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Marketing Science, Volume 39
Volume 39, Number 1, January - February 2020
- Avi Goldfarb, Ginger Zhe Jin, K. Sudhir:
Introduction to the Special Issue on Consumer Protection. 1-4 - Navdeep S. Sahni
, Harikesh S. Nair
Sponsorship Disclosure and Consumer Deception: Experimental Evidence from Native Advertising in Mobile Search. 5-32 - Garrett A. Johnson
Consumer Privacy Choice in Online Advertising: Who Opts Out and at What Cost to Industry? 33-51 - Ali Umut Guler
Heterogeneous Price Effects of Consolidation: Evidence from the Car Rental Industry. 52-70 - Yan Lu, Debanjan Mitra
Can Brands Circumvent Marketing Regulations? Exploiting Umbrella Branding in Financial Markets. 71-91 - Matthias Hunold
Rankings of Online Travel Agents, Channel Pricing, and Consumer Protection. 92-116 - Wooyong Jo
Protecting Consumers from Themselves: Assessing Consequences of Usage Restriction Laws on Online Game Usage and Spending. 117-133 - Joan Calzada
What Do News Aggregators Do? Evidence from Google News in Spain and Germany. 134-167 - Devesh Raval
Whose Voice Do We Hear in the Marketplace? Evidence from Consumer Complaining Behavior. 168-187 - Shelle Santana
Consumer Reactions to Drip Pricing. 188-210 - Daniel Blaseg
Consumer Protection on Kickstarter. 211-233 - André Bonfrer
Assessing the Sales Impact of Plain Packaging Regulation for Cigarettes: Evidence from Australia. 234-252 - Marco J. W. Kotschedoff
Higher Minimum Quality Standards and Redistributive Effects on Consumer Welfare. 253-280
Volume 39, Number 2, March - April 2020
- Qiang Zhang
Frontiers: In-Consumption Social Listening with Moment-to-Moment Unstructured Data: The Case of Movie Appreciation and Live Comments. 285-295 - Ron Berman
Curation Algorithms and Filter Bubbles in Social Networks. 296-316 - Song Lin
Two-Sided Price Discrimination by Media Platforms. 317-338 - Chul Kim
Modeling Dynamics in Crowdfunding. 339-365 - Xiao Huang
Service Product Design and Consumer Refund Policies. 366-381 - Bart J. Bronnenberg
Consumer Misinformation and the Brand Premium: A Private Label Blind Taste Test. 382-406 - Marc R. Dotson
Explaining Preference Heterogeneity with Mixed Membership Modeling. 407-426 - Tetyana Kosyakova
Exact MCMC for Choices from Menus - Measuring Substitution and Complementarity Among Menu Items. 427-447 - John H. Roberts
Practice Prize Report: The 2018 ISMS Gary Lilien Practice Prize Competition. 448-451
Volume 39, Number 3, May - June 2020
- Kusum L. Ailawadi, Tat Y. Chan, Puneet Manchanda
Introduction to the Special Issue on Marketing Science and Health. 459-464 - Romain Cadario
Which Healthy Eating Nudges Work Best? A Meta-Analysis of Field Experiments. 465-486 - Kosuke Uetake
Inspiration from the "Biggest Loser": Social Interactions in a Weight Loss Program. 487-499 - Sam Hui
Understanding the Effectiveness of Peer Educator Outreach on Reducing Sexually Transmitted Infections: The Role of Prevention vs. Early Detection. 500-515 - Tong Guo
"Let the Sunshine In": The Impact of Industry Payment Disclosure on Physician Prescription Behavior. 516-539 - Tinglong Dai
Conspicuous by Its Absence: Diagnostic Expert Testing Under Uncertainty. 540-563 - Anita Rao
Strategic Research and Development Investment Decisions in the Pharmaceutical Industry. 564-586 - Bradley T. Shapiro
Advertising in Health Insurance Markets. 587-611 - Tongil Kim
The Impact of Hospital Advertising on Patient Demand and Health Outcomes. 612-635 - Tae Jung Yoon
Quality Information Disclosure and Patient Reallocation in the Healthcare Industry: Evidence from Cardiac Surgery Report Cards. 636-662
Volume 39, Number 4, July - August 2020
- Liu Liu
Visual Listening In: Extracting Brand Image Portrayed on Social Media. 669-686 - Lingling Zhang
Price Bargaining and Competition in Online Platforms: An Empirical Analysis of the Daily Deal Market. 687-706 - Andrew T. Ching
Identification and Estimation of Forward-Looking Behavior: The Case of Consumer Stockpiling. 707-726 - Joachim Büschken
Improving Text Analysis Using Sentence Conjunctions and Punctuation. 727-742 - Ye Qiu
Increasing Retailer Loyalty Through the Use of Cash Back Rebate Sites. 743-762 - Ludovic Stourm
A Flexible Demand Model for Complements Using Household Production Theory. 763-787 - Yue Wu
Regulating Deceptive Advertising: False Claims and Skeptical Consumers. 788-806 - Michael Thomas
Spillovers from Mass Advertising: An Identification Strategy. 807-826 - Ning Zhong
Capturing Changes in Social Media Content: A Multiple Latent Changepoint Topic Model. 827-846
Volume 39, Number 5, September - October 2020
- Raluca M. Ursu
Search Duration. 849-871 - Lingling Zhang
The Air War vs. the Ground Game: An Analysis of Multichannel Marketing in U.S. Presidential Elections. 872-892 - Selin Akca, Anita Rao
Value of Aggregators. 893-922 - Liang Guo
Upstream Exploitation and Strategic Disclosure. 923-938 - Cristina Nistor
Pricing and Quality Provision in a Supply Relationship: A Model of Efficient Relational Contracts. 939-955 - Aurélie Lemmens
Managing Churn to Maximize Profits. 956-973 - Chunhua Wu
Profiting from the Decoy Effect: A Case Study of an Online Diamond Retailer. 974-995 - Paul Belleflamme
Competitive Imperfect Price Discrimination and Market Power. 996-1015 - Kenan Arifoglu
Markdowns in Seasonal Conspicuous Goods. 1016-1029
Volume 39, Number 6, November - December 2020
- Leif D. Nelson, Duncan Simester, K. Sudhir:
Introduction to the Special Issue on Marketing Science and Field Experiments. 1033-1038 - Hal E. Hershfield
Temporal Reframing and Participation in a Savings Program: A Field Experiment. 1039-1051 - Indranil Goswami
No Substitute for the Real Thing: The Importance of In-Context Field Experiments in Fundraising. 1052-1070 - Kurt P. Munz
Name Similarity Encourages Generosity: A Field Experiment in Email Personalization. 1071-1091 - Robert Mislavsky
Critical Condition: People Don't Dislike a Corporate Experiment More Than They Dislike Its Worst Condition. 1092-1104 - Bhavya Mohan
Lifting the Veil: The Benefits of Cost Transparency. 1105-1121 - Jia Li, Noah Lim
Examining Salesperson Effort Allocation in Teams: A Randomized Field Experiment. 1122-1141 - Shan Huang
Social Advertising Effectiveness Across Products: A Large-Scale Field Experiment. 1142-1165 - Heike M. Wolters, Christian Schulze
Referral Reward Size and New Customer Profitability. 1166-1180 - Longxiu Tian
Optimizing Price Menus for Duration Discounts: A Subscription Selectivity Field Experiment. 1181-1198
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