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"Exploring Consumer Acceptance of AI-Generated Advertisements: From the ..."

Chenyan Gu et al. (2024)

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DOI: 10.3390/JTAER19030108

access: open

type: Journal Article

metadata version: 2024-11-30

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  - journals/jtaer/GuJLCC24
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  - https://dblp.org/rec/journals/jtaer/GuJLCC24
Chenyan Gu, Shuyue Jia, Jiaying Lai, Ruli Chen, Xinsiyu Chang:
Exploring Consumer Acceptance of AI-Generated Advertisements: From the Perspectives of Perceived Eeriness and Perceived Intelligence. J. Theor. Appl. Electron. Commer. Res. 19(3): 2218-2238 (2024)

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