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Chenyan Gu
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2020 – today
- 2024
- [j5]Chenyan Gu
, Handing Wang
A local correlation estimation surrogate-assisted bi-objective evolutionary algorithm for heterogeneous objectives. Appl. Soft Comput. 151: 111175 (2024) - [j4]Chenyan Gu, Shuyue Jia
Exploring Consumer Acceptance of AI-Generated Advertisements: From the Perspectives of Perceived Eeriness and Perceived Intelligence. J. Theor. Appl. Electron. Commer. Res. 19(3): 2218-2238 (2024) - 2023
- [j3]Yuan Sun
The impact of task characteristics on online group participation behavior: a study using information processing theory. Ind. Manag. Data Syst. 123(9): 2269-2293 (2023) - [j2]Chenyan Gu, Liang Hu, Xi Lei, Defeng Yang:
Do Electronic Coupon-Using Behaviors Make Men Womanish? The Effect of the Coupon-Feminine Stereotype. J. Theor. Appl. Electron. Commer. Res. 18(3): 1637-1659 (2023) - 2020
- [j1]Chenyan Gu, Yunjie Calvin Xu, Minghui Yao
Effect of appeal orientation in sponsored ad forwarding on a microblog platform. Internet Res. 30(6): 1835-1856 (2020)
2010 – 2019
- 2014
- [c1]Chenyan Gu, Yunjie Xu, Xiaoai Tan:
Advertising Effectiveness of Different Social Appeals through Microblog. WHICEB 2014: 61
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last updated on 2024-12-02 22:31 CET by the dblp team
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