To be(tween) or not to be(tween)? Combining between- and within-subjects design characteristics in preference elicitation for organic and local apples

Andreas Drichoutis, Marija Cerjak, Damir Kovačić and Josip Juračak

MPRA Paper from University Library of Munich, Germany

Abstract: This study examines consumer preferences for organic and local apples by combining between- and within-subject design characteristics in a second price auction. We first ask subjects to bid for 1 Kg of apples without any information. In subsequent rounds we reveal information about the organic or local attributes of apples and then allow subjects to taste the apples. Results show a significant price premium for the organic attribute (but not for the local attribute) once information is provided while tasting does not further increase elicited willingness-to-pay. We also find that the mixed-subject design results in more accurate willingness-to-pay estimates than when we use information from the between-subjects or within-subjects treatments alone. These results highlight the interplay between different quality attributes in consumer decision making and emphasize the gains that can be achieved by combining between- and within-subjects characteristics in experimental auctions.

Keywords: experimental auctions; second (2nd) price auction; SPA; between-subjects random incentive scheme; BRIS (search for similar items in EconPapers)
JEL-codes: C80 C91 D44 (search for similar items in EconPapers)
Date: 2024-05-07
New Economics Papers: this item is included in nep-agr, nep-dcm, nep-env and nep-exp
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