African Tradition and Global Consumer Culture: Understanding Attachment to Traditional Dress Style in West Africa

Fatou Diop and Dwight Merunka ()
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Dwight Merunka: CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille - AMU - Aix Marseille Université - UTLN - Université de Toulon

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Date: 2013-10-24
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Published in International Business Research, 2013, 6 (11), ⟨10.5539/ibr.v6n11p1⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01822313

DOI: 10.5539/ibr.v6n11p1

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