE CASE OF SPOTIFY AND MATCH GROUP pp. 43-55

Joško Lozić, Marin Milković and Katerina Fotova Čiković

RETURN ON INVESTMENT ON FACEBOOK ADDS: QUANTITATIVE RESEARCH pp. 56-66

Nina Angelovska

DIGITAL MARKETING IN HOSPITALITY- CASE STUDY HOTEL MANSTIR pp. 67-75

Dafinka Mucunska and Dejan Nakovski

A STRATEGIC APPROACH TO MERGING LARGE CORPORATIONS THROUGH THE EFFICIENCY AND EFFECTIVENESS OF THEIR BUSINESS IN WORLD PRACTICE pp. 76-97

Sara Fuchs, Dino Baricevic and Marija Vukoja

STRATEGIC APPROACH TO INVESTMENT PORTFOLIOS THROUGH THE PRISM OF PRECIOUS METALS pp. 98-128

Martina Marinac and Marija Vukoja

THE CHALLENGES OF COST CONTROL DURING THE COVID-19 PANDEMIC ON THE EXAMPLE OF THE COMPANY PRO KOLEKT d.o.o pp. 129-154

Martina Sopta Ćorić, Dino Rotter and Irijana Rajkovic

THE IMPACT OF GLOBAL MEGATRENDS ON TOURISM INDUSTRY pp. 155-164

Vlatka Bilas, Sanja Franc and Marija Vukoja

INVESTING FINANCIAL CAPITAL IN RISKY BUSINESS CONDITIONS THROUGH PROBABILITY ASSESSMENT AND DISTRIBUTION pp. 165-183

Dino Baricevic, Irijana Rajkovic and Sara Fuchs